APA (7th ed.) Citation

Lovelock, C. H., & Wirtz, J. (2007). Services marketing: People, technology, strategy (6. ed, internat. ed.). Pearson,Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6. ed, internat. ed. Upper Saddle River, NJ: Pearson,Prentice Hall, 2007.

MLA (9th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6. ed, internat. ed. Pearson,Prentice Hall, 2007.