Start and run your own record label: winning marketing strategy for today's music industry
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York
Watson-Guptill
2009
|
| Edition: | 3. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 352 S. |
| ISBN: | 9780823084630 0823084639 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
Acknowledgments
xv
Introduction
ι
Chapter
1
Deciding to Start a Record Label
б
Why Start Your Own Label?
7
The Upside of Starting Your Own Label IS
The Downside of Starting Your Own Label 1
7
Chapter
2
Setting Up Your Record Label
20
Setting Goals and Strategies
20
Registering Your Company
22
Developing Your Business
25
Choosing a Company Name and Logo
27
Taking Your Business Seriously
29
Chapter
3
Road Warriors: Successful Indie Labels
33
Glassnote
Entertainment: Daniel Glass, Founder
33
Cabin
24
Records:
Ingrid Michaelson,
Founder,
Recording Artist
35
CONTENTS
Everfine Records:
Dave Roberge, President 37
Ace
Fu
Records: Eric
Speck, Founder
39
Deep Elm Records: John Szuch, Founder
40
Push Play: CJ
Baran,
Lead Singer, and Sue
Baran,
Manager
41
Red Geetar Records:
Juni
Fisher, Founder
43
Bad Dog Records: Jonatha Brooke, Owner/
Recording Artist
45
Victory Records: Tony Brummel, President
46
New West Records: Jay Woods, Senior Vice President and
General Manager
47
Definitive Jux Records: El-P, Co-owner, Recording
Artist
48
Rich Hardesty, Recording Artist
49
Redemption Records: Ryan
Kuper,
Owner
50
Festival Five Records: Dan
Zanes,
Recording Artist,
Owner
51
MC
Records: Mark
Carpentieri,
President/
Owner
52
Saddle Creek Records:
Robb Nansel,
Owner
53
Trout Records: Trout Fishing in America
55
Chapter
4-
Financing Your Business
56
Getting Money from Outside Sources
56
Affiliating with a Larger Label
57
Record Label Cooperatives
61
Chapter
5
The Nuts and Bolts of Keeping Your Label Solvent
65
Learn Da Biz
65
Develop Your Own Infrastructure
67
Planning to Market
70
Money Matters
72
Record Keeping
77
Preparing for Street Date
80
CONTENTS
Branding
Your Label and Artists
83
Monitoring Product
84
Chapter
6
Getting Your Legal Affairs in Order
86
Choosing an Attorney
87
Business Affairs Department
88
Artist Agreements
89
Chapter
7
Copyright and Publishing Decisions
96
Copyright Protection
96
Copyright Infringement
=
Stealing
99
Understanding Publishing
100
Chapter
8
Signing Artists to Your Label
What to Look for in an Artist
106
Checking Your Artist s Attitude
J
09
Where to Find Artists
11
J
Signing Someone under Eighteen
112
Advances
113
Chapter
9
Creating Your Product us
Choosing the First Release
1
1
6
Choosing a Recording Studio 1
17
Choosing a Recording Team
118
In the Studio
121
Home Recording
123
Chapter
10
The Manufacturing Process
Getting Started
125
Mastering
126
Packaging
127
The Manufacturer
131
CONTENTS
Chapter
11
How Record Distributors Operate
ш
Do You Need Physical Distribution?
134
How Distributors Operate
136
Independent Distributors
136
One-Stops
138
What Distributors Look For
¡39
Chapter
12
Creating a Marketing Plan
из
Creating Your Foundation
143
Networking
144
Marketing and Promotion Options
146
Planning a Marketing Strategy
155
Chapter
13
Getting Product into Stores
159
Getting into Stores
159
Getting Started with a Distributor
161
Working with Your Distributor
165
Getting Paid
168
Chapter
14·
The International Market
172
Breaking Down the Overseas Markets
172
Getting Distribution in International Markets
175
Overseas Royalties
180
Licensing to Other Labels
180
International Conferences
182
Chapter
15
Marketing and Promoting Outside the Box
185
Finding Alternative Markets
185
Alternative Venues
186
Record Release Parties
188
Free Music
188
CONTENTS
Word
of Mouth J
90
Licensing Music for Use in Media
і
95
Just Darn Creative
200
Chapter
16
Getting Publicity for Your Product
202
Hiring a Music Publicist
203
Putting Together an Effective Press Kit
204
Compiling a Good Media List
213
Opportunities for Media Coverage
214
Approaching the Media
221
Following Up
223
Advertising
227
Chapter
17
Getting Radio Play
230
Commercial Radio
230
Noncommercial Radio
236
Radio Publications
241
Creating a Plan of Attack
243
Chapter
18
Getting Retail and Club Promotion
245
Working Retail Stores
245
Merchandising
249
Dance Clubs
250
Live Performances
251
Chapter
19
Joining the Digital Revolution
259
The Worldwide Electronic Marketplace
261
Getting Your Own Website
264
Online Media Support
269
Chapter
20
Digital Income Streams
272
Leveling the Playing Field
272
Protecting Your Rights Online
274
CONTENTS
Selling
Digital Downloads 276
Online
Music Licensing Opportunities
281
Mobile
Promotions
284
Chapter
21
Effective Digital Marketing
286
Creating an Online Presence
286
Social Networking
295
Promoting Your Videos
303
Blogs and Podcasts
305
Internet Radio
315
Chapter
22
Some Advice from the Pros
319
Index
329
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| spelling | Start and run your own record label winning marketing strategy for today's music industry Daylle Deanna Schwartz 3. ed. New York Watson-Guptill 2009 352 S. txt rdacontent n rdamedia nc rdacarrier Popular music Vocational guidance United States Sound recording industry Vocational guidance United States Schallplattenproduktion (DE-588)4202202-2 gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf USA (DE-588)4151278-9 Einführung gnd-content Schallplattenproduktion (DE-588)4202202-2 s Musikwirtschaft (DE-588)4268614-3 s DE-604 Schwartz, Daylle Deanna Sonstige oth Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017104912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Start and run your own record label winning marketing strategy for today's music industry Popular music Vocational guidance United States Sound recording industry Vocational guidance United States Schallplattenproduktion (DE-588)4202202-2 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
| subject_GND | (DE-588)4202202-2 (DE-588)4268614-3 (DE-588)4151278-9 |
| title | Start and run your own record label winning marketing strategy for today's music industry |
| title_auth | Start and run your own record label winning marketing strategy for today's music industry |
| title_exact_search | Start and run your own record label winning marketing strategy for today's music industry |
| title_full | Start and run your own record label winning marketing strategy for today's music industry Daylle Deanna Schwartz |
| title_fullStr | Start and run your own record label winning marketing strategy for today's music industry Daylle Deanna Schwartz |
| title_full_unstemmed | Start and run your own record label winning marketing strategy for today's music industry Daylle Deanna Schwartz |
| title_short | Start and run your own record label |
| title_sort | start and run your own record label winning marketing strategy for today s music industry |
| title_sub | winning marketing strategy for today's music industry |
| topic | Popular music Vocational guidance United States Sound recording industry Vocational guidance United States Schallplattenproduktion (DE-588)4202202-2 gnd Musikwirtschaft (DE-588)4268614-3 gnd |
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