Emotion marketing: the hallmark way of winning customers for life
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 247 S. Ill., graph. Darst. |
| ISBN: | 0071364145 9780071364140 |
Internformat
MARC
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| 245 | 1 | 0 | |a Emotion marketing |b the hallmark way of winning customers for life |c Scott Robinette and Claire Brand with Vicki Lenz |
| 264 | 1 | |a New York, NY [u.a.] |b McGraw-Hill |c 2001 | |
| 300 | |a XVII, 247 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Customer loyalty | |
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Datensatz im Suchindex
| _version_ | 1804138347618107392 |
|---|---|
| adam_text | Contents
Foreword ix
Preface xiii
Part One
Why Emotion Marketing Works
1 The Business Case for Emotion Marketing 3
2 The Value StarSM-A Model
for Emotion Marketing 19
Part Two
What Emotion Marketing Is All About
3 Emotional E: Equity 37
4 Emotional E: Experience 59
5 Emotional E: Energy 79
VII
CONTENTS
! 6 Product and Money—The Rational Side
i of the Value StarSM 91
Part Three
How to Put Emotion Marketing to Work
7 Building Customer Relationships That Last 115
8 Emotion in Marketing Communications 129
9 Emotion Marketing on the Internet 149
10 The Other E—Employees 165
11 Emotion Marketing—An Action Plan 197
Appendix Assessment Tools 217
Notes 233
Index 239
VIII
|
| adam_txt |
Contents
Foreword ix
Preface xiii
Part One
Why Emotion Marketing Works
1 The Business Case for Emotion Marketing 3
2 The Value StarSM-A Model
for Emotion Marketing 19
Part Two
What Emotion Marketing Is All About
3 Emotional E: Equity 37
4 Emotional E: Experience 59
5 Emotional E: Energy 79
VII
' CONTENTS
! 6 Product and Money—The Rational Side
i of the Value StarSM 91
Part Three
How to Put Emotion Marketing to Work
7 Building Customer Relationships That Last 115
8 Emotion in Marketing Communications 129
9 Emotion Marketing on the Internet 149
10 The Other E—Employees 165
11 Emotion Marketing—An Action Plan 197
Appendix Assessment Tools 217
Notes 233
Index 239
VIII |
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| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| index_date | 2024-07-02T22:56:23Z |
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| isbn | 0071364145 9780071364140 |
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| spelling | Robinette, Scott Verfasser aut Emotion marketing the hallmark way of winning customers for life Scott Robinette and Claire Brand with Vicki Lenz New York, NY [u.a.] McGraw-Hill 2001 XVII, 247 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Klantgerichtheid gtt Loyaliteit gtt Marketing gtt Marketing Customer loyalty Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherzufriedenheit (DE-588)4129147-5 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherzufriedenheit (DE-588)4129147-5 s Kundenbindung (DE-588)4384508-3 s b DE-604 Brand, Claire Verfasser aut Lenz, Vicki Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016983593&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Robinette, Scott Brand, Claire Lenz, Vicki Emotion marketing the hallmark way of winning customers for life Klantgerichtheid gtt Loyaliteit gtt Marketing gtt Marketing Customer loyalty Marketing (DE-588)4037589-4 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4129147-5 (DE-588)4384508-3 |
| title | Emotion marketing the hallmark way of winning customers for life |
| title_auth | Emotion marketing the hallmark way of winning customers for life |
| title_exact_search | Emotion marketing the hallmark way of winning customers for life |
| title_exact_search_txtP | Emotion marketing the hallmark way of winning customers for life |
| title_full | Emotion marketing the hallmark way of winning customers for life Scott Robinette and Claire Brand with Vicki Lenz |
| title_fullStr | Emotion marketing the hallmark way of winning customers for life Scott Robinette and Claire Brand with Vicki Lenz |
| title_full_unstemmed | Emotion marketing the hallmark way of winning customers for life Scott Robinette and Claire Brand with Vicki Lenz |
| title_short | Emotion marketing |
| title_sort | emotion marketing the hallmark way of winning customers for life |
| title_sub | the hallmark way of winning customers for life |
| topic | Klantgerichtheid gtt Loyaliteit gtt Marketing gtt Marketing Customer loyalty Marketing (DE-588)4037589-4 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Klantgerichtheid Loyaliteit Marketing Customer loyalty Verbraucherzufriedenheit Kundenbindung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016983593&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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