User generated branding - state of the art of research:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Münster [u.a.]
LIT
2009
|
| Series: | Markenmanagement
8 |
| Subjects: | |
| Physical Description: | XIV, 237 S. Ill., graph. Darst. |
| ISBN: | 9783825818876 |
Staff View
MARC
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| 245 | 1 | 0 | |a User generated branding - state of the art of research |c Christoph Burmann ; Ulrike Arnhold |
| 264 | 1 | |a Münster [u.a.] |b LIT |c 2009 | |
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Record in the Search Index
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| author | Burmann, Christoph 1962- Arnhold, Ulrike |
| author_GND | (DE-588)132535645 |
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| building | Verbundindex |
| bvnumber | BV035282120 |
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| ctrlnum | (OCoLC)552551957 (DE-599)BVBBV035282120 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Rechtswissenschaft Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035282120 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:30:22Z |
| institution | BVB |
| isbn | 9783825818876 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017087318 |
| oclc_num | 552551957 |
| open_access_boolean | |
| owner | DE-M382 DE-20 DE-12 DE-473 DE-BY-UBG |
| owner_facet | DE-M382 DE-20 DE-12 DE-473 DE-BY-UBG |
| physical | XIV, 237 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | LIT |
| record_format | marc |
| series | Markenmanagement |
| series2 | Markenmanagement |
| spelling | Burmann, Christoph 1962- Verfasser (DE-588)132535645 aut User generated branding - state of the art of research Christoph Burmann ; Ulrike Arnhold Münster [u.a.] LIT 2009 XIV, 237 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenmanagement 8 User Generated Content (DE-588)7616549-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s User Generated Content (DE-588)7616549-8 s DE-604 Arnhold, Ulrike Verfasser aut Markenmanagement 8 (DE-604)BV019846039 8 |
| spellingShingle | Burmann, Christoph 1962- Arnhold, Ulrike User generated branding - state of the art of research Markenmanagement User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)7616549-8 (DE-588)4144679-3 |
| title | User generated branding - state of the art of research |
| title_auth | User generated branding - state of the art of research |
| title_exact_search | User generated branding - state of the art of research |
| title_full | User generated branding - state of the art of research Christoph Burmann ; Ulrike Arnhold |
| title_fullStr | User generated branding - state of the art of research Christoph Burmann ; Ulrike Arnhold |
| title_full_unstemmed | User generated branding - state of the art of research Christoph Burmann ; Ulrike Arnhold |
| title_short | User generated branding - state of the art of research |
| title_sort | user generated branding state of the art of research |
| topic | User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | User Generated Content Markenpolitik |
| volume_link | (DE-604)BV019846039 |
| work_keys_str_mv | AT burmannchristoph usergeneratedbrandingstateoftheartofresearch AT arnholdulrike usergeneratedbrandingstateoftheartofresearch |