Adland: a global history of advertising
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Kogan Page
2007
|
Ausgabe: | 1. publ. |
Schlagworte: | |
Beschreibung: | Literaturverz. S. [269]-271 |
Beschreibung: | X, 278 S. Ill. |
ISBN: | 0749448377 |
Internformat
MARC
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245 | 1 | 0 | |a Adland |b a global history of advertising |c Mark Tungate |
246 | 1 | 3 | |a Ad land |
250 | |a 1. publ. | ||
264 | 1 | |a London |b Kogan Page |c 2007 | |
300 | |a X, 278 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Literaturverz. S. [269]-271 | ||
648 | 7 | |a Geschichte 1842-2013 |2 gnd |9 rswk-swf | |
648 | 7 | |a Geschichte |2 gnd |9 rswk-swf | |
650 | 4 | |a Publicité - Histoire | |
650 | 7 | |a Reclame |2 gtt | |
650 | 4 | |a Geschichte | |
650 | 4 | |a Advertising |x History | |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Tungate, Mark 1967- |
author_GND | (DE-588)130822310 |
author_facet | Tungate, Mark 1967- |
author_role | aut |
author_sort | Tungate, Mark 1967- |
author_variant | m t mt |
building | Verbundindex |
bvnumber | BV035313225 |
callnumber-first | H - Social Science |
callnumber-label | HF5823 |
callnumber-raw | HF5823 |
callnumber-search | HF5823 |
callnumber-sort | HF 45823 |
callnumber-subject | HF - Commerce |
classification_rvk | AP 17250 |
ctrlnum | (OCoLC)124157736 (DE-599)BVBBV035313225 |
dewey-full | 659.109 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.109 |
dewey-search | 659.109 |
dewey-sort | 3659.109 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Allgemeines Wirtschaftswissenschaften |
edition | 1. publ. |
era | Geschichte 1842-2013 gnd Geschichte gnd |
era_facet | Geschichte 1842-2013 Geschichte |
format | Book |
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id | DE-604.BV035313225 |
illustrated | Illustrated |
indexdate | 2024-07-09T21:31:03Z |
institution | BVB |
isbn | 0749448377 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017117937 |
oclc_num | 124157736 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM |
owner_facet | DE-19 DE-BY-UBM |
physical | X, 278 S. Ill. |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Kogan Page |
record_format | marc |
spelling | Tungate, Mark 1967- Verfasser (DE-588)130822310 aut Adland a global history of advertising Mark Tungate Ad land 1. publ. London Kogan Page 2007 X, 278 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [269]-271 Geschichte 1842-2013 gnd rswk-swf Geschichte gnd rswk-swf Publicité - Histoire Reclame gtt Geschichte Advertising History Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Geschichte z DE-604 Geschichte 1842-2013 z 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Tungate, Mark 1967- Adland a global history of advertising Publicité - Histoire Reclame gtt Geschichte Advertising History Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4065541-6 |
title | Adland a global history of advertising |
title_alt | Ad land |
title_auth | Adland a global history of advertising |
title_exact_search | Adland a global history of advertising |
title_full | Adland a global history of advertising Mark Tungate |
title_fullStr | Adland a global history of advertising Mark Tungate |
title_full_unstemmed | Adland a global history of advertising Mark Tungate |
title_short | Adland |
title_sort | adland a global history of advertising |
title_sub | a global history of advertising |
topic | Publicité - Histoire Reclame gtt Geschichte Advertising History Werbung (DE-588)4065541-6 gnd |
topic_facet | Publicité - Histoire Reclame Geschichte Advertising History Werbung |
work_keys_str_mv | AT tungatemark adlandaglobalhistoryofadvertising AT tungatemark adland |