Contemporary thoughts on corporate branding and corporate identity management:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Palgrave Macmillan
2008
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Publisher description Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 230 S. graph. Darst. |
| ISBN: | 9780230543140 0230543146 |
Internformat
MARC
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| 020 | |a 0230543146 |c alk. paper |9 0-230-54314-6 | ||
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| 245 | 1 | 0 | |a Contemporary thoughts on corporate branding and corporate identity management |c ed. by T. C. Melewar, Elif Karaosmanoglu |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York [u.a.] |b Palgrave Macmillan |c 2008 | |
| 300 | |a XII, 230 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Corporate identity | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Corporate identity | |
| 650 | 4 | |a Corporate image | |
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| 689 | 2 | |5 DE-188 | |
| 700 | 1 | |a Melewar, T. C. |d ca. 20. Jh. |e Sonstige |0 (DE-588)135575109 |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html |3 Publisher description | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031300&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017031300 | ||
Datensatz im Suchindex
| _version_ | 1804138490315669504 |
|---|---|
| adam_text | Contents
Figures,
Tables and Appendices
vii
About the Contributors
ix
Introduction
1
1.
Branding: A Social Contract between a Business
and Its Customer
5
Robert McMurrian and Judith H. Washburn
2.
A Multiple Stakeholder Perspective for Measuring
Corporate Brand Equity: Linking Corporate Brand
Equity with Corporate Performance
23
HamedM. Shamma andSalah S. Hassan
3.
Aligning Corporate Brand Perceptions: Does it Matter?
47
Tatiana
Anisimova and Felix Mavondo
4.
Vision, Image, Reputation and Relationships: Critical
Drivers in Developing an Airport City
66
Robyn Stokes
5.
Brand Identification: A Theory-based Construct for
Conceptualizing Links between Corporate Branding,
Identity and Communications
91
Sue Vaux
Halliday and
Sven Kuenzel
6.
Organizational Branding within Creative SMEs
115
Shaun M. Powell
7.
Corporate Identity as Strategic Management Communication:
A Working Framework
138
Lee Chun Wan
8.
The Power of Corporate Brand Names: Integrated
Marketing in Action
150
Brian C.
Sowa
vi
Contents
9.
Strategic Corporate Re-branding
166
Patrick Cettier and
Bernd Schmitt
10.
Renault-Nissan: A
Study into the Advantages of a
Prior Strategic Alliance in the Development of
a Post-merger Corporate Identity
187
Т. С
Melewar, David Stark and ElifKaraosmanolflu
11.
Corporations as Storytellers
-
Stakeholders as Image
Builders: Towards Impressive Corporate Communication
205
Roy Langerand
RichardJ. Varey
Index
227
|
| any_adam_object | 1 |
| author_GND | (DE-588)135575109 |
| building | Verbundindex |
| bvnumber | BV035225269 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59.2 |
| callnumber-search | HD59.2 |
| callnumber-sort | HD 259.2 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 QP 637 |
| ctrlnum | (OCoLC)645377910 (DE-599)BVBBV035225269 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-09T21:29:01Z |
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| isbn | 9780230543140 0230543146 |
| language | English |
| lccn | 2008015911 |
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| spelling | Contemporary thoughts on corporate branding and corporate identity management ed. by T. C. Melewar, Elif Karaosmanoglu 1. publ. New York [u.a.] Palgrave Macmillan 2008 XII, 230 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Branding (Marketing) Corporate identity Corporate image Markenimage (DE-588)4136439-9 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Corporate Identity (DE-588)4193565-2 s DE-604 Unternehmen (DE-588)4061963-1 s Marke (DE-588)4074577-6 s Markenimage (DE-588)4136439-9 s DE-188 Kommunikationsstrategie (DE-588)4201794-4 s Melewar, T. C. ca. 20. Jh. Sonstige (DE-588)135575109 oth http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html Publisher description Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031300&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Contemporary thoughts on corporate branding and corporate identity management Branding (Marketing) Corporate identity Corporate image Markenimage (DE-588)4136439-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd Marke (DE-588)4074577-6 gnd Corporate Identity (DE-588)4193565-2 gnd |
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| title | Contemporary thoughts on corporate branding and corporate identity management |
| title_auth | Contemporary thoughts on corporate branding and corporate identity management |
| title_exact_search | Contemporary thoughts on corporate branding and corporate identity management |
| title_full | Contemporary thoughts on corporate branding and corporate identity management ed. by T. C. Melewar, Elif Karaosmanoglu |
| title_fullStr | Contemporary thoughts on corporate branding and corporate identity management ed. by T. C. Melewar, Elif Karaosmanoglu |
| title_full_unstemmed | Contemporary thoughts on corporate branding and corporate identity management ed. by T. C. Melewar, Elif Karaosmanoglu |
| title_short | Contemporary thoughts on corporate branding and corporate identity management |
| title_sort | contemporary thoughts on corporate branding and corporate identity management |
| topic | Branding (Marketing) Corporate identity Corporate image Markenimage (DE-588)4136439-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd Marke (DE-588)4074577-6 gnd Corporate Identity (DE-588)4193565-2 gnd |
| topic_facet | Branding (Marketing) Corporate identity Corporate image Markenimage Kommunikationsstrategie Markenpolitik Unternehmen Marke Corporate Identity Aufsatzsammlung |
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