Sales management: analysis and decision making

"The new Seventh Edition of Sales Management blends the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis....

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Bibliographic Details
Format: Book
Language:English
Published: Armonk, N.Y. M.E. Sharpe c2009
Edition:7th ed.
Subjects:
Summary:"The new Seventh Edition of Sales Management blends the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies." "Sales Management includes current coverage of the trends and issues in sales management and equips students with a strong foundation and skills necessary for the 21st century."--BOOK JACKET.
Item Description:Includes bibliographical references and index
Physical Description:XXIII, 398 S.
ISBN:9780765622594

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