Brand portfolio strategy: the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Saarbrücken
VDM Müller
2008
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| Subjects: | |
| Physical Description: | III, 38, XIX S. Ill., graph. Darst. |
| ISBN: | 9783639074574 |
Staff View
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| id | DE-604.BV035254474 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:29:43Z |
| institution | BVB |
| isbn | 9783639074574 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017060079 |
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| physical | III, 38, XIX S. Ill., graph. Darst. |
| publishDate | 2008 |
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| publisher | VDM Müller |
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| spelling | Petkoski, Kristijan Verfasser aut Brand portfolio strategy the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations Kristijan Petkoski Saarbrücken VDM Müller 2008 III, 38, XIX S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand name products Management Brand name products Planning Brand name products Valuation Management Branding (Marketing) |
| spellingShingle | Petkoski, Kristijan Brand portfolio strategy the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations Brand name products Management Brand name products Planning Brand name products Valuation Management Branding (Marketing) |
| title | Brand portfolio strategy the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations |
| title_auth | Brand portfolio strategy the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations |
| title_exact_search | Brand portfolio strategy the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations |
| title_full | Brand portfolio strategy the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations Kristijan Petkoski |
| title_fullStr | Brand portfolio strategy the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations Kristijan Petkoski |
| title_full_unstemmed | Brand portfolio strategy the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations Kristijan Petkoski |
| title_short | Brand portfolio strategy |
| title_sort | brand portfolio strategy the interactive effect of perceived fit brand portfolio strategy and differentiation on brand extension evaluations |
| title_sub | the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations |
| topic | Brand name products Management Brand name products Planning Brand name products Valuation Management Branding (Marketing) |
| topic_facet | Brand name products Management Brand name products Planning Brand name products Valuation Management Branding (Marketing) |
| work_keys_str_mv | AT petkoskikristijan brandportfoliostrategytheinteractiveeffectofperceivedfitbrandportfoliostrategyanddifferentiationonbrandextensionevaluations |