Using communication theory: an introduction to planned communication
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, Calif. [u.a.]
Sage
2009
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Klappentext Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. [273] - 291 |
| Physical Description: | X, 302 S. graph. Darst. |
| ISBN: | 1412948398 |
Staff View
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Record in the Search Index
| _version_ | 1804138461581541376 |
|---|---|
| adam_text | Contents
Preface
vii
Note
on the New Edition
ix
1
Introduction
1
Part I The Basics
9
2
Conceptual Tools
11
3
The Nature of Communication Planning
26
4
Not All Problems Are Communication Problems
40
5
Categorization of Basic Strategies
52
Part II Theoretical Approaches to Communication Planning
67
6
Multi-Step Flow Approaches
(1):
The Two-Step Model
69
7
Multi-Step Flow Approaches
(2):
Diffusion of
Innovations Theory
78
8
A Network Approach
94
9
Systems Theory Perspectives
108
10
Social Marketing Perspectives
122
11
Communication Campaigns: A Meeting Place for
Different Approaches
130
PartlII The
Elements
of Mass
Communication
Theories
151
12
The Sender/Communicator
153
13
The Message
169
14
The Medium
188
15
The Audience
195
16
Effects
234
Afterword
268
Glossary
270
Bibliography
273
Index
292
USING COMMUNICATION THEORY SECOND EDITION AN INTRODUCTION TO PLANNED
COMMUNICATION HL MI IITRAE M B SIPITZEIR ] SI IRN NN LOS ANGELES *
LONDON * NEW DELHI * SINGAPORE * WASHINGTON DC CONTENTS PREFACE VII NOTE
ON THE NEW EDITION IX 1 INTRODUCTION 1 PART I THE BASICS 9 2 CONCEPTUAL
TOOLS 11 3 THE NATURE OF COMMUNICATION PLANNING 26 4 NOT ALL PROBLEMS
ARE COMMUNICATION PROBLEMS 40 5 CATEGORIZATION OF BASIC STRATEGIES 52
PART II THEORETICAL APPROACHES TO COMMUNICATION PLANNING 67 6 MULTI-STEP
FLOW APPROACHES (1): THE TWO-STEP MODEL 69 7 MULTI-STEP FLOW APPROACHES
(2): DIFFUSION OF INNOVATIONS THEORY 78 8 A NETWORK APPROACH 94 9
SYSTEMS THEORY PERSPECTIVES 108 10 SOCIAL MARKETING PERSPECTIVES 122 11
COMMUNICATION CAMPAIGNS: A MEETING PLACE FOR DIFFERENT APPROACHES 130
PART III THE ELEMENTS OF MASS COMMUNICATION THEORIES 151 12 THE
SENDER/COMMUNICATOR 153 13 THE MESSAGE 169 14 THE MEDIUM . 188 15 THE
AUDIENCE 195 16 EFFECTS 234 AFTERWORD 268 GLOSSARY 270 BIBLIOGRAPHY 273
INDEX 292 VI I 1 CONTENTS
|
| any_adam_object | 1 |
| author | Windahl, Sven 1942- Signitzer, Benno 1948- Olson, Jean T. |
| author_GND | (DE-588)136897215 (DE-588)1045769800 |
| author_facet | Windahl, Sven 1942- Signitzer, Benno 1948- Olson, Jean T. |
| author_role | aut aut aut |
| author_sort | Windahl, Sven 1942- |
| author_variant | s w sw b s bs j t o jt jto |
| building | Verbundindex |
| bvnumber | BV035205869 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P95 |
| callnumber-raw | P95.815 |
| callnumber-search | P95.815 |
| callnumber-sort | P 295.815 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | AP 13500 AP 13550 MR 2200 QP 342 |
| ctrlnum | (OCoLC)228363095 (DE-599)BVBBV035205869 |
| dewey-full | 302.201 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.201 |
| dewey-search | 302.201 |
| dewey-sort | 3302.201 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| spelling | Windahl, Sven 1942- Verfasser (DE-588)136897215 aut Using communication theory an introduction to planned communication Sven Windahl and Benno Signitzer. With Jean T. Olson 2. ed. Los Angeles, Calif. [u.a.] Sage 2009 X, 302 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [273] - 291 Communicatietheorie gtt Massenmedien Communication planning Mass media Planning Theorie (DE-588)4059787-8 gnd rswk-swf Anwendung (DE-588)4196864-5 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Informationstheorie (DE-588)4026927-9 gnd rswk-swf Informationstheorie (DE-588)4026927-9 s Anwendung (DE-588)4196864-5 s DE-604 Kommunikation (DE-588)4031883-7 s Theorie (DE-588)4059787-8 s Planung (DE-588)4046235-3 s 1\p DE-604 Massenkommunikation (DE-588)4037875-5 s 2\p DE-604 Signitzer, Benno 1948- Verfasser (DE-588)1045769800 aut Olson, Jean T. Verfasser aut Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017012211&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017012211&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Windahl, Sven 1942- Signitzer, Benno 1948- Olson, Jean T. Using communication theory an introduction to planned communication Communicatietheorie gtt Massenmedien Communication planning Mass media Planning Theorie (DE-588)4059787-8 gnd Anwendung (DE-588)4196864-5 gnd Massenkommunikation (DE-588)4037875-5 gnd Planung (DE-588)4046235-3 gnd Kommunikation (DE-588)4031883-7 gnd Informationstheorie (DE-588)4026927-9 gnd |
| subject_GND | (DE-588)4059787-8 (DE-588)4196864-5 (DE-588)4037875-5 (DE-588)4046235-3 (DE-588)4031883-7 (DE-588)4026927-9 |
| title | Using communication theory an introduction to planned communication |
| title_auth | Using communication theory an introduction to planned communication |
| title_exact_search | Using communication theory an introduction to planned communication |
| title_full | Using communication theory an introduction to planned communication Sven Windahl and Benno Signitzer. With Jean T. Olson |
| title_fullStr | Using communication theory an introduction to planned communication Sven Windahl and Benno Signitzer. With Jean T. Olson |
| title_full_unstemmed | Using communication theory an introduction to planned communication Sven Windahl and Benno Signitzer. With Jean T. Olson |
| title_short | Using communication theory |
| title_sort | using communication theory an introduction to planned communication |
| title_sub | an introduction to planned communication |
| topic | Communicatietheorie gtt Massenmedien Communication planning Mass media Planning Theorie (DE-588)4059787-8 gnd Anwendung (DE-588)4196864-5 gnd Massenkommunikation (DE-588)4037875-5 gnd Planung (DE-588)4046235-3 gnd Kommunikation (DE-588)4031883-7 gnd Informationstheorie (DE-588)4026927-9 gnd |
| topic_facet | Communicatietheorie Massenmedien Communication planning Mass media Planning Theorie Anwendung Massenkommunikation Planung Kommunikation Informationstheorie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017012211&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017012211&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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