Dissipative advertising signals quality even without repeat purchases:
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Bibliographic Details
Main Author: Linnemer, Laurent (Author)
Format: Book
Language:English
Published: Munich CESifo 2008
Series:CESifo working papers 2310 : Category 9, Industrial organisation
Subjects:
Online Access:Volltext
Item Description:Literaturverz. S. 13 - 15. - Auch im Internet unter den Adressen http://SSRN.com/abstract=1138145, www.RePEc.org und www.CESifo-group.org/wp verfügbar
Physical Description:19 S. graph. Darst. 21 cm

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