Petkoski, K. (2008). Brand portfolio strategy: The interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations. VDM Müller.
Chicago-Zitierstil (17. Ausg.)Petkoski, Kristijan. Brand Portfolio Strategy: The Interactive Effect of Perceived Fit, Brand Portfolio Strategy, and Differentiation on Brand Extension Evaluations. Saarbrücken: VDM Müller, 2008.
MLA-Zitierstil (9. Ausg.)Petkoski, Kristijan. Brand Portfolio Strategy: The Interactive Effect of Perceived Fit, Brand Portfolio Strategy, and Differentiation on Brand Extension Evaluations. VDM Müller, 2008.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.