APA-Zitierstil (7. Ausg.)

Zaltman, G., & Zaltman, L. H. (2008). Marketing metaphoria: What deep metaphors reveal about the minds of consumers. Harvard Business Press.

Chicago-Zitierstil (17. Ausg.)

Zaltman, Gerald, und Lindsay H. Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Boston, Mass: Harvard Business Press, 2008.

MLA-Zitierstil (9. Ausg.)

Zaltman, Gerald, und Lindsay H. Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business Press, 2008.