Holdings: Guerrilla marketing on the internet

Guerrilla marketing on the internet: the definitive guide from the Father of Guerrilla Marketing

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Bibliographic Details
Main Authors:	Levinson, Jay Conrad 1933-2013 (Author), Meyerson, Mitch (Author), Scarborough, Mary Eule (Author)
Format:	Book
Language:	English
Published:	[Irvine, CA] Entrepreneur Press 2008
Subjects:	Internet marketing Internet advertising Electronic Commerce Online-Marketing
Online Access:	Inhaltsverzeichnis
Physical Description:	X, 236 S.
ISBN:	9781599181943 1599181940

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Record in the Search Index

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adam_text	CONTENTS CHAPTER 1 The Intentei: The Most Powerful Guerrilla Marketing Tool Ever Created ...................................1 Guerrilla Marketing Principles at a Glance .................5 Guerrilla Investment: Time, Energy, Imagination, and Knowledge ..................................6 Guerrilla Intentionality: Marketing Includes Every Contact with the Public ...........................7 Guerrilla Commitment: Building Successful Businesses One Step at a Time ......................8 Guerrilla Partnerships: Working Together to Make Things Happen .............................9 Guerrilla Psychology: Tapping into Their Target Audiences Minds ...............................10 Guerrilla Assortments ..............................10 Guerrilla Measurement .............................11 Guerrilla Action ..................................11 Guerrilla Fieldwork ...................................15 GUERRILLA MARKETING ON THE INTERNET CHAPTER 2 The 12 Biggest Internet Marketing Mistakes—And How to Avoid Them -----17 Mistake 1: Putting Up a Website With No Planning .............................19 Mistake 2: Failing to Research Competitors and the Marketplace .................21 Mistake 3: Developing Poorly Designed Websites that are Difficult to Navigate .............................................................22 Mistake 4: Failing to Write Effective Direct Response Copy ......................23 Mistake 5: Failing to Build Permission-Based E-mail Marketing Lists .............24 Mistake 6: No Traffic Generation Strategy .....................................24 Mistake 7: Not Using Web 2.0 Social Media and Technology ......................25 Mistake 8: Not Using Online and Offline Marketing Combinations ...............26 Mistake 9: Failing to Track Marketing Campaigns ..............................26 Mistake 10: Neglecting to Build Virtual Teams and Partnerships ..................27 Mistake 11: Failing to Follow Up with Prospects and Customers ..................28 Mistake 12: Failing to Ensure that Computer Equipment is up to the Task ..........29 Hardware ...........................................................30 Software ............................................................30 Security .............................................................30 Disaster Recovery .....................................................30 Maintenance .........................................................31 Mobility ............................................................31 Guerrilla Fieldwork ........................................................31 CHAPTER 3 Guerrilla Websites: High Impact at a Low Cost .......................33 Site Design Strategy .......................................................34 Immediate Online Sales ................................................35 Lead Generation for Future Online Sales ...................................36 Lead Generation for Future Offline Sales ...................................36 Hybrid ..............................................................36 Types of Websites ..........................................................36 Squeeze Page ........................................................36 Sales Page/Letter .....................................................38 Blogs ..............................................................38 Continuity Websites (Membership/Subscription) ............................42 Informational or Brochure Websites .......................................42 CONTENTS Choosing Your Domain Name and Hosting Company ...........................42 Selecting Your Domain Name ...........................................42 Selecting Your Hosting Company ........................................45 Developing Your Website ...................................................46 Structure First ........................................................46 Organizing Content for Multiple Page Websites .............................46 Navigation and Usability Guidelines ..........................................48 Use Clear, Simple, Logical Words and Phrases for Labeling Menus ..............48 Categorize your Content Logically ........................................48 Make Speed a Priority ..................................................48 Adjust your Browser Settings ............................................49 Use No-Surprise Navigation Devices ......................................49 Outsourcing Your Web Development .........................................50 Check Out Lots of Websites .............................................51 Survey Current and Past Customers .......................................51 Finalize Your Requirements ..............................................51 Determine How Your Website Will Be Maintained ...........................51 Professional Website Design on a Guerrilla Budget .............................52 Use Easy-to-Read Typefaces and Formatting ...............................53 Use Color Carefully ...................................................54 Place Key Content Above the Fold ........................................54 When It Comes to Design, Less Is More ...................................55 Use Artwork and Graphics To Your Best Advantage ..........................55 Guerrilla Fieldwork ........................................................60 CHAPTER 4 Direct Response Marketing: Turning Visitors into Customers ...........61 What Do Consumers Really Buy? ............................................63 Direct Response Communication ............................................64 How to Turn Website Visitors into Customers — Guerrilla Style .................64 Talk Naturally ........................................................64 Grab Hold of Their Hearts and Don t Let Go ...............................65 Personalize ..........................................................65 Provide Just Enough Information to Help Them Make a Decision ...............65 Don t Mumble ........................................................65 Paint a Picture ........................................................65 GUERRILLA MARKETING ON THE INTERNET Sales Page Outline ......................................................... 6o Identify Your Visitors Most Urgent Problem ................................66 Create an Attention-Grabbing Headline (and Subheadings) ....................66 State Their Problem ...................................................67 Offer the Solution ....................................................68 Resolve Their Concerns ................................................68 Use Bullets That Resonate ..............................................68 Offer Something Irresistible .............................................69 Justify the Cost and Build Value ..........................................69 Reverse The Risk .....................................................69 Call Em to Action ....................................................70 Remind, Repeat, Recap, and Reassure .....................................71 Guerrilla Simplicity: The Squeeze Page .......................................72 Tactics for Increasing Conversions ........................................72 Opt-In Conversions ...................................................73 Sales Conversions .....................................................74 Models for Moving from Opt-Ins to Sales ..................................75 What Will You Measure? ...................................................77 The Ultimate Guerrilla Web Measurement Tool .............................78 Guerrilla Fieldwork ........................................................79 CHAPTER В Guerrilla Communications: E-Mail, Podcasts, and Feeds ...............81 Promotional E-Mails .......................................................83 Getting Your E-Mails Opened ...........................................84 Subject Lines .........................................................84 Getting Your E-Mails Read .............................................86 Getting Your Readers to Take Action .....................................88 Advanced Techniques for Making Your E-Mails Memorable .....................89 Moving From Text to Video E-Mails .....................................89 Audio Postcards ......................................................90 Really Simple Syndication (RSS) Feeds ........................................91 Ways to Use RSS Feeds ................................................92 Gathering RSS Feeds ..................................................93 Adding RSS Feeds to Your Website .......................................93 Podcasting ................................................................94 CONTENTS What are Podcasts? ....................................................94 Why Guerrillas Use Podcasts ............................................95 Equipment You ll Need to Publish Your Own Podcast .........................95 Steps for Creating Podcasts ..............................................97 More Tips for Effective Podcasting .......................................97 Nanocasts .................................................................98 The New Language of Mobile Devices ........................................98 Guerrilla Fieldwork .......................................................101 CHAPTER В Guerrilla Traffic: Driving Visitors to Your Website ....................103 Search Engine Traffic: Where It All Begins ...................................104 Search Engine Optimization: A Primer .......................................105 Powerful Keywords and Phrases: The Heart of Search Engine Optimization .....................................................106 Guerrillas Make Their Sites Easy to View and Use .............................108 Guerrillas Link with Others ................................................109 Inbound Links ......................................................109 Outbound and Reciprocal Links .........................................109 Guerrillas Add Relevant Content ........................................110 Guerrillas Participate ......................................................112 Find Out Where They Gather ..........................................112 Become Part of the Community .........................................112 Position Yourself as an Industry Expert ....................................113 Guerrillas Partner Using Affiliate Programs ...................................113 How Are Affiliate Programs Managed? ...................................114 Choosing Affiliate Programs ................................................115 Make a List and Check It Twice .........................................115 Research and Click ...................................................116 Assess, Compare and Sign-Up ..........................................116 Building An Affiliate Program ..............................................117 1. Take a Page Out of Your Own Book ....................................117 2. Take Care of First Things First ........................................117 3. Affix, Invite, Promote ...............................................118 4. Continue to Deliver — Even After the Sale ...............................118 Guerrillas Publish .........................................................118 GUERRILLA MARKETING ON THE INTERNET Guerrillas Write Articles ............................................... H8 Guerrillas Stay in Touch with Newsletters .................................119 Guerrillas Use Word-of-Mouth Marketing ...................................120 Guerrillas Go Viral ..................................................121 Guerrillas Use Tell-A-Friend Programs ...................................121 Guerrillas Generate Online Publicity .....................................122 Guerrillas Set Up E-Mail Signatures .....................................123 Guerrilla Fieldwork .......................................................124 CHAPTER 7 Guerrilla Automation: Online Systems for Effortless Follow-Up ..........125 Processing Online Payments ................................................127 Merchant Accounts ...................................................127 PayPal and Other Third-Party Processors .................................129 One-Stop Shopping Carts .............................................129 Sequential Autoresponders: Guerrillas Automated Workforce ...................131 Using Autoresponders to Create Sublists and Scratch Your Niches! .............134 Offline Automation for Easy Follow-Up ......................................134 Tracking and Measuring ...................................................135 What Does the Future Look Like for Automation Technology? ..................137 Guerrilla Fieldwork .......................................................137 CHAPTER 8 Guerrilla Multimedia: Using Audio and Video for Maximum Impact ........................139 Guerrilla Audios ..........................................................140 Audio Equipment and Software Supply List ...............................142 Guerrilla Videos ..........................................................143 Ten Best Guerrilla Online Video Strategies ................................144 Video Equipment and Software Supply List ................................146 Telephone and Web-Based Seminars and Conferences .........................147 Guerrilla Fieldwork .......................................................151 CHAPTER 9 Guerrilla Internet Weapons ......................................153 Choosing Your Marketing Weapons .........................................155 Guerrilla Fieldwork .......................................................169 CONTENTS CHAPTER 10 The Web 2.0 Guerrilla ...........................................171 Web 2.0 Simplified ........................................................173 The Web 2.0 Culture and Mindset Shift ......................................174 Demystifying Web 2.0 Technology, Tools, and Strategies ........................178 Blogosphere .........................................................178 Bookmarking, Social Bookmarking ......................................178 Social Media ........................................................178 Social/Business Networking Websites ....................................178 Bookmarklets .......................................................179 Content Management System (CMS) ....................................179 Long Tail Strategy ...................................................179 Mashups ...........................................................180 Membership Sites ....................................................180 Open Source ........................................................181 Syndication Feeds: RSS and ATOM ......................................181 Tags ..............................................................181 User-Generated Content (UGC) ........................................182 Widgets ............................................................182 Wikis ..............................................................182 How Guerrillas Use The Best-of-the-Best Web 2.0 Websites ....................183 Social Video Websites: YouTube .........................................183 Picture Sharing Websites: Flickr.com and Facebook.com ......................183 Social Networking Websites: MySpace.com and Squidoo.com ..................184 Social Bookmarking Websites: Del.icio.us and Technorati.com .................184 Community-Based User Generated Websites ...............................184 Guerrilla Fieldwork .......................................................186 CHAPTER II Guerrilla Internet Marketing in Action: Four Innovative Campaigns ......................................187 Russell Branson ..........................................................188 Creating Large Streams of Income with Your Dream Team ...................188 Creating The Dream Team .............................................189 Leveraging My Contacts ...............................................190 Multiple Income Streams ..............................................190 GUERRILLA MARKETING ON THE INTERNET RickRaddatz .............................................................193 The Creation and Launch of Audio Generator .............................193 Guerrilla Planning ....................................................193 Instant Audio: Breaking the Silence on the Web ............................196 The Teleseminar Affiliate and Customer Dance ............................197 Bo Bennett ...............................................................199 Guerrilla Web 2.0 Membership Sites .....................................199 Guerrillas Stay on Top of the Latest Trends ................................199 Trend or Fad? .......................................................200 Never Fear Technology ................................................200 Following the Leader Is for Kids, Not for Guerrillas .........................201 Viral Marketing: Get Them Talkin ......................................201 Mitch Meyerson ..........................................................203 Creating the Guerrilla Marketing Coach Certification Program ................203 Guerrillas Take Action ................................................204 Approaching a Fusion Marketing Partner ..................................204 Growing the Brand ...................................................206 CHAPTER 12 Guerrilla Momentum and People Power ...........................207 Commitment .............................................................209 Fusion Marketing .........................................................210 Joint Venture Partnerships .............................................211 Strategic Alliances ....................................................212 Outsourcing: Building a Virtual Team the Smart Way ..........................216 Putting Together Your Virtual Team .........................................219 Guerrilla Fieldwork .......................................................222 Wrapping Up .............................................................222 Glossary .....................................................223 About the Authors .............................................229 Index ........................................................231
adam_txt	CONTENTS CHAPTER 1 The Intentei: The Most Powerful Guerrilla Marketing Tool Ever Created .1 Guerrilla Marketing Principles at a Glance .5 Guerrilla Investment: Time, Energy, Imagination, and Knowledge .6 Guerrilla Intentionality: Marketing Includes Every Contact with the Public .7 Guerrilla Commitment: Building Successful Businesses One Step at a Time .8 Guerrilla Partnerships: Working Together to Make Things Happen .9 Guerrilla Psychology: Tapping into Their Target Audiences' Minds .10 Guerrilla Assortments .10 Guerrilla Measurement .11 Guerrilla Action .11 Guerrilla Fieldwork .15 GUERRILLA MARKETING ON THE INTERNET CHAPTER 2 The 12 Biggest Internet Marketing Mistakes—And How to Avoid Them -----17 Mistake 1: Putting Up a Website With No Planning .19 Mistake 2: Failing to Research Competitors and the Marketplace .21 Mistake 3: Developing Poorly Designed Websites that are Difficult to Navigate .22 Mistake 4: Failing to Write Effective Direct Response Copy .23 Mistake 5: Failing to Build Permission-Based E-mail Marketing Lists .24 Mistake 6: No Traffic Generation Strategy .24 Mistake 7: Not Using Web 2.0 Social Media and Technology .25 Mistake 8: Not Using Online and Offline Marketing Combinations .26 Mistake 9: Failing to Track Marketing Campaigns .26 Mistake 10: Neglecting to Build Virtual Teams and Partnerships .27 Mistake 11: Failing to Follow Up with Prospects and Customers .28 Mistake 12: Failing to Ensure that Computer Equipment is up to the Task .29 Hardware .30 Software .30 Security .30 Disaster Recovery .30 Maintenance .31 Mobility .31 Guerrilla Fieldwork .31 CHAPTER 3 Guerrilla Websites: High Impact at a Low Cost .33 Site Design Strategy .34 Immediate Online Sales .35 Lead Generation for Future Online Sales .36 Lead Generation for Future Offline Sales .36 Hybrid .36 Types of Websites .36 Squeeze Page .36 Sales Page/Letter .38 Blogs .38 Continuity Websites (Membership/Subscription) .42 Informational or Brochure Websites .42 CONTENTS Choosing Your Domain Name and Hosting Company .42 Selecting Your Domain Name .42 Selecting Your Hosting Company .45 Developing Your Website .46 Structure First .46 Organizing Content for Multiple Page Websites .46 Navigation and Usability Guidelines .48 Use Clear, Simple, Logical Words and Phrases for Labeling Menus .48 Categorize your Content Logically .48 Make Speed a Priority .48 Adjust your Browser Settings .49 Use No-Surprise Navigation Devices .49 Outsourcing Your Web Development .50 Check Out Lots of Websites .51 Survey Current and Past Customers .51 Finalize Your Requirements .51 Determine How Your Website Will Be Maintained .51 Professional Website Design on a Guerrilla Budget .52 Use Easy-to-Read Typefaces and Formatting .53 Use Color Carefully .54 Place Key Content Above the Fold .54 When It Comes to Design, Less Is More .55 Use Artwork and Graphics To Your Best Advantage .55 Guerrilla Fieldwork .60 CHAPTER 4 Direct Response Marketing: Turning Visitors into Customers .61 What Do Consumers Really Buy? .63 Direct Response Communication .64 How to Turn Website Visitors into Customers — Guerrilla Style .64 Talk Naturally .64 Grab Hold of Their Hearts and Don't Let Go .65 Personalize .65 Provide Just Enough Information to Help Them Make a Decision .65 Don't Mumble .65 Paint a Picture .65 GUERRILLA MARKETING ON THE INTERNET Sales Page Outline . 6o Identify Your Visitors' Most Urgent Problem .66 Create an Attention-Grabbing Headline (and Subheadings) .66 State Their Problem .67 Offer the Solution .68 Resolve Their Concerns .68 Use Bullets That Resonate .68 Offer Something Irresistible .69 Justify the Cost and Build Value .69 Reverse The Risk .69 Call 'Em to Action .70 Remind, Repeat, Recap, and Reassure .71 Guerrilla Simplicity: The Squeeze Page .72 Tactics for Increasing Conversions .72 Opt-In Conversions .73 Sales Conversions .74 Models for Moving from Opt-Ins to Sales .75 What Will You Measure? .77 The Ultimate Guerrilla Web Measurement Tool .78 Guerrilla Fieldwork .79 CHAPTER В Guerrilla Communications: E-Mail, Podcasts, and Feeds .81 Promotional E-Mails .83 Getting Your E-Mails Opened .84 Subject Lines .84 Getting Your E-Mails Read .86 Getting Your Readers to Take Action .88 Advanced Techniques for Making Your E-Mails Memorable .89 Moving From Text to Video E-Mails .89 Audio Postcards .90 Really Simple Syndication (RSS) Feeds .91 Ways to Use RSS Feeds .92 Gathering RSS Feeds .93 Adding RSS Feeds to Your Website .93 Podcasting .94 CONTENTS What are Podcasts? .94 Why Guerrillas Use Podcasts .95 Equipment You'll Need to Publish Your Own Podcast .95 Steps for Creating Podcasts .97 More Tips for Effective Podcasting .97 Nanocasts .98 The New Language of Mobile Devices .98 Guerrilla Fieldwork .101 CHAPTER В Guerrilla Traffic: Driving Visitors to Your Website .103 Search Engine Traffic: Where It All Begins .104 Search Engine Optimization: A Primer .105 Powerful Keywords and Phrases: The Heart of Search Engine Optimization .106 Guerrillas Make Their Sites Easy to View and Use .108 Guerrillas Link with Others .109 Inbound Links .109 Outbound and Reciprocal Links .109 Guerrillas Add Relevant Content .110 Guerrillas Participate .112 Find Out Where They Gather .112 Become Part of the Community .112 Position Yourself as an Industry Expert .113 Guerrillas Partner Using Affiliate Programs .113 How Are Affiliate Programs Managed? .114 Choosing Affiliate Programs .115 Make a List and Check It Twice .115 Research and Click .116 Assess, Compare and Sign-Up .116 Building An Affiliate Program .117 1. Take a Page Out of Your Own Book .117 2. Take Care of First Things First .117 3. Affix, Invite, Promote .118 4. Continue to Deliver — Even After the Sale .118 Guerrillas Publish .118 GUERRILLA MARKETING ON THE INTERNET Guerrillas Write Articles . H8 Guerrillas Stay in Touch with Newsletters .119 Guerrillas Use Word-of-Mouth Marketing .120 Guerrillas Go Viral .121 Guerrillas Use Tell-A-Friend Programs .121 Guerrillas Generate Online Publicity .122 Guerrillas Set Up E-Mail Signatures .123 Guerrilla Fieldwork .124 CHAPTER 7 Guerrilla Automation: Online Systems for Effortless Follow-Up .125 Processing Online Payments .127 Merchant Accounts .127 PayPal and Other Third-Party Processors .129 One-Stop Shopping Carts .129 Sequential Autoresponders: Guerrillas'Automated Workforce .131 Using Autoresponders to Create Sublists and "Scratch Your Niches!" .134 Offline Automation for Easy Follow-Up .134 Tracking and Measuring .135 What Does the Future Look Like for Automation Technology? .137 Guerrilla Fieldwork .137 CHAPTER 8 Guerrilla Multimedia: Using Audio and Video for Maximum Impact .139 Guerrilla Audios .140 Audio Equipment and Software Supply List .142 Guerrilla Videos .143 Ten Best Guerrilla Online Video Strategies .144 Video Equipment and Software Supply List .146 Telephone and Web-Based Seminars and Conferences .147 Guerrilla Fieldwork .151 CHAPTER 9 Guerrilla Internet Weapons .153 Choosing Your Marketing Weapons .155 Guerrilla Fieldwork .169 CONTENTS CHAPTER 10 The Web 2.0 Guerrilla .171 Web 2.0 Simplified .173 The Web 2.0 Culture and Mindset Shift .174 Demystifying Web 2.0 Technology, Tools, and Strategies .178 Blogosphere .178 Bookmarking, Social Bookmarking .178 Social Media .178 Social/Business Networking Websites .178 Bookmarklets .179 Content Management System (CMS) .179 Long Tail Strategy .179 Mashups .180 Membership Sites .180 Open Source .181 Syndication Feeds: RSS and ATOM .181 Tags .181 User-Generated Content (UGC) .182 Widgets .182 Wikis .182 How Guerrillas Use The Best-of-the-Best Web 2.0 Websites .183 Social Video Websites: YouTube .183 Picture Sharing Websites: Flickr.com and Facebook.com .183 Social Networking Websites: MySpace.com and Squidoo.com .184 Social Bookmarking Websites: Del.icio.us and Technorati.com .184 Community-Based User Generated Websites .184 Guerrilla Fieldwork .186 CHAPTER II Guerrilla Internet Marketing in Action: Four Innovative Campaigns .187 Russell Branson .188 Creating Large Streams of Income with Your Dream Team .188 Creating The Dream Team .189 Leveraging My Contacts .190 Multiple Income Streams .190 GUERRILLA MARKETING ON THE INTERNET RickRaddatz .193 The Creation and Launch of Audio Generator .193 Guerrilla Planning .193 Instant Audio: Breaking the Silence on the Web .196 The Teleseminar Affiliate and Customer Dance .197 Bo Bennett .199 Guerrilla Web 2.0 Membership Sites .199 Guerrillas Stay on Top of the Latest Trends .199 Trend or Fad? .200 Never Fear Technology .200 Following the Leader Is for Kids, Not for Guerrillas .201 Viral Marketing: Get Them Talkin' .201 Mitch Meyerson .203 Creating the Guerrilla Marketing Coach Certification Program .203 Guerrillas Take Action .204 Approaching a Fusion Marketing Partner .204 Growing the Brand .206 CHAPTER 12 Guerrilla Momentum and People Power .207 Commitment .209 Fusion Marketing .210 Joint Venture Partnerships .211 Strategic Alliances .212 Outsourcing: Building a Virtual Team the Smart Way .216 Putting Together Your Virtual Team .219 Guerrilla Fieldwork .222 Wrapping Up .222 Glossary .223 About the Authors .229 Index .231
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author	Levinson, Jay Conrad 1933-2013 Meyerson, Mitch Scarborough, Mary Eule
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id	DE-604.BV035069761
illustrated	Not Illustrated
index_date	2024-07-02T22:03:45Z
indexdate	2024-07-09T21:21:30Z
institution	BVB
isbn	9781599181943 1599181940
language	English
lccn	2008015789
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016738158
oclc_num	223370045
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owner	DE-703
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physical	X, 236 S.
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publisher	Entrepreneur Press
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spelling	Levinson, Jay Conrad 1933-2013 Verfasser (DE-588)12248200X aut Guerrilla marketing on the internet the definitive guide from the Father of Guerrilla Marketing Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough [Irvine, CA] Entrepreneur Press 2008 X, 236 S. txt rdacontent n rdamedia nc rdacarrier Internet marketing Internet advertising Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Electronic Commerce (DE-588)4592128-3 s DE-604 Meyerson, Mitch Verfasser aut Scarborough, Mary Eule Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016738158&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Levinson, Jay Conrad 1933-2013 Meyerson, Mitch Scarborough, Mary Eule Guerrilla marketing on the internet the definitive guide from the Father of Guerrilla Marketing Internet marketing Internet advertising Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd
subject_GND	(DE-588)4592128-3 (DE-588)7706419-7
title	Guerrilla marketing on the internet the definitive guide from the Father of Guerrilla Marketing
title_auth	Guerrilla marketing on the internet the definitive guide from the Father of Guerrilla Marketing
title_exact_search	Guerrilla marketing on the internet the definitive guide from the Father of Guerrilla Marketing
title_exact_search_txtP	Guerrilla marketing on the internet the definitive guide from the Father of Guerrilla Marketing
title_full	Guerrilla marketing on the internet the definitive guide from the Father of Guerrilla Marketing Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough
title_fullStr	Guerrilla marketing on the internet the definitive guide from the Father of Guerrilla Marketing Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough
title_full_unstemmed	Guerrilla marketing on the internet the definitive guide from the Father of Guerrilla Marketing Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough
title_short	Guerrilla marketing on the internet
title_sort	guerrilla marketing on the internet the definitive guide from the father of guerrilla marketing
title_sub	the definitive guide from the Father of Guerrilla Marketing
topic	Internet marketing Internet advertising Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd
topic_facet	Internet marketing Internet advertising Electronic Commerce Online-Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016738158&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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