The complete guide to e-mail marketing: how to create successful, spam-free campaigns to reach your target audience and increase sales
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Ocala, Fla.
Atlantic Pub. Group
2007
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | 288 p. ill. 23 cm |
| ISBN: | 1601380429 |
Staff View
MARC
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| 245 | 1 | 0 | |a The complete guide to e-mail marketing |b how to create successful, spam-free campaigns to reach your target audience and increase sales |c by Bruce C. Brown |
| 264 | 1 | |a Ocala, Fla. |b Atlantic Pub. Group |c 2007 | |
| 300 | |a 288 p. |b ill. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Internet marketing | |
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Record in the Search Index
| _version_ | 1804138446986412032 |
|---|---|
| adam_text | CONTENTS
FOREWORD
.............................................................................9
CHAPTER
1:
INTRODUCTION
......................................13
Who is this Book for
........................................................................................14
How this Book is Organized
.............................................................................15
Benefits of Using E-mail
...................................................................................18
CHAPTERS HISTORY
&
UNDERSTANDING
OF E-MAIL MARKETING
...................................................21
Online Marketing
.............................................................................................24
Internet Marketing
...........................................................................................25
E-mail Marketing
.............................................................................................26
Internet Advertising
..........................................................................................27
Types of Online Advertisements
.......................................................................28
Understanding Banner Advertising
...................................................................28
Static vs. Dynamic vs. E-mail
...........................................................................30
E-mail Marketing vs. Spam
...............................................................................32
CHAPTERS: INTRODUCTION TO E-MAIL
MARKETING
...........................................................................35
E-mail Marketing is Ideal for:
...........................................................................36
E-mail Marketing is NOT Ideal for (Nor Will it Work For):
............................36
E-mail Abuse and Spam
....................................................................................37
E-mail Marketing Walkthrough
........................................................................38
Plan your E-mail Marketing Campaign
............................................................38
Target your Audience
&
Content
.....................................................................39
Write
&
Design your E-mail
............................................................................39
Set up your Online Mail Distribution Method
.................................................40
Review your E-mail List
...................................................................................40
Test your E-mail
...............................................................................................41
Schedule your E-mail Blast
...............................................................................41
Send your E-mail Blast
.....................................................................................42
Analyze Results
.................................................................................................42
CHAPTER
4:
SPAM, SPAM, SPAM!
..................................45
Phishing
..........................................................................................................46
CAN-SPAM Act
...............................................................................................47
CAN-Spam Act Requirements
..........................................................................48
Spam Tools
.......................................................................................................50
CHAPTERS: OPT-IN AND OPT-OUT
........................63
Opt-In and Opt-Out Concepts
........................................................................63
CHAPTER
6:
HOW TO CREATE
&
GROW
YOUR E-MAIL LISTS
............................................................69
Proven Methods to Grow your E-mail List
.......................................................70
How to keep People from Unsubscribing from Your E-mail List
.......................77
CHAPTER
7:
HOW TO DESIGN AN
EFFECTIVE E-MAIL CAMPAIGN
....................................79
E-mail Campaign Basics
...................................................................................80
Developing an E-mail Marketing Campaign
.....................................................81
HTML vs Text Format
.....................................................................................83
Options for E-mail Marketing Service Providers
...............................................85
All-in-One E-Mail Marketing Service Providers
................................................87
E-Mail Marketing Specialists
............................................................................90
Mass E-Mail Marketing Software
......................................................................91
E-mail Marketing Director Overview
...............................................................92
Who is E-mail Marketing Director for
..............................................................94
What can you do with E-mail Marketing Director?
.........................................94
Other Mass E-mail Applications
.......................................................................95
CHAPTERS: TARGET
&
SEGMENT
YOURAUDIENCE
...............................................................101
When Not to Use Targeting
&
Segmentation
..................................................101
When to Use Targeting
&
Segmentation
.........................................................102
Personalization
................................................................................................103
Collecting Demographic Data
.........................................................................104
Maintaining Multiple Lists
..............................................................................105
CHAPTER
9:
HOW TO WRITE AN
EFFECTIVE E-MAIL
.............................................................113
HTML vs Text Format
....................................................................................113
How to Design an HTML E-mail
...................................................................114
Tools and Advice for Creating your E-mail Masterpiece
...................................116
How to Design aTEXT Based E-mail
.............................................................121
Auto-Responders
.............................................................................................123
CHAPTER
10:
THE SUBJECT LINE
..............................133
Basic Rules for Writing Subject Lines
..............................................................135
Dos
and Don ts when Creating your Subject Line
...........................................136
CHAPTER
11:
WHEN TO E-MAIL, HOW
OFTEN, AND WHAT TIME
.............................................141
What Day of the Week is best to E-mail
..........................................................141
What Time of the Day is the Best to Send E-mail Campaigns
.........................142
How to Determine the Frequency for E-mail Campaigns
................................143
CHAPTER
12:
THE FUTURE OF
E-MAIL MARKETING
........................................................145
CHAPTER
13:
SEARCH ENGINE OPTIMIZATION...
147
Successful Search Engine Optimization
...........................................................148
Meta
Tag Definition and Implementation
.......................................................149
The Title Tag
...................................................................................................151
The Description Tag
........................................................................................151
The Keywords Tag
...........................................................................................152
The Robots Tag
................................................................................................153
Other
Meta
Tags
..............................................................................................154
ALTTags
.........................................................................................................154
How to Use the Correct Keywords
..................................................................155
Optimization of Web Page Content
.................................................................156
Optimize your Web Site
..................................................................................157
Web Site Optimization Tips, Hints, and Secrets
..............................................158
Web Design
&
Optimization Suggestions
.......................................................161
How Do Search Engines Work?
.......................................................................164
Using a Search Engine Optimization Company
...............................................165
Search Engine Registration
..............................................................................167
Search Engine Optimization Checklist
............................................................170
Free Web Site Search Engine Submission Sites
.................................................171
Additional Free Web Site Optimization Tools
..................................................172
Web Site Design and Optimization Tools
.......................................................172
CHAPTER
14:
SUMMARY.
................................................175
Top Reasons to Follow the Guidelines in this Book
.........................................175
CHAPTER
15:
EMAIL MARKETING
CASE STUDIES
....................................................................177
CHAPTER
16:
INDUSTRY HINTS, TIPS,
&
SECRETS
..............................................................................195
AUTHOR BIOGRAPHY AND DEDICATION
.........267
GLOSSARY
..............................................................................269
INDEX
......................................................................................285
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:28:20Z |
| institution | BVB |
| isbn | 1601380429 |
| language | English |
| lccn | 2007028082 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017002884 |
| oclc_num | 141385749 |
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| owner | DE-703 |
| owner_facet | DE-703 |
| physical | 288 p. ill. 23 cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Atlantic Pub. Group |
| record_format | marc |
| spelling | Brown, Bruce C. Verfasser aut The complete guide to e-mail marketing how to create successful, spam-free campaigns to reach your target audience and increase sales by Bruce C. Brown Ocala, Fla. Atlantic Pub. Group 2007 288 p. ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Telemarketing Internet marketing E-Mail (DE-588)4191427-2 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Telemarketing (DE-588)4215401-7 s E-Mail (DE-588)4191427-2 s DE-604 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017002884&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brown, Bruce C. The complete guide to e-mail marketing how to create successful, spam-free campaigns to reach your target audience and increase sales Telemarketing Internet marketing E-Mail (DE-588)4191427-2 gnd Telemarketing (DE-588)4215401-7 gnd |
| subject_GND | (DE-588)4191427-2 (DE-588)4215401-7 |
| title | The complete guide to e-mail marketing how to create successful, spam-free campaigns to reach your target audience and increase sales |
| title_auth | The complete guide to e-mail marketing how to create successful, spam-free campaigns to reach your target audience and increase sales |
| title_exact_search | The complete guide to e-mail marketing how to create successful, spam-free campaigns to reach your target audience and increase sales |
| title_full | The complete guide to e-mail marketing how to create successful, spam-free campaigns to reach your target audience and increase sales by Bruce C. Brown |
| title_fullStr | The complete guide to e-mail marketing how to create successful, spam-free campaigns to reach your target audience and increase sales by Bruce C. Brown |
| title_full_unstemmed | The complete guide to e-mail marketing how to create successful, spam-free campaigns to reach your target audience and increase sales by Bruce C. Brown |
| title_short | The complete guide to e-mail marketing |
| title_sort | the complete guide to e mail marketing how to create successful spam free campaigns to reach your target audience and increase sales |
| title_sub | how to create successful, spam-free campaigns to reach your target audience and increase sales |
| topic | Telemarketing Internet marketing E-Mail (DE-588)4191427-2 gnd Telemarketing (DE-588)4215401-7 gnd |
| topic_facet | Telemarketing Internet marketing |
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