The complete graphic designer: a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding
Introduction -- Ch. 1. Design for communication -- Ch. 2. The design process -- Ch. 3. Page layout and design -- Ch. 4. Common design jobs -- Ch. 5. Corporate identity -- Ch. 6. Branding
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Gloucester, MA
Rockport
2006
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Introduction -- Ch. 1. Design for communication -- Ch. 2. The design process -- Ch. 3. Page layout and design -- Ch. 4. Common design jobs -- Ch. 5. Corporate identity -- Ch. 6. Branding |
| Item Description: | Includes bibliographical references |
| Physical Description: | 192 S. zahlr. Ill. |
| ISBN: | 1592532594 9781592532599 |
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O Q_ C O (*I- O' Z3 DESIGN FOR COMMUNICATION 3!3I GRAPHIC DESIGN IS NOT
ART 12 GRAPHIC DESIGN IS NOT THE SAME AS COMMERCIAL ART. 12 GRAPHIC
DESIGN'IS VISUAL COMMUNICATION 14 SEMIOTICS 16 DEPTH OF MEANING 20
PERCEIVING VISUAL MESSAGES 24 THE COMMUNICATIVE QUALITY OF COLOR 28 THE
ROLE OF DESIGN IN EVERYDAY LIFE 32 PAGE LAYOUT & DESIGN THE GRID 68
IPAGE ELEMENTS 71 VISUAL HIERARCHY 83 THE DESIGN PROCESS 3S RESEARCH 42
DEVELOPING THE CREATIVE BRIEF 46 CONCEPT DEVELOPMENT 48 SELLING THE IDEA
52 EXECUTING THE CONCEPT OR IDEA 52 KEEPING A DESIGN PROCESS RECORD 61
CORPORATE IDENTITY IL5L AN IDENTITY IS NOT A BRAND 114 IDENTITY DESIGN
CONSIDERATIONS 119 COMPONENTS OF AN IDENTITY PROGRAM 130 O CO CO CO M IN
CD. CD O R-F- CD Q_ GO C O" OQ *^ CO T3 IT COMMON DKKIGN JOBS CLIENT
CONSIDERATIONS. ADVERTISEMENTS.^ PRINTED COLLATERAL, INVITATION
DESIGN.1 86 88 90 91 POSTERS 92 BROCIURE DESIGN 95 PUBLICATION DESIGI,
98 ANMAL REPORTS 102 CATA OGDESIGN. , 108 BRANDING THE IMPORTANCE QT
BRANDING 147 BRANDING BASICS 152 DEFINING THE BRAND'S AUDIENCE .156
BRAND COMPONENTS 160 PACKAGE DESIGN.! 162 BRANDING IN THE RETAIL
ENVIRONMENT 168 O CD O R+ O Q. O *TI O O Z3 R - L - O CO |
| adam_txt |
O Q_ C O (*I- O' Z3 DESIGN FOR COMMUNICATION 3!3I GRAPHIC DESIGN IS NOT
ART 12 GRAPHIC DESIGN IS NOT THE SAME AS COMMERCIAL ART. 12 GRAPHIC
DESIGN'IS VISUAL COMMUNICATION 14 SEMIOTICS 16 DEPTH OF MEANING 20
PERCEIVING VISUAL MESSAGES 24 THE COMMUNICATIVE QUALITY OF COLOR 28 THE
ROLE OF DESIGN IN EVERYDAY LIFE 32 PAGE LAYOUT & DESIGN THE GRID 68
IPAGE ELEMENTS 71 VISUAL HIERARCHY 83 THE DESIGN PROCESS 3S RESEARCH 42
DEVELOPING THE CREATIVE BRIEF 46 CONCEPT DEVELOPMENT 48 SELLING THE IDEA
52 EXECUTING THE CONCEPT OR IDEA 52 KEEPING A DESIGN PROCESS RECORD 61
CORPORATE IDENTITY IL5L AN IDENTITY IS NOT A BRAND 114 IDENTITY DESIGN
CONSIDERATIONS 119 COMPONENTS OF AN IDENTITY PROGRAM 130 O CO CO CO M IN
CD. CD O R-F- CD Q_ GO C O" OQ *^ CO T3 IT COMMON DKKIGN JOBS CLIENT
CONSIDERATIONS. ADVERTISEMENTS.^ PRINTED COLLATERAL, INVITATION
DESIGN.1 86 88 90 91 POSTERS 92 BROCIURE DESIGN 95 PUBLICATION DESIGI,
98 ANMAL REPORTS 102 CATA OGDESIGN. , 108 BRANDING THE IMPORTANCE QT
BRANDING 147 BRANDING BASICS 152 DEFINING THE BRAND'S AUDIENCE .156
BRAND COMPONENTS 160 PACKAGE DESIGN.! 162 BRANDING IN THE RETAIL
ENVIRONMENT 168 O CD O R+ O Q. O *TI O O Z3 R - L - O CO |
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| spelling | Hembree, Ryan Verfasser aut The complete graphic designer a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding Ryan Hembree Gloucester, MA Rockport 2006 192 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Introduction -- Ch. 1. Design for communication -- Ch. 2. The design process -- Ch. 3. Page layout and design -- Ch. 4. Common design jobs -- Ch. 5. Corporate identity -- Ch. 6. Branding Commercial art Graphic arts design grafisk design Grafikdesign (DE-588)4019558-2 gnd rswk-swf (DE-588)4142527-3 Anleitung gnd-content Grafikdesign (DE-588)4019558-2 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016989077&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The complete graphic designer a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding |
| title_auth | The complete graphic designer a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding |
| title_exact_search | The complete graphic designer a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding |
| title_exact_search_txtP | The complete graphic designer a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding |
| title_full | The complete graphic designer a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding Ryan Hembree |
| title_fullStr | The complete graphic designer a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding Ryan Hembree |
| title_full_unstemmed | The complete graphic designer a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding Ryan Hembree |
| title_short | The complete graphic designer |
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| title_sub | a guide to understanding graphics and visual communication ; design for communication, the design process, page layout and design, common design jobs, corporate identity, branding |
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