APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2010). Principles of marketing (13. ed., global ed.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 13. ed., global ed. Upper Saddle River, NJ ; Munich [u.a.]: Pearson, 2010.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 13. ed., global ed. Pearson, 2010.