APA (7th ed.) Citation

(2007). Profit maximization through customer relationship marketing: Measurement, prediction and implementation. Best Business Books, an imprint of The Haworth Press.

Chicago Style (17th ed.) Citation

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction and Implementation. Binghamton, NY: Best Business Books, an imprint of The Haworth Press, 2007.

MLA (9th ed.) Citation

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction and Implementation. Best Business Books, an imprint of The Haworth Press, 2007.