Profit maximization through customer relationship marketing: measurement, prediction and implementation
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Binghamton, NY
Best Business Books, an imprint of The Haworth Press
2007
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | "Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007." Includes bibliographical references and index |
| Physical Description: | xv, 135 p. 23 cm |
| ISBN: | 9780789038029 9780789038036 |
Staff View
MARC
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| 246 | 1 | 3 | |a Journal of relationship marketing (Binghamton, N.Y.) |
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Record in the Search Index
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|---|---|
| adam_text | PROFIT MAXIMIZATION THROUGH CUSTOMER RELATIONSHIP MARKETING / AKSOY,
LERZAN : 2008 TABLE OF CONTENTS / INHALTSVERZEICHNIS OBJECTIVES OF
CUSTOMER CENTRIC APPROACHES IN RELATIONSHIP MARKETING / LERZAN AKSOY,
TIMOTHY L. KEININGHAM, DAVID BEJOU APPROACHES TO CUSTOMER SEGMENTATION /
BRUCE COOIL, LERZAN AKSOY, TIMOTHY L. KEININGHAM CROSS-SELLING :
OFFERING THE RIGHT PRODUCT TO THE RIGHT CUSTOMER AT THE RIGHT TIME /
WAGNER A. KAMAKURA UNDERSTANDING AND USING CUSTOMER LOYALTY AND CUSTOMER
VALUE / EDWARD MALTHOUSE, FRANK MULHERN IGNORING YOUR BEST CUSTOMER? AN
INVESTIGATION OF CUSTOMER SATISFACTION, CUSTOMER RETENTION AND THEIR
FINANCIAL IMPACT / BAOHONG SUN, RONALD WILCOX, TING ZHU CUSTOMER
SELECTION AND PRIORITIZATION : THE OPTIMAL RESOURCE ALLOCATION APPROACH
TO MAXIMIZING CUSTOMER VALUE / NAMITA BHATNAGAR, KIERSTEN MARYOTT, DAVID
BEJOU. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)162501932 (DE-599)BVBBV035238281 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
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| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035238281 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:29:19Z |
| institution | BVB |
| isbn | 9780789038029 9780789038036 |
| language | English |
| lccn | 2007030337 |
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| owner | DE-859 |
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| physical | xv, 135 p. 23 cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Best Business Books, an imprint of The Haworth Press |
| record_format | marc |
| spelling | Profit maximization through customer relationship marketing measurement, prediction and implementation Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors Journal of relationship marketing (Binghamton, N.Y.) Binghamton, NY Best Business Books, an imprint of The Haworth Press 2007 xv, 135 p. 23 cm txt rdacontent n rdamedia nc rdacarrier "Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007." Includes bibliographical references and index Klantenbinding gtt Relatiemarketing gtt Strategisch management gtt Relationship marketing Customer relations Management Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Aksoy, Lerzan Sonstige oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017044110&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Profit maximization through customer relationship marketing measurement, prediction and implementation Klantenbinding gtt Relatiemarketing gtt Strategisch management gtt Relationship marketing Customer relations Management Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4236865-0 |
| title | Profit maximization through customer relationship marketing measurement, prediction and implementation |
| title_alt | Journal of relationship marketing (Binghamton, N.Y.) |
| title_auth | Profit maximization through customer relationship marketing measurement, prediction and implementation |
| title_exact_search | Profit maximization through customer relationship marketing measurement, prediction and implementation |
| title_full | Profit maximization through customer relationship marketing measurement, prediction and implementation Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors |
| title_fullStr | Profit maximization through customer relationship marketing measurement, prediction and implementation Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors |
| title_full_unstemmed | Profit maximization through customer relationship marketing measurement, prediction and implementation Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors |
| title_short | Profit maximization through customer relationship marketing |
| title_sort | profit maximization through customer relationship marketing measurement prediction and implementation |
| title_sub | measurement, prediction and implementation |
| topic | Klantenbinding gtt Relatiemarketing gtt Strategisch management gtt Relationship marketing Customer relations Management Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Klantenbinding Relatiemarketing Strategisch management Relationship marketing Customer relations Management Beziehungsmanagement Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017044110&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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