Emotionomics: leveraging emotions for business success
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London [u.a.]
Kogan Page
2008
|
Ausgabe: | Rev. ed. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Klappentext |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | XIX, 345 S. Ill. |
ISBN: | 9780749453992 |
Internformat
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500 | |a Includes bibliographical references and index | ||
650 | 4 | |a Psychologie | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Economics |x Psychological aspects | |
650 | 4 | |a Decision making |x Psychological aspects | |
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Datensatz im Suchindex
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adam_text |
Contents
Foreword by Sam Simon
xvii
Acknowledgements
xxi
Introduction
1
Part One: Why emotions matter
13
1
The new mental model
15
Overview
16
Science: the meaning of a three-part brain
17
Psychology: balancing blind instinct with growth
23
Economics: plugging emotions into the equation
28
2
The science of facial coding
37
Overview
38
The challenge: when words alone fail us
39
Origins and scope: why and how facial coding works
44
Deliverables: facial coding in practice
60
3
Emotions and motivations
75
Overview
76
Contextualizing emotions: how feelings fuel behaviour
77
Motivations: what spurs us on
85
The Emotionomics Matrix: introducing a strategic model
89
Part Two: Marketplace applications
97
4
Branding
99
Overview
100
Reflected beliefs: keep consumers' values in view
101
Belonging: where status and security meet
109
Telling a story: selling familiarity and comfort
114
Conclusion
126
5
Offer design, packaging and usability
129
Overview
130
Winning superiority: nurturing a 'wow'
131
Sensory payoff: the way to the heart
142
Functional fulfilment: joy not frustration
148
Conclusion
154
6
Advertising
157
Overview
158
Being absorbing: what stopping power entails
159
The invisible line: why knowing the target market matters
168
Reassurance: defusing scepticism
178
Conclusion
189
7
Sales
193
Overview
194
Commitment: adopting a relationship model
195
Unity: staying in step with the prospect
203
Interwoven rewards: creating a 'we' mentality
218
Conclusion
224
8
Retail and service
227
Overview
228
Respectfulness: enabling efficiency
229
Engagement: bringing back delight
236
Reassurance: proving oneself right
246
Conclusion
253
Part Three: Workplace applications
255
9
Leadership
257
Overview
258
The greater good: why character matters
259
Clear vision: forward thinking and feeling
269
Cohesive culture: bringing everyone along
280
Conclusion
286
10
Employee management
289
Overview
290
Compatibility: identifying what works
291
Reciprocating trust: avoid disconnects
300
Mission critical: inspiring a questing mentality
314
Conclusion
320
Afterword
323
References
327
Credits and permissions
33 7
Index
341
"I believe that 'emotion' is where it's at."
Tom Peters
For far too long, emotions have been
ignored in favour of rationality and
efficiency. However, breakthroughs in
brain science have revealed that people
are primarily emotional decision-makers.
Many companies have not yet accepted
this fact, much less acted on it.
Emotionomics will help you to
understand emotions in terms of
business opportunities. In today's highly
competitive marketplace where many
products look alike, it is the emotional
benefit of a product that can make the
difference. At the same time, companies
with engaged, productive workforces
will undoubtedly achieve a competitive
advantage.
Dan Hill's book draws on insights
gathered through facial coding, the
single best viable means of measuring
and managing the emotional response
of customers and employees. It will
teach you to leverage emotions for
business success in terms of branding,
product design, advertising, sales,
customer satisfaction, leadership and
employee management.
Emotions matter, and this book will help
you not only to step closer to customers
and employees, but to also step ahead
of your competitors. |
adam_txt |
Contents
Foreword by Sam Simon
xvii
Acknowledgements
xxi
Introduction
1
Part One: Why emotions matter
13
1
The new mental model
15
Overview
16
Science: the meaning of a three-part brain
17
Psychology: balancing blind instinct with growth
23
Economics: plugging emotions into the equation
28
2
The science of facial coding
37
Overview
38
The challenge: when words alone fail us
39
Origins and scope: why and how facial coding works
44
Deliverables: facial coding in practice
60
3
Emotions and motivations
75
Overview
76
Contextualizing emotions: how feelings fuel behaviour
77
Motivations: what spurs us on
85
The Emotionomics Matrix: introducing a strategic model
89
Part Two: Marketplace applications
97
4
Branding
99
Overview
100
Reflected beliefs: keep consumers' values in view
101
Belonging: where status and security meet
109
Telling a story: selling familiarity and comfort
114
Conclusion
126
5
Offer design, packaging and usability
129
Overview
130
Winning superiority: nurturing a 'wow'
131
Sensory payoff: the way to the heart
142
Functional fulfilment: joy not frustration
148
Conclusion
154
6
Advertising
157
Overview
158
Being absorbing: what stopping power entails
159
The invisible line: why knowing the target market matters
168
Reassurance: defusing scepticism
178
Conclusion
189
7
Sales
193
Overview
194
Commitment: adopting a relationship model
195
Unity: staying in step with the prospect
203
Interwoven rewards: creating a 'we' mentality
218
Conclusion
224
8
Retail and service
227
Overview
228
Respectfulness: enabling efficiency
229
Engagement: bringing back delight
236
Reassurance: proving oneself right
246
Conclusion
253
Part Three: Workplace applications
255
9
Leadership
257
Overview
258
The greater good: why character matters
259
Clear vision: forward thinking and feeling
269
Cohesive culture: bringing everyone along
280
Conclusion
286
10
Employee management
289
Overview
290
Compatibility: identifying what works
291
Reciprocating trust: avoid disconnects
300
Mission critical: inspiring a questing mentality
314
Conclusion
320
Afterword
323
References
327
Credits and permissions
33 7
Index
341
"I believe that 'emotion' is where it's at."
Tom Peters
For far too long, emotions have been
ignored in favour of rationality and
efficiency. However, breakthroughs in
brain science have revealed that people
are primarily emotional decision-makers.
Many companies have not yet accepted
this fact, much less acted on it.
Emotionomics will help you to
understand emotions in terms of
business opportunities. In today's highly
competitive marketplace where many
products look alike, it is the emotional
benefit of a product that can make the
difference. At the same time, companies
with engaged, productive workforces
will undoubtedly achieve a competitive
advantage.
Dan Hill's book draws on insights
gathered through facial coding, the
single best viable means of measuring
and managing the emotional response
of customers and employees. It will
teach you to leverage emotions for
business success in terms of branding,
product design, advertising, sales,
customer satisfaction, leadership and
employee management.
Emotions matter, and this book will help
you not only to step closer to customers
and employees, but to also step ahead
of your competitors. |
any_adam_object | 1 |
any_adam_object_boolean | 1 |
author | Hill, Dan 1954- |
author_GND | (DE-588)134406079 |
author_facet | Hill, Dan 1954- |
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author_sort | Hill, Dan 1954- |
author_variant | d h dh |
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callnumber-first | H - Social Science |
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callnumber-search | HB74.P8 |
callnumber-sort | HB 274 P8 |
callnumber-subject | HB - Economic Theory and Demography |
classification_rvk | QC 010 |
ctrlnum | (OCoLC)231680012 (DE-599)BVBBV035164852 |
dewey-full | 658.001/9 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.001/9 |
dewey-search | 658.001/9 |
dewey-sort | 3658.001 19 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | Rev. ed. |
format | Book |
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id | DE-604.BV035164852 |
illustrated | Illustrated |
index_date | 2024-07-02T22:52:08Z |
indexdate | 2024-10-23T10:04:37Z |
institution | BVB |
isbn | 9780749453992 |
language | English |
lccn | 2008023377 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016971898 |
oclc_num | 231680012 |
open_access_boolean | |
owner | DE-739 DE-188 |
owner_facet | DE-739 DE-188 |
physical | XIX, 345 S. Ill. |
publishDate | 2008 |
publishDateSearch | 2008 |
publishDateSort | 2008 |
publisher | Kogan Page |
record_format | marc |
spelling | Hill, Dan 1954- Verfasser (DE-588)134406079 aut Emotionomics leveraging emotions for business success Dan Hill Rev. ed. London [u.a.] Kogan Page 2008 XIX, 345 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Psychologie Wirtschaft Economics Psychological aspects Decision making Psychological aspects Emotions Emotionales Verhalten (DE-588)4152089-0 gnd rswk-swf Emotionale Werbung (DE-588)4491154-3 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Unternehmenserfolg (DE-588)4223768-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Personalpolitik (DE-588)4045269-4 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Arbeitsplatz (DE-588)4002759-4 gnd rswk-swf Wirtschaftspsychologie (DE-588)4066506-9 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Emotionales Verhalten (DE-588)4152089-0 s Marktpsychologie (DE-588)4140888-3 s Marketingstrategie (DE-588)4120697-6 s Unternehmenserfolg (DE-588)4223768-3 s DE-188 Arbeitsplatz (DE-588)4002759-4 s Personalpolitik (DE-588)4045269-4 s Gefühl (DE-588)4019702-5 s Wirtschaftspsychologie (DE-588)4066506-9 s Entscheidungsfindung (DE-588)4113446-1 s 1\p DE-604 Emotionale Werbung (DE-588)4491154-3 s 2\p DE-604 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016971898&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016971898&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Hill, Dan 1954- Emotionomics leveraging emotions for business success Psychologie Wirtschaft Economics Psychological aspects Decision making Psychological aspects Emotions Emotionales Verhalten (DE-588)4152089-0 gnd Emotionale Werbung (DE-588)4491154-3 gnd Gefühl (DE-588)4019702-5 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Personalpolitik (DE-588)4045269-4 gnd Marktpsychologie (DE-588)4140888-3 gnd Arbeitsplatz (DE-588)4002759-4 gnd Wirtschaftspsychologie (DE-588)4066506-9 gnd Entscheidungsfindung (DE-588)4113446-1 gnd |
subject_GND | (DE-588)4152089-0 (DE-588)4491154-3 (DE-588)4019702-5 (DE-588)4223768-3 (DE-588)4120697-6 (DE-588)4045269-4 (DE-588)4140888-3 (DE-588)4002759-4 (DE-588)4066506-9 (DE-588)4113446-1 |
title | Emotionomics leveraging emotions for business success |
title_auth | Emotionomics leveraging emotions for business success |
title_exact_search | Emotionomics leveraging emotions for business success |
title_exact_search_txtP | Emotionomics leveraging emotions for business success |
title_full | Emotionomics leveraging emotions for business success Dan Hill |
title_fullStr | Emotionomics leveraging emotions for business success Dan Hill |
title_full_unstemmed | Emotionomics leveraging emotions for business success Dan Hill |
title_short | Emotionomics |
title_sort | emotionomics leveraging emotions for business success |
title_sub | leveraging emotions for business success |
topic | Psychologie Wirtschaft Economics Psychological aspects Decision making Psychological aspects Emotions Emotionales Verhalten (DE-588)4152089-0 gnd Emotionale Werbung (DE-588)4491154-3 gnd Gefühl (DE-588)4019702-5 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Personalpolitik (DE-588)4045269-4 gnd Marktpsychologie (DE-588)4140888-3 gnd Arbeitsplatz (DE-588)4002759-4 gnd Wirtschaftspsychologie (DE-588)4066506-9 gnd Entscheidungsfindung (DE-588)4113446-1 gnd |
topic_facet | Psychologie Wirtschaft Economics Psychological aspects Decision making Psychological aspects Emotions Emotionales Verhalten Emotionale Werbung Gefühl Unternehmenserfolg Marketingstrategie Personalpolitik Marktpsychologie Arbeitsplatz Wirtschaftspsychologie Entscheidungsfindung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016971898&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016971898&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT hilldan emotionomicsleveragingemotionsforbusinesssuccess |