APA (7th ed.) Citation

Palmer, A. (2009). Introduction to marketing: Theory and practice (2. ed.). Oxford Univ. Press.

Chicago Style (17th ed.) Citation

Palmer, Adrian. Introduction to Marketing: Theory and Practice. 2. ed. Oxford [u.a.]: Oxford Univ. Press, 2009.

MLA (9th ed.) Citation

Palmer, Adrian. Introduction to Marketing: Theory and Practice. 2. ed. Oxford Univ. Press, 2009.