APA-Zitierstil (7. Ausg.)

Homburg, C., Kuester, S., & Krohmer, H. (2009). Marketing management: A contemporary perspective. McGraw-Hill Higher Education.

Chicago-Zitierstil (17. Ausg.)

Homburg, Christian, Sabine Kuester, und Harley Krohmer. Marketing Management: A Contemporary Perspective. London [u.a.]: McGraw-Hill Higher Education, 2009.

MLA-Zitierstil (9. Ausg.)

Homburg, Christian, et al. Marketing Management: A Contemporary Perspective. McGraw-Hill Higher Education, 2009.