Public relations in Asia: an anthology
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Singapore
Thomson
2004
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVII, 341 S. |
| ISBN: | 9812437851 |
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Datensatz im Suchindex
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| adam_text | IMAGE 1
PUBLIC RELATIONS
IN ASIA AN ANTHOLOGY
EDITED BY
KRISHNAMURTHY SRIRAMESH
THOMSON
AUSTRALIA * CANADA * MEXICO * SINGAPORE * SPAIN * UNITED KINGDOM *
UNITED STATES
IMAGE 2
CONTENTS
THE CONTRIBUTORS IX
PREFACE XV
1 PUBLIC RELATIONS PRACTICE AND RESEARCH IN ASIA: 1
A CONCEPTUAL FRAMEWORK KRISHNAMURTBY SRIRAMESH
2 GLOCALIZATION: PUBLIC RELATIONS IN CHINA IN THE 29
ERA OF CHANGE CHUN-JU FLORA HUNG AND YI-RU REGINA CHEN
3 PUBLIC RELATIONS IN INDIA: A PROFESSION IN TRANSITION 63
NILANJANA BARDHAN AND KRISHNAMURTHY SRIRAMESH
4 PUBLIC RELATIONS IN HONG KONG: AN EVOLVING FIELD 97
IN A FAST-CHANGING CITY M CHEN
5 PUBLIC RELATIONS IN THE PHILIPPINES: A CULTURAL, HISTORICAL, 127
POLITICAL, AND SOCIO-ECONOMIC PERSPECTIVE ZENAIDA SARABIA-PANOL AND
CATERINA LORENZO-MOLO
6 PUBLIC RELATIONS ON TAIWAN: EVOLVING WITH THE INFRASTRUCTURE 161
BEY-LING SHA AND YI-HUI HUANG
7 PUBLIC RELATIONS IN SAUDI ARABIA 187
HAMOUD AL-BADR
8 PUBLIC RELATIONS IN MALAYSIA FROM ITS COLONIAL PAST 207
TO CURRENT PRACTICE SYED ARABI IDID
IMAGE 3
9 IN SEARCH OF PROFESSIONAL PUBLIC RELATIONS: 239
HONG BO AND PUBLIC RELATIONS IN SOUTH KOREA SAMSUP JO AND JOOHO KIM
10 THE DEVELOPMENT OF PUBLIC RELATIONS IN INDONESIA 261 ELIZABETH
GOENAWAN ANANTO
11 FROM PROPAGANDA TO STRATEGIC COMMUNICATION: 283
THE CONTINUING EVOLUTION OF THE PUBLIC RELATIONS PROFESSION IN THAILAND
DARADIREK EKACHAI AND ROSECHONGPORN KOMOLSEVIN
12 EPILOGUE: THE NEED FOR MULTICULTURISM IN 321
PUBLIC RELATIONS EDUCATION IN ASIA KRISHNAMURTHY SRIRAMESH
|
| adam_txt |
IMAGE 1
PUBLIC RELATIONS
IN ASIA AN ANTHOLOGY
EDITED BY
KRISHNAMURTHY SRIRAMESH
THOMSON
AUSTRALIA * CANADA * MEXICO * SINGAPORE * SPAIN * UNITED KINGDOM *
UNITED STATES
IMAGE 2
CONTENTS
THE CONTRIBUTORS IX
PREFACE XV
1 PUBLIC RELATIONS PRACTICE AND RESEARCH IN ASIA: 1
A CONCEPTUAL FRAMEWORK KRISHNAMURTBY SRIRAMESH
2 GLOCALIZATION: PUBLIC RELATIONS IN CHINA IN THE 29
ERA OF CHANGE CHUN-JU FLORA HUNG AND YI-RU REGINA CHEN
3 PUBLIC RELATIONS IN INDIA: A PROFESSION IN TRANSITION 63
NILANJANA BARDHAN AND KRISHNAMURTHY SRIRAMESH
4 PUBLIC RELATIONS IN HONG KONG: AN EVOLVING FIELD 97
IN A FAST-CHANGING CITY M CHEN
5 PUBLIC RELATIONS IN THE PHILIPPINES: A CULTURAL, HISTORICAL, 127
POLITICAL, AND SOCIO-ECONOMIC PERSPECTIVE ZENAIDA SARABIA-PANOL AND
CATERINA LORENZO-MOLO
6 PUBLIC RELATIONS ON TAIWAN: EVOLVING WITH THE INFRASTRUCTURE 161
BEY-LING SHA AND YI-HUI HUANG
7 PUBLIC RELATIONS IN SAUDI ARABIA 187
HAMOUD AL-BADR
8 PUBLIC RELATIONS IN MALAYSIA FROM ITS COLONIAL PAST 207
TO CURRENT PRACTICE SYED ARABI IDID
IMAGE 3
9 IN SEARCH OF PROFESSIONAL PUBLIC RELATIONS: 239
HONG BO AND PUBLIC RELATIONS IN SOUTH KOREA SAMSUP JO AND JOOHO KIM
10 THE DEVELOPMENT OF PUBLIC RELATIONS IN INDONESIA 261 ELIZABETH
GOENAWAN ANANTO
11 FROM PROPAGANDA TO STRATEGIC COMMUNICATION: 283
THE CONTINUING EVOLUTION OF THE PUBLIC RELATIONS PROFESSION IN THAILAND
DARADIREK EKACHAI AND ROSECHONGPORN KOMOLSEVIN
12 EPILOGUE: THE NEED FOR MULTICULTURISM IN 321
PUBLIC RELATIONS EDUCATION IN ASIA KRISHNAMURTHY SRIRAMESH |
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| isbn | 9812437851 |
| language | English |
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| spelling | Public relations in Asia an anthology ed. by Krishnamurthy Sriramesh Singapore Thomson 2004 XVII, 341 S. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Public relations Asia Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Asien Asien (DE-588)4003217-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Asien (DE-588)4003217-6 g Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Sriramesh, Krishnamurthy Sonstige oth SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016779728&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public relations in Asia an anthology Public relations Asia Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4003217-6 (DE-588)4143413-4 |
| title | Public relations in Asia an anthology |
| title_auth | Public relations in Asia an anthology |
| title_exact_search | Public relations in Asia an anthology |
| title_exact_search_txtP | Public relations in Asia an anthology |
| title_full | Public relations in Asia an anthology ed. by Krishnamurthy Sriramesh |
| title_fullStr | Public relations in Asia an anthology ed. by Krishnamurthy Sriramesh |
| title_full_unstemmed | Public relations in Asia an anthology ed. by Krishnamurthy Sriramesh |
| title_short | Public relations in Asia |
| title_sort | public relations in asia an anthology |
| title_sub | an anthology |
| topic | Public relations Asia Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Asia Öffentlichkeitsarbeit Asien Aufsatzsammlung |
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