The long tail: why the future of business is selling less of more
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Hyperion
2008
|
| Edition: | rev. and updated ed., 1. paperback ed. |
| Subjects: | |
| Online Access: | Abstract Inhaltsverzeichnis |
| Item Description: | Includes index |
| Physical Description: | XII, 267 S. graph. Darst. |
| ISBN: | 9781401309664 9781401308605 |
Staff View
MARC
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| 264 | 1 | |a New York |b Hyperion |c 2008 | |
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Record in the Search Index
| _version_ | 1804138610479333376 |
|---|---|
| adam_text | CONTENTS
Acknowledgments
ix
Introduction
1
1.
The Long Tail
15
2.
The Rise and Fall of the Hit
27
3.
A Short History of the Long Tail
41
4.
The Three Forces of the Long Tail
52
5.
The New Producers
58
6.
The New Markets
85
7.
The New
Tastemakers
98
8.
Long Tail Economics
125
8.
The Short Head
147
Viii
I CONTENTS
10.
The Paradise of Choice 168
11.
Niche Culture 177
12.
The Infinite Screen 192
13.
Beyond Entertainment
201
14.
Long Tail Rules
217
15.
The Long Tail of Marketing
225
Coda: Tomorrow s Tail
247
Epilogue
249
Notes on Sources and Further Reading
255
Index
259
|
| any_adam_object | 1 |
| author | Anderson, Chris 1961- |
| author_GND | (DE-588)132786168 |
| author_facet | Anderson, Chris 1961- |
| author_role | aut |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| callnumber-sort | HF 45415.127 |
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| ctrlnum | (OCoLC)493907971 (DE-599)BSZ284331090 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | rev. and updated ed., 1. paperback ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:30:56Z |
| institution | BVB |
| isbn | 9781401309664 9781401308605 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017112325 |
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| physical | XII, 267 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
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| publisher | Hyperion |
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| spelling | Anderson, Chris 1961- Verfasser (DE-588)132786168 aut The long tail why the future of business is selling less of more Chris Anderson rev. and updated ed., 1. paperback ed. New York Hyperion 2008 XII, 267 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Internet - Aspect économique ram Segmentation du marché ram Market segmentation Internet marketing Marketing / Technological innovations Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Nischen-Marketing (DE-588)7570991-0 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Marktnische (DE-588)4200415-9 gnd rswk-swf Nischen-Marketing (DE-588)7570991-0 s Internet (DE-588)4308416-3 s Marktsegmentierung (DE-588)4037644-8 s DE-604 Online-Marketing (DE-588)7706419-7 s Marktnische (DE-588)4200415-9 s 1\p DE-604 application/pdf http://swbplus.bsz-bw.de/bsz257554432vlg.pdf Abstract Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017112325&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Anderson, Chris 1961- The long tail why the future of business is selling less of more Internet - Aspect économique ram Segmentation du marché ram Market segmentation Internet marketing Marketing / Technological innovations Marktsegmentierung (DE-588)4037644-8 gnd Online-Marketing (DE-588)7706419-7 gnd Nischen-Marketing (DE-588)7570991-0 gnd Internet (DE-588)4308416-3 gnd Marktnische (DE-588)4200415-9 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)7706419-7 (DE-588)7570991-0 (DE-588)4308416-3 (DE-588)4200415-9 |
| title | The long tail why the future of business is selling less of more |
| title_auth | The long tail why the future of business is selling less of more |
| title_exact_search | The long tail why the future of business is selling less of more |
| title_full | The long tail why the future of business is selling less of more Chris Anderson |
| title_fullStr | The long tail why the future of business is selling less of more Chris Anderson |
| title_full_unstemmed | The long tail why the future of business is selling less of more Chris Anderson |
| title_short | The long tail |
| title_sort | the long tail why the future of business is selling less of more |
| title_sub | why the future of business is selling less of more |
| topic | Internet - Aspect économique ram Segmentation du marché ram Market segmentation Internet marketing Marketing / Technological innovations Marktsegmentierung (DE-588)4037644-8 gnd Online-Marketing (DE-588)7706419-7 gnd Nischen-Marketing (DE-588)7570991-0 gnd Internet (DE-588)4308416-3 gnd Marktnische (DE-588)4200415-9 gnd |
| topic_facet | Internet - Aspect économique Segmentation du marché Market segmentation Internet marketing Marketing / Technological innovations Marktsegmentierung Online-Marketing Nischen-Marketing Internet Marktnische |
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