Marketing through minefields:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business Press
2008
|
| Series: | Harvard business review case studies
HBR case studies |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite |
| Physical Description: | 187 S. |
Staff View
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Record in the Search Index
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| adam_text | HBR CASE STUDIES MARKETING THROUGH MINEFIELDS HARVARD BUSINESS PRESS
BOSTON, MASSACHUSETTS CONTENTS INTRODUCTION I JULIA KIRBY WHEN NO NEWS
IS GOOD NEWS 17 BRONWYN FRYER ARE SOME CUSTOMERS MORE EQUAL THAN OTHERS?
41 PAUL F. NUNES AND BRIAN A. JOHNSON LICENSE TO OVERKILL 65 PAUL F.
NUNES THE GLOBAL BRAND FACE-OFF 91 ANAND P. RAMAN THE QUALITY
IMPROVEMENT CUSTOMERS DIDN T WANT 121 DAWN IACOBUCCI KEEPING TO THE
FAIRWAY 161 THOMAS J. WAITE ABOUT THE CONTRIBUTORS 187
|
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| spelling | Marketing through minefields Boston, Mass. Harvard Business Press 2008 187 S. txt rdacontent n rdamedia nc rdacarrier Harvard business review case studies HBR case studies When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the fairway / Thomas J. Waite Marketing / Case studies Branding (Marketing) Markenpolitik stw Marketingpolitik stw USA stw Marketing Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Harvard Business School Publishing (Cambridge, Mass.) Sonstige (DE-588)10164311-1 oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017050303&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing through minefields Marketing / Case studies Branding (Marketing) Markenpolitik stw Marketingpolitik stw USA stw Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Marketing through minefields |
| title_auth | Marketing through minefields |
| title_exact_search | Marketing through minefields |
| title_full | Marketing through minefields |
| title_fullStr | Marketing through minefields |
| title_full_unstemmed | Marketing through minefields |
| title_short | Marketing through minefields |
| title_sort | marketing through minefields |
| topic | Marketing / Case studies Branding (Marketing) Markenpolitik stw Marketingpolitik stw USA stw Marketing Case studies |
| topic_facet | Marketing / Case studies Branding (Marketing) Markenpolitik Marketingpolitik USA Marketing Case studies Fallstudiensammlung |
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