Enterprise guide to gaining business value from mobile technologies:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2004
|
| Series: | Wiley computer publishing
|
| Subjects: | |
| Online Access: | Table of contents Contributor biographical information http://www.loc.gov/catdir/description/wiley041/2004274416.html Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIX, 316 S. Ill., graph. Darst. 24 cm |
| ISBN: | 0471237620 |
Staff View
MARC
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| 245 | 1 | 0 | |a Enterprise guide to gaining business value from mobile technologies |c Adam Kornak ; Jorn Teutloff ; Michael Welin-Berger |
| 246 | 1 | 3 | |a Gaining business value from mobile technologies |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2004 | |
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| 650 | 4 | |a aMobile communication systems | |
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| 700 | 1 | |a Welin-Berger, Michael |e Verfasser |4 aut | |
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| adam_text | Contents
Acknowledgments xiii
About the Authors xv
Foreword xvii
Part 1 Introduction to Mobile and Wireless Technologies 1
Chapter 1 Wireless and Mobility Defined 3
Introduction 3
What Is Mobility? 4
What Are Wireless Applications? 6
Real-Time Quoting Engines 7
Location-Based Services 7
Wireless Portal/Commerce 7
Sales Force Automation (SFA) 8
Global Positioning Systems (GPS) 8
Telematics 8
Attributes of Mobility and Wireless Services 12
Always On 13
Remote Access 13
Localization 15
Ubiquity 15
Personalization 15
Proactive Push 16
Summary 17
Chapter 2 The Driving Forces of Mobile s Growth 19
Introduction 19
Consumer Drivers 21
The Quest for Convenient Communication 22
Right Here, Right Now—Consumer Expectations 25
vi Contents The Device as a Personality Extension 26
Fun and Games 27
A New Channel for Existing Entertainment 29
New Types of Entertainment 30
Business Drivers 31
Cost Efficiencies 32
Wirelessly Enabled Employees 34
Reduced Traveling 34
Revenue Growth 41
Wireless as a Revenue Driver: m-Commerce 41
Process Improvement Opportunities 43
Enabling Technologies 44
Wireless Industry Trends 47
Summary 48
Chapter 3 Mobile Devices Showcase 49
Introduction 49
Merging Computers and Phones 50
Laptop Computers 51
Personal Digital Assistants (PDAs) 52
Palm Family (Palm OS) 53
Pocket PCs (Windows CE) 54
Two-Way Pagers 55
Cellular Phones 56
Smartphones 56
Imode Phones 57
Phones Using Java 58
Handheld Gaming Platforms 59
Future Devices 59
Summary 60
Chapter 4 Wireless Networks Overview 61
Introduction 61
The Generations of Wireless 62
First Generation: Analog 62
Second Generation: CDMA, TDMA, and GSM 63
CDMA 64
TDMA 65
GSM 66
2.5 Generation: GPRS, EDGE, and CDMA 2000 67
Third Generation: wCDMA, UMTS, and iMode 69
Fourth Generation Wireless—What s Next? 69
WLANs and PANs 70
IEEE 802.11 70
Bluetooth 71
Infrared 73
Radio Frequency Identification 73
Contents vi
Satellite and Fixed Wireless 74
Securing a Wireless Network 75
Wireless Equivalent Privacy 76
Summary 76
Part 2 Opportunity Identification and Case Studies 77
Chapter 5 The Value Web Framework 79
Introduction 79
Defining the Value Web Framework 79
What Is a Value Web? 80
The Web s Anatomy 82
Why Use the Framework? 85
Constructing a Value Web 88
Step #1: Defining the Solution and Competitive Space 89
Step #2: Identifying and Evaluating Market Segments 90
Step #3: Mapping Customer Needs and Value Web
Constituents Along the Customer Experience Life Cycle 91
Identify 93
Research 93
Purchase 94
Receive 94
Support 95
Evaluate 95
Step #4: Defining Value Transactions 95
Leveraging the Value Web 97
Step #1: Analyzing Value and Sustainability to Define
Relative Power 97
Creating a Value Index 97
Assessing the Sustainability Index 102
Putting It All Together—The Power Grid 103
Step #2: Defining Strategic Focus Based on Power Shifts 104
Step #3: Developing Strategic Initiatives
and Quantifying Impacts 106
Summary 108
Chapter 6 The Wireless Value Web 109
Introduction 109
The Wireless Value Web s Origin 110
Today s Wireless Value Web 110
Taxonomy 111
Industry Segments 115
Customers/End-Users 116
User Devices 120
Content 123
Connectivity 128
Technology Enablers 131
Environmental Enablers 136
Summary 139
viii Contents Chapter 7 The Three Functional Domains 141
Introduction 141
Communication 142
Consumer Applications 143
Enterprise Processes 144
Information 145
Consumer Applications 145
Enterprise Processes 146
Information Available to Your Customers 146
Information Available to Your Employees 147
Commerce 147
Consumer Applications 148
Enterprise Processes 149
Enhanced Processes with Your Customers 149
Enhanced Processes with Your Employees 149
Summary 150
Chapter 8 Communication 151
Consumer Applications 151
Voice, E-mail, Paging, SMS/EMS, and Video 151
Voice 152
E-mail and Unified Messaging 153
Pagers and BlackBerrys 154
SMS/EMS/MMS 155
Video 155
Office Applications and Internet/Intranet Access 155
Office Applications 156
Internet/Intranet Access 156
Enterprise Processes 157
Voice, E-mail, Paging, SMS/EMS, Video 157
Filtering 158
Office Applications and Internet/Intranet Access 159
Summary 160
Chapter 9 Information 161
Consumer Applications 161
Sports, News, Weather, Maps, and Traffic 162
Sports 162
News 163
Weather 163
Maps 164
Traffic 164
Entertainment: E-books, Music, Gambling,
and Multiplayer Games 165
E-Books 165
Music 166
Gambling 167
Contents
Multiplayer Games 168
Education 168
Emergency and Disaster Services 169
Enterprise Processes 170
News 170
Weather, Maps, and Traffic 170
Management Dashboard 171
Summary 173
Chapter 10 Commerce 175
Applications in Different Sectors 175
Communication with Your Clients 175
Advertising 176
Financial Services 178
Description of the Customer Value Proposition 178
Expected Technology Evolution 179
Phone-Based Applications Using SIM Cards 179
Browser-Based Applications for PDAs 180
Manufacturing 180
Telecom Sector 182
Media Sector 183
Retail Sector 184
Healthcare and Life Sciences Sectors 185
Energy and Utilities Organizations 186
Commerce and Enterprise Processes 187
Calculating Value Generated from Mobile Functionalities 190
Quantitative Benefits 191
Qualitative Benefits 191
Presenting the Benefits of Mobile Technologies 192
Field Service 193
Sales Force Automation 195
Telemetry: Remote Monitoring 199
Transportation 200
Dispatching and Routing 201
Summary 202
Chapter 11 Microsoft and CGE Y Case Studies 203
Introduction 203
Wireless Field Service Automation 204
The Solution 205
The Process 206
Identify Work 207
Plan Work 207
Perform Work 208
Report Work 208
Follow up on Work and Create Invoice 209
x Contents What s the Business Value? 209
Quantitative Benefits 210
Qualitative Benefits 211
Wireless Commodity Exchange 212
Conceptual Business Scenario 214
Defining the Solution 216
Wireless Sales Force Automation 221
Conceptual Business Scenario 222
Defining the Solution 226
Mobile Management Information Dashboard 229
Conceptual Business Scenario 231
Defining the Solution 234
Mobile Financial Services Application 236
The Situation 237
The Solution 238
The Benefits 240
Streamlined Data Capture and Reporting 241
More Meaningful Business Intelligence 241
Improved Customer Service 241
Reduced Frequency of Errors 241
Robust, Easy-to-Use Development Platform 242
The Far-Reaching Possibilities 242
Summary 242
Part 3 Strategy Formulation and Implementation
Methodology 243
Chapter 12 Developing a Mobile/Wireless Solution 245
Introduction 245
Following a Structured Approach 246
Phase I: Mobile/Wireless Strategy Formulation 248
Stage 1: Developing a Vision 248
Formulation 249
Ownership 250
Communication 251
Stage 2: Setting the Direction 252
Internal Assessment 254
External Assessment 256
Value Web Analysis 258
Stage 3: Creating an Initiative Portfolio 259
Functionality Definition 259
Technology/Architectural Requirements 260
Cost-Benefit Analysis 260
Organizational Impact 260
High-Level Deployment Roadmap 261
Implementation Workplan 262
Alliance Approach 262
Contents
Marketing Approach 264
Risk Mitigation 264
Creating the Proof of Concept 264
Functionality Refinement 266
User Experience Confirmation 266
Cost-Benefit Validation 267
Phase II: Strategy Implementation 267
Phase III: Strategy Monitoring 268
Summary 268
Chapter 13 Methodology for Building the Solution 271
Adaptive Technology Architecture
Definition (ATAD) 272
The Purpose of Architecture 276
Aspect Areas 277
Specialized Views 279
Levels of Contemplation 279
Logical Scenarios 284
Physical Scenarios 285
Migration Strategy 286
Security Strategy 286
Governance Strategy 287
Software Best Practices 288
Putting It All Together 289
Appendix A Industry Associations 291
Appendix B Useful URLs 295
Appendix C Glossary 301
Index 307
|
| adam_txt |
Contents
Acknowledgments xiii
About the Authors xv
Foreword xvii
Part 1 Introduction to Mobile and Wireless Technologies 1
Chapter 1 Wireless and Mobility Defined 3
Introduction 3
What Is Mobility? 4
What Are Wireless Applications? 6
Real-Time Quoting Engines 7
Location-Based Services 7
Wireless Portal/Commerce 7
Sales Force Automation (SFA) 8
Global Positioning Systems (GPS) 8
Telematics 8
Attributes of Mobility and Wireless Services 12
Always On 13
Remote Access 13
Localization 15
Ubiquity 15
Personalization 15
Proactive Push 16
Summary 17
Chapter 2 The Driving Forces of Mobile's Growth 19
Introduction 19
Consumer Drivers 21
The Quest for Convenient Communication 22
Right Here, Right Now—Consumer Expectations 25
vi Contents The Device as a Personality Extension 26
Fun and Games 27
A New Channel for Existing Entertainment 29
New Types of Entertainment 30
Business Drivers 31
Cost Efficiencies 32
Wirelessly Enabled Employees 34
Reduced Traveling 34
Revenue Growth 41
Wireless as a Revenue Driver: m-Commerce 41
Process Improvement Opportunities 43
Enabling Technologies 44
Wireless Industry Trends 47
Summary 48
Chapter 3 Mobile Devices Showcase 49
Introduction 49
Merging Computers and Phones 50
Laptop Computers 51
Personal Digital Assistants (PDAs) 52
Palm Family (Palm OS) 53
Pocket PCs (Windows CE) 54
Two-Way Pagers 55
Cellular Phones 56
Smartphones 56
Imode Phones 57
Phones Using Java 58
Handheld Gaming Platforms 59
Future Devices 59
Summary 60
Chapter 4 Wireless Networks Overview 61
Introduction 61
The Generations of Wireless 62
First Generation: Analog 62
Second Generation: CDMA, TDMA, and GSM 63
CDMA 64
TDMA 65
GSM 66
2.5 Generation: GPRS, EDGE, and CDMA 2000 67
Third Generation: wCDMA, UMTS, and iMode 69
Fourth Generation Wireless—What's Next? 69
WLANs and PANs 70
IEEE 802.11 70
Bluetooth 71
Infrared 73
Radio Frequency Identification 73
Contents vi
Satellite and Fixed Wireless 74
Securing a Wireless Network 75
Wireless Equivalent Privacy 76
Summary 76
Part 2 Opportunity Identification and Case Studies 77
Chapter 5 The Value Web Framework 79
Introduction 79
Defining the Value Web Framework 79
What Is a Value Web? 80
The Web's Anatomy 82
Why Use the Framework? 85
Constructing a Value Web 88
Step #1: Defining the Solution and Competitive Space 89
Step #2: Identifying and Evaluating Market Segments 90
Step #3: Mapping Customer Needs and Value Web
Constituents Along the Customer Experience Life Cycle 91
Identify 93
Research 93
Purchase 94
Receive 94
Support 95
Evaluate 95
Step #4: Defining Value Transactions 95
Leveraging the Value Web 97
Step #1: Analyzing Value and Sustainability to Define
Relative Power 97
Creating a Value Index 97
Assessing the Sustainability Index 102
Putting It All Together—The Power Grid 103
Step #2: Defining Strategic Focus Based on Power Shifts 104
Step #3: Developing Strategic Initiatives
and Quantifying Impacts 106
Summary 108
Chapter 6 The Wireless Value Web 109
Introduction 109
The Wireless Value Web's Origin 110
Today's Wireless Value Web 110
Taxonomy 111
Industry Segments 115
Customers/End-Users 116
User Devices 120
Content 123
Connectivity 128
Technology Enablers 131
Environmental Enablers 136
Summary 139
viii Contents Chapter 7 The Three Functional Domains 141
Introduction 141
Communication 142
Consumer Applications 143
Enterprise Processes 144
Information 145
Consumer Applications 145
Enterprise Processes 146
Information Available to Your Customers 146
Information Available to Your Employees 147
Commerce 147
Consumer Applications 148
Enterprise Processes 149
Enhanced Processes with Your Customers 149
Enhanced Processes with Your Employees 149
Summary 150
Chapter 8 Communication 151
Consumer Applications 151
Voice, E-mail, Paging, SMS/EMS, and Video 151
Voice 152
E-mail and Unified Messaging 153
Pagers and BlackBerrys 154
SMS/EMS/MMS 155
Video 155
Office Applications and Internet/Intranet Access 155
Office Applications 156
Internet/Intranet Access 156
Enterprise Processes 157
Voice, E-mail, Paging, SMS/EMS, Video 157
Filtering 158
Office Applications and Internet/Intranet Access 159
Summary 160
Chapter 9 Information 161
Consumer Applications 161
Sports, News, Weather, Maps, and Traffic 162
Sports 162
News 163
Weather 163
Maps 164
Traffic 164
Entertainment: E-books, Music, Gambling,
and Multiplayer Games 165
E-Books 165
Music 166
Gambling 167
Contents
Multiplayer Games 168
Education 168
Emergency and Disaster Services 169
Enterprise Processes 170
News 170
Weather, Maps, and Traffic 170
Management Dashboard 171
Summary 173
Chapter 10 Commerce 175
Applications in Different Sectors 175
Communication with Your Clients 175
Advertising 176
Financial Services 178
Description of the Customer Value Proposition 178
Expected Technology Evolution 179
Phone-Based Applications Using SIM Cards 179
Browser-Based Applications for PDAs 180
Manufacturing 180
Telecom Sector 182
Media Sector 183
Retail Sector 184
Healthcare and Life Sciences Sectors 185
Energy and Utilities Organizations 186
Commerce and Enterprise Processes 187
Calculating Value Generated from Mobile Functionalities 190
Quantitative Benefits 191
Qualitative Benefits 191
Presenting the Benefits of Mobile Technologies 192
Field Service 193
Sales Force Automation 195
Telemetry: Remote Monitoring 199
Transportation 200
Dispatching and Routing 201
Summary 202
Chapter 11 Microsoft and CGE Y Case Studies 203
Introduction 203
Wireless Field Service Automation 204
The Solution 205
The Process 206
Identify Work 207
Plan Work 207
Perform Work 208
Report Work 208
Follow up on Work and Create Invoice 209
x Contents What's the Business Value? 209
Quantitative Benefits 210
Qualitative Benefits 211
Wireless Commodity Exchange 212
Conceptual Business Scenario 214
Defining the Solution 216
Wireless Sales Force Automation 221
Conceptual Business Scenario 222
Defining the Solution 226
Mobile Management Information Dashboard 229
Conceptual Business Scenario 231
Defining the Solution 234
Mobile Financial Services Application 236
The Situation 237
The Solution 238
The Benefits 240
Streamlined Data Capture and Reporting 241
More Meaningful Business Intelligence 241
Improved Customer Service 241
Reduced Frequency of Errors 241
Robust, Easy-to-Use Development Platform 242
The Far-Reaching Possibilities 242
Summary 242
Part 3 Strategy Formulation and Implementation
Methodology 243
Chapter 12 Developing a Mobile/Wireless Solution 245
Introduction 245
Following a Structured Approach 246
Phase I: Mobile/Wireless Strategy Formulation 248
Stage 1: Developing a Vision 248
Formulation 249
Ownership 250
Communication 251
Stage 2: Setting the Direction 252
Internal Assessment 254
External Assessment 256
Value Web Analysis 258
Stage 3: Creating an Initiative Portfolio 259
Functionality Definition 259
Technology/Architectural Requirements 260
Cost-Benefit Analysis 260
Organizational Impact 260
High-Level Deployment Roadmap 261
Implementation Workplan 262
Alliance Approach 262
Contents
Marketing Approach 264
Risk Mitigation 264
Creating the Proof of Concept 264
Functionality Refinement 266
User Experience Confirmation 266
Cost-Benefit Validation 267
Phase II: Strategy Implementation 267
Phase III: Strategy Monitoring 268
Summary 268
Chapter 13 Methodology for Building the Solution 271
Adaptive Technology Architecture
Definition (ATAD) 272
The Purpose of Architecture 276
Aspect Areas 277
Specialized Views 279
Levels of Contemplation 279
Logical Scenarios 284
Physical Scenarios 285
Migration Strategy 286
Security Strategy 286
Governance Strategy 287
Software Best Practices 288
Putting It All Together 289
Appendix A Industry Associations 291
Appendix B Useful URLs 295
Appendix C Glossary 301
Index 307 |
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| id | DE-604.BV035058989 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:59:48Z |
| indexdate | 2024-07-09T21:21:16Z |
| institution | BVB |
| isbn | 0471237620 |
| language | English |
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| record_format | marc |
| series2 | Wiley computer publishing |
| spelling | Kornak, Adam Verfasser aut Enterprise guide to gaining business value from mobile technologies Adam Kornak ; Jorn Teutloff ; Michael Welin-Berger Gaining business value from mobile technologies Hoboken, NJ Wiley 2004 XIX, 316 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Wiley computer publishing Includes bibliographical references and index aMobile commerce aMobile communication systems aWireless communication systems Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 s DE-604 Teutloff, Jorn Verfasser aut Welin-Berger, Michael Verfasser aut http://www.loc.gov/catdir/toc/wiley041/2004274416.html Table of contents http://www.loc.gov/catdir/bios/wiley047/2004274416.html Contributor biographical information http://www.loc.gov/catdir/description/wiley041/2004274416.html HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016727522&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kornak, Adam Teutloff, Jorn Welin-Berger, Michael Enterprise guide to gaining business value from mobile technologies aMobile commerce aMobile communication systems aWireless communication systems Mobile Telekommunikation (DE-588)4341131-9 gnd |
| subject_GND | (DE-588)4341131-9 |
| title | Enterprise guide to gaining business value from mobile technologies |
| title_alt | Gaining business value from mobile technologies |
| title_auth | Enterprise guide to gaining business value from mobile technologies |
| title_exact_search | Enterprise guide to gaining business value from mobile technologies |
| title_exact_search_txtP | Enterprise guide to gaining business value from mobile technologies |
| title_full | Enterprise guide to gaining business value from mobile technologies Adam Kornak ; Jorn Teutloff ; Michael Welin-Berger |
| title_fullStr | Enterprise guide to gaining business value from mobile technologies Adam Kornak ; Jorn Teutloff ; Michael Welin-Berger |
| title_full_unstemmed | Enterprise guide to gaining business value from mobile technologies Adam Kornak ; Jorn Teutloff ; Michael Welin-Berger |
| title_short | Enterprise guide to gaining business value from mobile technologies |
| title_sort | enterprise guide to gaining business value from mobile technologies |
| topic | aMobile commerce aMobile communication systems aWireless communication systems Mobile Telekommunikation (DE-588)4341131-9 gnd |
| topic_facet | aMobile commerce aMobile communication systems aWireless communication systems Mobile Telekommunikation |
| url | http://www.loc.gov/catdir/toc/wiley041/2004274416.html http://www.loc.gov/catdir/bios/wiley047/2004274416.html http://www.loc.gov/catdir/description/wiley041/2004274416.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016727522&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kornakadam enterpriseguidetogainingbusinessvaluefrommobiletechnologies AT teutloffjorn enterpriseguidetogainingbusinessvaluefrommobiletechnologies AT welinbergermichael enterpriseguidetogainingbusinessvaluefrommobiletechnologies AT kornakadam gainingbusinessvaluefrommobiletechnologies AT teutloffjorn gainingbusinessvaluefrommobiletechnologies AT welinbergermichael gainingbusinessvaluefrommobiletechnologies |