Meldrum, M., & McDonald, M. (2007). Marketing in a nutshell: Key concepts for non-specialists (1. ed.). Elsevier.
Chicago Style (17th ed.) CitationMeldrum, Mike, and Malcolm McDonald. Marketing in a Nutshell: Key Concepts for Non-specialists. 1. ed. Amsterdam u.a: Elsevier, 2007.
MLA (9th ed.) CitationMeldrum, Mike, and Malcolm McDonald. Marketing in a Nutshell: Key Concepts for Non-specialists. 1. ed. Elsevier, 2007.
Warning: These citations may not always be 100% accurate.