Handbook of pricing research in marketing:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Cheltenham [u.a.]
Elgar
2009
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | XXI, 593 S. graph. Darst. |
| ISBN: | 9781847202406 9781849804417 |
Staff View
MARC
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| 245 | 1 | 0 | |a Handbook of pricing research in marketing |c ed. by Vithala R. Rao ... |
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Record in the Search Index
| _version_ | 1804138618672906240 |
|---|---|
| adam_text | Contents
List of contributors
vii
Foreword
xix
Acknowledgments
xxi
Introduction
1
Vithala R. Rao
PART I INTRODUCTION/FOUNDATIONS
1
Pricing objectives and strategies: a cross-country survey
9
Vithala R. Rao and Benjamin Kartono
2
Willingness to pay: measurement and managerial implications
37
Kamel
Jedidi and
Sitaran
Jagpal
3
Measurement of own- and cross-price effects
61
Qing Liu, Thomas Otter and Greg M. Allenby
4
Behavioral pricing
76
Aradhna Krishna
5
Consumer search and pricing
91
Brian T. Ratchford
6
Structural models of pricing
108
Tat Chan, Vrinda Kadiyali and Ping Xiao
7
Heuristics in numerical cognition: implications for pricing
132
Manoj Thomas and Vicki Morwitz
8
Price cues and customer price knowledge
150
Eric T. Anderson and Duncan I. Simester
PART II PRICING DECISIONS AND MARKETING MIX
9
Strategic pricing of new products and services
169
Rabikar Chatterjee
10
Product line pricing
216
Yuxin Chen
11
The design and pricing of bundles: a review of normative guidelines and
practical approaches
232
R. Venkatesh and Vijay Mahajan
vi
Contents
12
Pricing
of national brands versus store brands: market power components,
findings and research opportunities
258
Koen Pauwels
and Shuba Srinivasan
13
Trade promotions
283
Chakravarthi Narasimhan
14
Competitive targeted pricing: perspectives from theoretical research
302
Z. John Zhang
15
Pricing in marketing channels
319
K. Sudhir and Sumon Datta
16
Nonlinear pricing
355
Raghuram Iyengar and Sunil Gupta
17
Dynamic pricing
384
P.B. (Seethu) Seetharaman
PART III SPECIAL TOPICS
18
Strategic pricing: an analysis of social influences
397
Wilfred Amaldoss and Sanjay Jain
19
Online and name-your-own-price auctions: a literature review
419
Young-Hoon Park and Xin Wang
20
Pricing under network effects
435
Hongju Liu and Pradeep K. Chintagunta
21
Advance selling theory
451
Jinhong Xie and Steven M. Shugan
22
Pricing and revenue management
477
Sheryl E. Kimes
23
Pharmaceutical pricing
488
Samuel
H. Kina
and
Marta Wosinska
24
Pricing for nonprofit organizations
512
Yong Liu and Charles B.
Weinberg
25
Pricing in services
535
Stowe Shoemaker and Anna S.
Mattila
26
Strategic pricing response and optimization in operations management
557
Teck H.
Ho and Xuanming
Su
Index
581
|
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| isbn | 9781847202406 9781849804417 |
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| spelling | Handbook of pricing research in marketing ed. by Vithala R. Rao ... Cheltenham [u.a.] Elgar 2009 XXI, 593 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Pricing Preispolitik (DE-588)4047118-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Preisbildung (DE-588)4047103-2 gnd rswk-swf Preistheorie (DE-588)4115623-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Preispolitik (DE-588)4047118-4 s Marketing (DE-588)4037589-4 s DE-604 Preisbildung (DE-588)4047103-2 s Preistheorie (DE-588)4115623-7 s DE-188 Rao, Vithala R. Sonstige (DE-588)139589368 oth Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017118071&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Handbook of pricing research in marketing Pricing Preispolitik (DE-588)4047118-4 gnd Marketing (DE-588)4037589-4 gnd Preisbildung (DE-588)4047103-2 gnd Preistheorie (DE-588)4115623-7 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4037589-4 (DE-588)4047103-2 (DE-588)4115623-7 (DE-588)4143413-4 |
| title | Handbook of pricing research in marketing |
| title_auth | Handbook of pricing research in marketing |
| title_exact_search | Handbook of pricing research in marketing |
| title_full | Handbook of pricing research in marketing ed. by Vithala R. Rao ... |
| title_fullStr | Handbook of pricing research in marketing ed. by Vithala R. Rao ... |
| title_full_unstemmed | Handbook of pricing research in marketing ed. by Vithala R. Rao ... |
| title_short | Handbook of pricing research in marketing |
| title_sort | handbook of pricing research in marketing |
| topic | Pricing Preispolitik (DE-588)4047118-4 gnd Marketing (DE-588)4037589-4 gnd Preisbildung (DE-588)4047103-2 gnd Preistheorie (DE-588)4115623-7 gnd |
| topic_facet | Pricing Preispolitik Marketing Preisbildung Preistheorie Aufsatzsammlung |
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