The diffusion of new book titles: diffusion process, factors of influence, and managerial implications
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Unterwössen
Ed. Altavilla
2009
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| Edition: | 1. Aufl. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 147 S. graph. Darst. 21 cm |
| ISBN: | 9783938671092 |
Staff View
MARC
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Record in the Search Index
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| adam_text | CONTENTS 1 INTRODUCTION AND OUTLINE 19 1.1 DIFFUSION MODEIS AND THEIR
APPLICATION TO HEDONIC GOODS 19 1.2 BOOKS AS THE FOCUS OF RESEARCH 21
1.3 THE GERMAN BOOK PUBLISHING INDUSTRY 24 1.4 OUTLINE 30 2 THE
DIFFUSION OF BOOKS 33 2.1 COMBINING FACTORY SHIPMENTS AND RETAIL SALES
34 2.1.1 INTRODUCTION 34 2.1.2 DATA 40 2.1.3 MODELING FRAMEWORK 45 2.1.4
ESTIMATION RESULTS 52 2.1.5 FORECASTING 56 2.1.6 SUMMARY AND CONCLUSIONS
57 2.2 USING APO TO FORECAST BOOK SALES 58 2.2.1 INTRODUCTION 58 2.2.2
DATA 59 7 BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/991496388
DIGITALISIERT DURCH 3.3 SUMMARY CHAPTER 3 117 8 CONTENTS 2.2.3 MODEL
PRESENTATION 61 2.2.4 BENCHMARKS 63 2.2.5 ESTIMATION RESULTS 64 2.2.6
MODEL PARAMETERS 66 2.2.7 SUMMARY AND CONCLUSIONS 67 2.3 SUMMARY CHAPTER
2 69 3 FACTORS OF INFLUENCE 75 3.1 CUSTOMER REVIEWS AT WWW.AMAZON.DE 77
3.1.1 INTRODUCTION 77 3.1.2 LITERATURE REVIEW 81 3.1.3 HYPOTHESIS 82
3.1.4 STUDY DESIGN 85 3.1.5 EMPIRICAL RESULTS 90 3.1.6 SUMMARY: THE
EFFECTS OF ONLINE WOM ON SALES 99 3.2 COMPLEMENTARITY EFFECTS 100 3.2.1
INTRODUCTION 100 3.2.2 LITERATURE REVIEW 102 3.2.3 THE DATA SET AND
FIRST DESCRIPTIVE RESULTS 106 3.2.4 MODEL DEVELOPMENT 109 3.2.5
REGRESSION RESULTS 113 3.2.6 SUMMARY AND CONCLUSIONS 116 CONTENTS 9 4
SYNOPSIS AND OUTLOOK 125 4.1 THE DIFFERENT MODELING APPROACHES 126 4.2
CONCLUSIONS ABOUT THE MODEIS SHORTCOMINGS 128 4.3 DIFFUSION MODEIS:
USEFUL FOR PUBLISHING INDUSTRY? 130 4.4 OUTLOOK 132
|
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| spelling | Spitzer, Sarah Verfasser aut The diffusion of new book titles diffusion process, factors of influence, and managerial implications Sarah Spitzer 1. Aufl. Unterwössen Ed. Altavilla 2009 147 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Zugl.: Wuppertal, Univ., Diss., 2008 Verlag (DE-588)4063004-3 gnd rswk-swf Verkaufserfolg (DE-588)4354765-5 gnd rswk-swf Buchmarkt (DE-588)4121054-2 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Absatzweg (DE-588)4112445-5 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Verlag (DE-588)4063004-3 s Absatzweg (DE-588)4112445-5 s Buchmarkt (DE-588)4121054-2 s Verkaufserfolg (DE-588)4354765-5 s Beeinflussung (DE-588)4005203-5 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017039799&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Spitzer, Sarah The diffusion of new book titles diffusion process, factors of influence, and managerial implications Verlag (DE-588)4063004-3 gnd Verkaufserfolg (DE-588)4354765-5 gnd Buchmarkt (DE-588)4121054-2 gnd Beeinflussung (DE-588)4005203-5 gnd Absatzweg (DE-588)4112445-5 gnd |
| subject_GND | (DE-588)4063004-3 (DE-588)4354765-5 (DE-588)4121054-2 (DE-588)4005203-5 (DE-588)4112445-5 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | The diffusion of new book titles diffusion process, factors of influence, and managerial implications |
| title_auth | The diffusion of new book titles diffusion process, factors of influence, and managerial implications |
| title_exact_search | The diffusion of new book titles diffusion process, factors of influence, and managerial implications |
| title_full | The diffusion of new book titles diffusion process, factors of influence, and managerial implications Sarah Spitzer |
| title_fullStr | The diffusion of new book titles diffusion process, factors of influence, and managerial implications Sarah Spitzer |
| title_full_unstemmed | The diffusion of new book titles diffusion process, factors of influence, and managerial implications Sarah Spitzer |
| title_short | The diffusion of new book titles |
| title_sort | the diffusion of new book titles diffusion process factors of influence and managerial implications |
| title_sub | diffusion process, factors of influence, and managerial implications |
| topic | Verlag (DE-588)4063004-3 gnd Verkaufserfolg (DE-588)4354765-5 gnd Buchmarkt (DE-588)4121054-2 gnd Beeinflussung (DE-588)4005203-5 gnd Absatzweg (DE-588)4112445-5 gnd |
| topic_facet | Verlag Verkaufserfolg Buchmarkt Beeinflussung Absatzweg Deutschland Hochschulschrift |
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