Advanced email marketing: using email to achieve sales and marketing goals
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Emeryville, CA
Lyris
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 128 S. graph. Darst. |
| ISBN: | 0974439304 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804138546700746753 |
|---|---|
| adam_text | Contents
Introduction
.........................................................9
CHAPTER
1
Email in the Organizational Food Chain
...............................13
CHAPTER
2
Setting and Aligning Goals
...........................................17
CHAPTER
3
The Medium Helps Determine the Message
............................23
CHAPTER
4
Driving Traffic
—
Online and Off
.....................................29
CHAPTER
5
Email: Crystal Ball for Sales
..........................................37
CHAPTER
6
Linking Online Promotions to Repeat Sales
............................43
CHAPTER
7
Capturing Interest and Measuring Perceived Value
......................53
CHAPTER
8
Driving Interest, Driving Sales
.......................................71
CHAPTER
9
Closing the Feedback Loop
..........................................87
CHAPTER
10
Conclusion
........................................................105
Appendix: Real, Unknown, and Estimated Numbers
...................109
Index
.............................................................113
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV035262814 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:29:55Z |
| institution | BVB |
| isbn | 0974439304 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017068313 |
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| physical | 128 S. graph. Darst. |
| publishDate | 2003 |
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| spelling | Sterne, Jim 1955- Verfasser (DE-588)128395478 aut Advanced email marketing using email to achieve sales and marketing goals Jim Sterne Emeryville, CA Lyris 2003 128 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Electronic mail messages Selling Telemarketing Telemarketing (DE-588)4215401-7 gnd rswk-swf E-Mail (DE-588)4191427-2 gnd rswk-swf E-Mail (DE-588)4191427-2 s Telemarketing (DE-588)4215401-7 s DE-604 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017068313&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sterne, Jim 1955- Advanced email marketing using email to achieve sales and marketing goals Electronic commerce Electronic mail messages Selling Telemarketing Telemarketing (DE-588)4215401-7 gnd E-Mail (DE-588)4191427-2 gnd |
| subject_GND | (DE-588)4215401-7 (DE-588)4191427-2 |
| title | Advanced email marketing using email to achieve sales and marketing goals |
| title_auth | Advanced email marketing using email to achieve sales and marketing goals |
| title_exact_search | Advanced email marketing using email to achieve sales and marketing goals |
| title_full | Advanced email marketing using email to achieve sales and marketing goals Jim Sterne |
| title_fullStr | Advanced email marketing using email to achieve sales and marketing goals Jim Sterne |
| title_full_unstemmed | Advanced email marketing using email to achieve sales and marketing goals Jim Sterne |
| title_short | Advanced email marketing |
| title_sort | advanced email marketing using email to achieve sales and marketing goals |
| title_sub | using email to achieve sales and marketing goals |
| topic | Electronic commerce Electronic mail messages Selling Telemarketing Telemarketing (DE-588)4215401-7 gnd E-Mail (DE-588)4191427-2 gnd |
| topic_facet | Electronic commerce Electronic mail messages Selling Telemarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017068313&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sternejim advancedemailmarketingusingemailtoachievesalesandmarketinggoals |