The art of the start: the time-tested, battle-hardened guide for anyone starting anything
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Portfolio
2004
|
| Subjects: | |
| Online Access: | Table of contents Publisher description Contributor biographical information Sample text Inhaltsverzeichnis |
| Summary: | Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XII, 226 S. graph. Darst. 24 cm |
| ISBN: | 1591840562 |
Staff View
MARC
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| 245 | 1 | 0 | |a The art of the start |b the time-tested, battle-hardened guide for anyone starting anything |c Guy Kawasaki |
| 264 | 1 | |a New York [u.a.] |b Portfolio |c 2004 | |
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| 650 | 7 | |a Criação de empresas |2 larpcal | |
| 650 | 7 | |a Empreendedorismo |2 larpcal | |
| 650 | 7 | |a Empresas |2 larpcal | |
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| 650 | 4 | |a Entrepreneurship | |
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Record in the Search Index
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| adam_text | Contents
A friend is one to whom you can pour out the contents of
your heart, chaff and grain alike. Knowing that the gentlest of
hands will take and sift it, keep what is worth keeping, and
with a breath of kindness, blow the rest away.
—anonymous
Read Me First xi
Causation
Chapter 1: The Art of Starting 3
Articulation
Chapter 2: The Art of Positioning 29
Chapter 3: The Art of Pitching 44
Chapter 4: The Art of Writing a Business Plan 66
Activation
Chapter 5: The Art of Bootstrapping 79
Chapter 6: The Art of Recruiting 100
Chapter 7: The Art of Raising Capital 119
Proliferation
Chapter 8: The Art of Partnering 151
Chapter 9: The Art of Branding 167
Chapter 10: The Art of Rainmaking 192
Obligation
Chapter 11: The Art of Being a Mensch 211
Afterword 217
Index 219
ix
|
| any_adam_object | 1 |
| author | Kawasaki, Guy 1954- |
| author_GND | (DE-588)12116280X |
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| author_variant | g k gk |
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| bvnumber | BV035287573 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
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| callnumber-search | HD62.5 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 230 |
| ctrlnum | (OCoLC)611593884 (DE-599)DNB 2004044773 |
| dewey-full | 658.1/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.1/1 |
| dewey-search | 658.1/1 |
| dewey-sort | 3658.1 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035287573 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:30:29Z |
| institution | BVB |
| isbn | 1591840562 |
| language | English |
| lccn | 2004044773 |
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| publishDate | 2004 |
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| spelling | Kawasaki, Guy 1954- Verfasser (DE-588)12116280X aut The art of the start the time-tested, battle-hardened guide for anyone starting anything Guy Kawasaki New York [u.a.] Portfolio 2004 XII, 226 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies. Criação de empresas larpcal Empreendedorismo larpcal Empresas larpcal New business enterprises Entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 s DE-604 http://www.loc.gov/catdir/toc/fy051/2004044773.html Table of contents http://www.loc.gov/catdir/enhancements/fy0720/2004044773-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0720/2004044773-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0720/2004044773-s.html Sample text HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017092690&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kawasaki, Guy 1954- The art of the start the time-tested, battle-hardened guide for anyone starting anything Criação de empresas larpcal Empreendedorismo larpcal Empresas larpcal New business enterprises Entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4078599-3 |
| title | The art of the start the time-tested, battle-hardened guide for anyone starting anything |
| title_auth | The art of the start the time-tested, battle-hardened guide for anyone starting anything |
| title_exact_search | The art of the start the time-tested, battle-hardened guide for anyone starting anything |
| title_full | The art of the start the time-tested, battle-hardened guide for anyone starting anything Guy Kawasaki |
| title_fullStr | The art of the start the time-tested, battle-hardened guide for anyone starting anything Guy Kawasaki |
| title_full_unstemmed | The art of the start the time-tested, battle-hardened guide for anyone starting anything Guy Kawasaki |
| title_short | The art of the start |
| title_sort | the art of the start the time tested battle hardened guide for anyone starting anything |
| title_sub | the time-tested, battle-hardened guide for anyone starting anything |
| topic | Criação de empresas larpcal Empreendedorismo larpcal Empresas larpcal New business enterprises Entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Criação de empresas Empreendedorismo Empresas New business enterprises Entrepreneurship Unternehmensgründung |
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