Marketing and promoting electronic resources: creating the e-buzz!
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2009
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 205 S. Ill., graph. Darst. 23 cm |
Internformat
MARC
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| 264 | 1 | |a London [u.a.] |b Routledge |c 2009 | |
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| 650 | 4 | |a Academic libraries / Marketing | |
| 650 | 4 | |a Libraries and the Internet | |
| 650 | 4 | |a Academic libraries |x Marketing | |
| 650 | 4 | |a Libraries and the Internet | |
| 650 | 4 | |a Libraries |x Special collections |x Electronic information resources | |
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Datensatz im Suchindex
| _version_ | 1804138543022342144 |
|---|---|
| adam_text | Marketing
and Promoting
Electronic Resources:
Creating the E-Buzz!
CONTENTS
1
Introduction
1
Eleonora Dubicki
2
Basic Marketing and Promotion Concepts
5
Eleonora
Dubicki
3
Thinking Outside of the Library Box: The Library
Communication Manager
15
Monica Metz-Wiseman
Skye L. Rodgers
4
A Successful Promotional Campaign: We Can t Keep Quiet
About Our Electronic Resources
37
Sian Brannon
5
Marketing to Community College Users
51
Mark S. Thompson
Lynn
Schott
6
Marketing Electronic Resources to Distance Students:
A Multipronged Approach
71
Julia Leong
7
Word-of-Mouth Marketing Using Peer Tutors
87
Michelle S. Millet
Clint Chamberlain
v/
Contents
8
A Three-Step Approach to Marketing Electronic Resources
at Brock University
97
Shelley L. Woods
9
Get IT and Go: Marketing SFX at an Academic Health
Science Library
115
Diana
Delgado
Michael A. Wood
10
Hitting the Spot: Marketing Federated Searching Tools
to Students and Faculty
137
Christopher Cox
11
Infiltrating NetGen Cyberculture: Strategies for Engaging
and Educating Students on Their Own Terms
155
Gail
M
.
Golderman
Bruce Connolly
12
Using RSS Feeds to Alert Users to Electronic Resources
173
Kim Armstrong
13
Referral Marketing Campaigns: Slashdotting Electronic
Resources
181
James Buczynski
Index
197
|
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| discipline | Allgemeines |
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| spelling | Marketing and promoting electronic resources creating the e-buzz! ed. by Eleonora Dubicki 1. publ. London [u.a.] Routledge 2009 VI, 205 S. Ill., graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Libraries / Special collections / Electronic information resources Academic libraries / Marketing Libraries and the Internet Academic libraries Marketing Libraries Special collections Electronic information resources Elektronische Publikation (DE-588)4514269-5 gnd rswk-swf Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Wissenschaftliche Bibliothek (DE-588)4066573-2 s Elektronische Publikation (DE-588)4514269-5 s Marketing (DE-588)4037589-4 s DE-604 Dubicki, Eleonora Sonstige (DE-588)137445873 oth Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017065342&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing and promoting electronic resources creating the e-buzz! Libraries / Special collections / Electronic information resources Academic libraries / Marketing Libraries and the Internet Academic libraries Marketing Libraries Special collections Electronic information resources Elektronische Publikation (DE-588)4514269-5 gnd Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4514269-5 (DE-588)4066573-2 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing and promoting electronic resources creating the e-buzz! |
| title_auth | Marketing and promoting electronic resources creating the e-buzz! |
| title_exact_search | Marketing and promoting electronic resources creating the e-buzz! |
| title_full | Marketing and promoting electronic resources creating the e-buzz! ed. by Eleonora Dubicki |
| title_fullStr | Marketing and promoting electronic resources creating the e-buzz! ed. by Eleonora Dubicki |
| title_full_unstemmed | Marketing and promoting electronic resources creating the e-buzz! ed. by Eleonora Dubicki |
| title_short | Marketing and promoting electronic resources |
| title_sort | marketing and promoting electronic resources creating the e buzz |
| title_sub | creating the e-buzz! |
| topic | Libraries / Special collections / Electronic information resources Academic libraries / Marketing Libraries and the Internet Academic libraries Marketing Libraries Special collections Electronic information resources Elektronische Publikation (DE-588)4514269-5 gnd Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Libraries / Special collections / Electronic information resources Academic libraries / Marketing Libraries and the Internet Academic libraries Marketing Libraries Special collections Electronic information resources Elektronische Publikation Wissenschaftliche Bibliothek Marketing Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017065342&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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