How disruption brought order: the story of a winning strategy in the world of advertising
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Palgrave Macmillan
2007
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | 236 p. 25 cm |
| ISBN: | 0230600697 9780230600690 |
Staff View
MARC
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| 245 | 1 | 0 | |a How disruption brought order |b the story of a winning strategy in the world of advertising |c Jean-Marie Dru |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a New York |b Palgrave Macmillan |c 2007 | |
| 300 | |a 236 p. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 610 | 2 | 4 | |a TWBA (Firm) |
| 650 | 4 | |a Advertising agencies | |
| 650 | 4 | |a Advertising |x Cross-cultural studies | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
INTRODUCTION ........................................... 1
part i THINKING DIFFERENTLY
The Method
(Or Why Our Way of Working Makes Our Agency a
Different Kind of Company)................................... 5
2
The Product
(Or Why Advertising Has to Change
in a World of Interactive Dominance)........................... 41
3
The Media
(Or Why Advertising Is Entering an Era
without Barriers)........................................... 65
4
The Agency
(Or Why the Agency of the Future Will Be
a Place of Cultural Blending).................................. 93
part ii ACTING DIFFERENTLY
5
Culture
(Or How a Company Culture Can Become
Its Key Competitive Asset)..................................... Ill
Contents
Values
(Or How Company Values that Come
atNo CostHaveNo Worth) ................................... 131
7
Skills
(Or How Our Company Has Nurtured Special Skills) .............. 143
Principles
(Or How a Culture Can Foster Principles
that Go against Convention) .................................. 173
part iii BEHAVING DIFFERENTLY
9
The Advertising Man
(Or What Lee Clow Can Teach Others about Advertising) ........... 193
1 0
The Brand
(Or Why Companies Should Think of Themselves as Brands) ........ 203
CONCLUSION............................................... 221
INDEX ......................................................... 223
ACKNOWLEDGMENTS ..................................... 235
|
| any_adam_object | 1 |
| author | Dru, Jean-Marie |
| author_facet | Dru, Jean-Marie |
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| author_sort | Dru, Jean-Marie |
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| bvnumber | BV035214812 |
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| ctrlnum | (OCoLC)815878371 (DE-599)BVBBV035214812 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Book |
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| id | DE-604.BV035214812 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:28:46Z |
| institution | BVB |
| isbn | 0230600697 9780230600690 |
| language | English |
| lccn | 2007016216 |
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| physical | 236 p. 25 cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Palgrave Macmillan |
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| spelling | Dru, Jean-Marie Verfasser aut How disruption brought order the story of a winning strategy in the world of advertising Jean-Marie Dru 1st ed. New York Palgrave Macmillan 2007 236 p. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes index. TWBA (Firm) Advertising agencies Advertising Cross-cultural studies http://www.loc.gov/catdir/toc/ecip0716/2007016216.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0714/2007016216-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0714/2007016216-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017020992&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dru, Jean-Marie How disruption brought order the story of a winning strategy in the world of advertising TWBA (Firm) Advertising agencies Advertising Cross-cultural studies |
| title | How disruption brought order the story of a winning strategy in the world of advertising |
| title_auth | How disruption brought order the story of a winning strategy in the world of advertising |
| title_exact_search | How disruption brought order the story of a winning strategy in the world of advertising |
| title_full | How disruption brought order the story of a winning strategy in the world of advertising Jean-Marie Dru |
| title_fullStr | How disruption brought order the story of a winning strategy in the world of advertising Jean-Marie Dru |
| title_full_unstemmed | How disruption brought order the story of a winning strategy in the world of advertising Jean-Marie Dru |
| title_short | How disruption brought order |
| title_sort | how disruption brought order the story of a winning strategy in the world of advertising |
| title_sub | the story of a winning strategy in the world of advertising |
| topic | TWBA (Firm) Advertising agencies Advertising Cross-cultural studies |
| topic_facet | TWBA (Firm) Advertising agencies Advertising Cross-cultural studies |
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