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Bibliographic Details
Other Authors:	Wurzer, Alexander J. 1969- (Editor)
Format:	Book
Language:	English
Published:	Cologne ; Munich Heymanns 2009
Subjects:	Intellectual property Innovationsmanagement Geistiges Eigentum Unternehmen Immaterialgüterrecht Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	XXVIII, 473 S. Ill., graph. Darst.
ISBN:	9783452270405

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MARC


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Record in the Search Index

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adam_text	XI CONTENTS PREFACE ABOUT THIS VOLUME V WURZER GREETING CONTRIBUTION GREETING CONTRIBUTION VII REBOUL GREETING CONTRIBUTION (ENGLISH TRANSLATION) IX AUTHORS INDEX IP-MANAGER: AUTHOR S INDEX (ALPHABETICAL ORDER) XV WURZER 1 INTRODUCTION IP MANAGEMENT AND THE IP-MANAGER: A NEW PHENOMENON? 1 WURZER IP-MANAGERS AS USERS OF LEGAL INSTRUMENTS 25 2 LITIGATION PATENT LITIGATION IN EUROPE - LEGAL FRAMEWORK AND INSTRUMENTS FOR IP-MANAGERS 27 ROJAHN/KUEPPERS 3 TRADEMARKS THE STRATEGIC MANAGEMENT OF TRADE MARKS. DIFFERENT ROUTES TO TRADE MARK PROTECTION IN EUROPE REMMERTZ 39 4 TRIPS TRIPS AS A GLOBAL TOOL FOR IP-MANAGERS KRAUS 61 5 MEASURING AND ACCOUNTING THE IP-MANAGER AND MERGERS & ACQUISITIONS: MEASURING AND ACCOUNTING FOR INTANGIBLE ASSETS IN BUSINESS COMBINATIONS WEIKERT 75 BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/991690427 DIGITALISIERT DURCH CONTENTS IP-MANAGERS AS INNOVATIVE BUSINESS MODEL CREATORS 99 6 IP AND BUSINESS MODELS IP-MANAGERS IN STRATEGY DEVELOPMENT: INTEGRATING IP INTO BUSINESS MODELS 101 FREY/WURZER 7 INNOVATION TOTAL INNOVATION - A COMPREHENSIVE APPROACH FOR INNOVATORS AND IP-MANAGERS 119 JOCHHEIM 8 ORGANIZATION IP-MANAGERS ORGANIZING SUCCESS * IMPLEMENTING STRATEGIC IP MAN- AGEMENT 133 HUNDERTMARK 9 ENTREPRENEURSHIP ENTREPRENEURSHIP - A SUCCESS FACTOR FOR IP-MANAGERS 157 SAILER 10 BRAND MANAGEMENT IP-MANAGER: VALUE-ORIENTED MANAGEMENT OF THE ASSET BRAND BIESALSKI/SOKOLOWSKI 169 1 1 PATENTS AND COMPETITION STRATEGIC ASPECTS OF COMPETITIVE NATURE OF PATENTS FOR IP-MANAGERS . 187 PRETNAR 12 PATENTINFORMATION IP-INFORMATION FOR IP-MANAGERS 209 BISCHOF 13 STRATEGIC PATENT MANAGEMENT THE IP-MANAGER S ROLE: INTEGRATING ENTERPRISE STRATEGY AND PATENT STRATEGY 231 REINHARDT IP-MANAGER CONTENTS 15 IP-MANGERS IN SOFTWARE-INDUSTRY CHALLENGES FOR IP MANAGERS IN THE SOFTWARE INDUSTRY 269 BITTNER 16 IP-MANAGERS IN PHARMA-INDUSTRY IP-MANAGER IN RESEARCH BASED PHARMACEUTICAL INDUSTRY 291 STOWASSER 17 IP-MANAGERS AS SERVICEPROVIDER THE EMERGENCE OF AN IP-MANAGER - FROM THE CONSULTANT S PERSPECTIVE 301 LUNDSAGER 18 PATENT ATTORNEYS AS IP-MANAGERS STRATEGY FOR EXTERNAL PATENT ATTORNEYS SERVING INTERNAL IP MANAGE- MENT AND ACTING AS IP-MANAGERS 319 ROSENICH 19 OUTSOURCING OUTSOURCING OF IP ACTIVITIES - HOW IP-MANAGERS CAN BENEFIT 339 KRETSCHMER VISIONS FOR IP-MANAGERS 357 20 WHAT IS AN IP-MANAGER GROWTH AND WEALTH CREATION IN A KNOWLEDGE ECONOMY: THE ROLE OF IP-MANAGERS 359 WURZER/FREY 21 IP-MANAGERS IN SMES THE CHALLENGES AND CHANCES FOR IP-MANAGERS IN SMES 375 YOSSIFOV 22 IP-MANAGERS IN REASERCH BASED INDUSTRY FROM JOB DESCRIPTION TO JOB REALITY: WHICH SKILL SET IS NECESSARY TO BE A SUCCESSFUL IP-MANAGER IN THE RESEARCH AND DEVELOPMENT-BASED INDUSTR CONTENTS 25 THE GLOBAL IP-MANAGER IP-MANAGER: A GLOBAL CHALLENGE FOR A GLOBAL OPPORTUNITY 445 WALKER/YURKERWICH 26 IP-MANAGERS AS CIPOS THE ROLE AND RESPONSIBILITIES OF THE CIPO(CHIEF INTELLECTUAL PROPERTY OFFICER). EFFECTIVELY INTEGRATING CORPORATE RESPONSIBILITY FOR MANA- GING BOTH IP VALUE AND IP RISK 455 LAURIE/STEME INDEX 469 XIV
any_adam_object	1
author2	Wurzer, Alexander J. 1969-
author2_role	edt
author2_variant	a j w aj ajw
author_GND	(DE-588)122770749
author_facet	Wurzer, Alexander J. 1969-
building	Verbundindex
bvnumber	BV035286130
classification_rvk	PE 705
classification_tum	JUR 200f WIR 623f
ctrlnum	(OCoLC)567007822 (DE-599)DNB991690427
dewey-full	658.406 346.048
dewey-hundreds	600 - Technology (Applied sciences) 300 - Social sciences
dewey-ones	658 - General management 346 - Private law
dewey-raw	658.406 346.048
dewey-search	658.406 346.048
dewey-sort	3658.406
dewey-tens	650 - Management and auxiliary services 340 - Law
discipline	Rechtswissenschaft Wirtschaftswissenschaften
format	Book
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indexdate	2024-07-09T21:30:27Z
institution	BVB
isbn	9783452270405
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017091265
oclc_num	567007822
open_access_boolean
owner	DE-M382 DE-19 DE-BY-UBM DE-12 DE-1046 DE-83 DE-91 DE-BY-TUM
owner_facet	DE-M382 DE-19 DE-BY-UBM DE-12 DE-1046 DE-83 DE-91 DE-BY-TUM
physical	XXVIII, 473 S. Ill., graph. Darst.
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	Heymanns
record_format	marc
spelling	IP-Manager ed. by Alexander Wurzer Cologne ; Munich Heymanns 2009 XXVIII, 473 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Intellectual property Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Geistiges Eigentum (DE-588)4136832-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Immaterialgüterrecht (DE-588)4026596-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Geistiges Eigentum (DE-588)4136832-0 s Innovationsmanagement (DE-588)4161817-8 s DE-604 Immaterialgüterrecht (DE-588)4026596-1 s Wurzer, Alexander J. 1969- (DE-588)122770749 edt DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017091265&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	IP-Manager Intellectual property Innovationsmanagement (DE-588)4161817-8 gnd Geistiges Eigentum (DE-588)4136832-0 gnd Unternehmen (DE-588)4061963-1 gnd Immaterialgüterrecht (DE-588)4026596-1 gnd
subject_GND	(DE-588)4161817-8 (DE-588)4136832-0 (DE-588)4061963-1 (DE-588)4026596-1 (DE-588)4143413-4
title	IP-Manager
title_auth	IP-Manager
title_exact_search	IP-Manager
title_full	IP-Manager ed. by Alexander Wurzer
title_fullStr	IP-Manager ed. by Alexander Wurzer
title_full_unstemmed	IP-Manager ed. by Alexander Wurzer
title_short	IP-Manager
title_sort	ip manager
topic	Intellectual property Innovationsmanagement (DE-588)4161817-8 gnd Geistiges Eigentum (DE-588)4136832-0 gnd Unternehmen (DE-588)4061963-1 gnd Immaterialgüterrecht (DE-588)4026596-1 gnd
topic_facet	Intellectual property Innovationsmanagement Geistiges Eigentum Unternehmen Immaterialgüterrecht Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017091265&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT wurzeralexanderj ipmanager

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