APA (7th ed.) Citation

De Mesa, A. (2009). Brand Avatar: Translating virtual world branding into real world success. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

De Mesa, Alycia. Brand Avatar: Translating Virtual World Branding into Real World Success. New York: Palgrave Macmillan, 2009.

MLA (9th ed.) Citation

De Mesa, Alycia. Brand Avatar: Translating Virtual World Branding into Real World Success. Palgrave Macmillan, 2009.

Warning: These citations may not always be 100% accurate.