Brands and brand management: 3 Corporate brands and corporate reputation
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2009
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Critical perspectives on business and management
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XI, 361 S. Ill., graph. Darst. |
| ISBN: | 9780415433273 0415433274 |
Internformat
MARC
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| 245 | 1 | 0 | |a Brands and brand management |n 3 |p Corporate brands and corporate reputation |c ed. by Richard Elliott |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2009 | |
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Datensatz im Suchindex
| _version_ | 1804138001512529920 |
|---|---|
| adam_text | CONTENTS
Acknowledgements
ix
Introduction
1
51
Are the strategic stars aligned for your corporate brand?
5
MARY JO HATCH AND
MAJKEN
SCHULTZ
52
Would a brand smell any sweeter by a corporate name?
16
LESLIE
DE CHERNATONY
53
Corporate branding in the new economy
41
SHIRLEY LEITCH AND NEIL RICHARDSON
54
Credibility, emotion or reason?
56
ONNO
MAATHUIS,
JOHN RODENBURG AND
DIRK SIKKEL
55
Bringing the corporation into corporate branding
71
MARY JO HATCH AND
MAJKEN
SCHULTZ
56
When corporate image affects product evaluations:
the moderating role of perceived risk
96
ZEYNEP
GÜRHAN-CANLI
AND RAJEEV BATRA
57
Relationship approach to marketing in service contexts:
the marketing and organizational behavior interface
117
CHRISTIAN GRONROOS
58
Branding labour-intensive services
127
LEONARD L. BERRY AND SANDRA S.
LAMPO
59
Brand-building: finding the touchpoints that count
140
SUZANNE HOGAN, ERIC ALMQUIST AND SIMON
E. GLYNN
CONTENTS
60
Harmonizing your touchpoints
150
SCOTT DAVIS AND TINA LONGORIA
61
Selling the brand inside
156
COLIN MITCHELL
62
Creating the living brand
165
NEELI BENDAPUDI AND VENKAT BENDAPUDI
63
Corporate communication orchestrated by a sustainable
corporate story
174
CEES
Β. Μ.
VAN
RIEL
64
Strategy retold: toward a narrative view of strategic discourse
200
DAVID BARRY AND MICHAEL
ELMES
65
The storytelling organization: a study of story performance in
an office-supply firm
225
DAVID M.
BOJE
66
Living the brand at Airtours Holidays: making the connection
between brand, culture and employee satisfaction
253
MICHAEL BUNGAY STANIER
67
A social identities perspective on the effects of corporate
sport sponsorship on employees
260
THOMAS M. HICKMAN,
KATHERINE
E.
LAWRENCE AND
JAMES C. WARD
68
The influence of social alliances with sports teams on
intentions to purchase corporate sponsors products
278
ROBERT MADRIGAL
69
A brand of enlightenment
298
NICHOLAS
IND
70
Brand benefits: how Cause Related Marketing impacts on
brand equity, consumer behaviour and the bottom line
315
BUSINESS IN THE COMMUNITY
71
Doing better at doing good: when, why, and how consumers
respond to corporate social initiatives
320
C. B. BHATTACHARYA AND SANKAR SEN
72
Strategic corporate social responsibility as global brand insurance
338
WILLIAM B. WERTHER
JR. AND DAVID CHANDLER
VI
CONTENTS
73
Using branding to attract talent
352
FABIAN HIERONIMUS,
KATHARINA SCHAEFER
AND
JÜRGEN SCHRÖDER
74
Building Philips employer brand from the inside out:
how to create an employer brand and instill it throughout
the employment lifecycle
356
BRENDA VAN
LEEUWEN,
JO PIETERS AND TOM CRAWFORD
VII
|
| adam_txt |
CONTENTS
Acknowledgements
ix
Introduction
1
51
Are the strategic stars aligned for your corporate brand?
5
MARY JO HATCH AND
MAJKEN
SCHULTZ
52
Would a brand smell any sweeter by a corporate name?
16
LESLIE
DE CHERNATONY
53
Corporate branding in the new economy
41
SHIRLEY LEITCH AND NEIL RICHARDSON
54
Credibility, emotion or reason?
56
ONNO
MAATHUIS,
JOHN RODENBURG AND
DIRK SIKKEL
55
Bringing the corporation into corporate branding
71
MARY JO HATCH AND
MAJKEN
SCHULTZ
56
When corporate image affects product evaluations:
the moderating role of perceived risk
96
ZEYNEP
GÜRHAN-CANLI
AND RAJEEV BATRA
57
Relationship approach to marketing in service contexts:
the marketing and organizational behavior interface
117
CHRISTIAN GRONROOS
58
Branding labour-intensive services
127
LEONARD L. BERRY AND SANDRA S.
LAMPO
59
Brand-building: finding the touchpoints that count
140
SUZANNE HOGAN, ERIC ALMQUIST AND SIMON
E. GLYNN
CONTENTS
60
Harmonizing your 'touchpoints'
150
SCOTT DAVIS AND TINA LONGORIA
61
Selling the brand inside
156
COLIN MITCHELL
62
Creating the living brand
165
NEELI BENDAPUDI AND VENKAT BENDAPUDI
63
Corporate communication orchestrated by a sustainable
corporate story
174
CEES
Β. Μ.
VAN
RIEL
64
Strategy retold: toward a narrative view of strategic discourse
200
DAVID BARRY AND MICHAEL
ELMES
65
The storytelling organization: a study of story performance in
an office-supply firm
225
DAVID M.
BOJE
66
Living the brand at Airtours Holidays: making the connection
between brand, culture and employee satisfaction
253
MICHAEL BUNGAY STANIER
67
A social identities perspective on the effects of corporate
sport sponsorship on employees
260
THOMAS M. HICKMAN,
KATHERINE
E.
LAWRENCE AND
JAMES C. WARD
68
The influence of social alliances with sports teams on
intentions to purchase corporate sponsors' products
278
ROBERT MADRIGAL
69
A brand of enlightenment
298
NICHOLAS
IND
70
Brand benefits: how Cause Related Marketing impacts on
brand equity, consumer behaviour and the bottom line
315
BUSINESS IN THE COMMUNITY
71
Doing better at doing good: when, why, and how consumers
respond to corporate social initiatives
320
C. B. BHATTACHARYA AND SANKAR SEN
72
Strategic corporate social responsibility as global brand insurance
338
WILLIAM B. WERTHER
JR. AND DAVID CHANDLER
VI
CONTENTS
73
Using branding to attract talent
352
FABIAN HIERONIMUS,
KATHARINA SCHAEFER
AND
JÜRGEN SCHRÖDER
74
Building Philips' employer brand from the inside out:
how to create an employer brand and instill it throughout
the employment lifecycle
356
BRENDA VAN
LEEUWEN,
JO PIETERS AND TOM CRAWFORD
VII |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:59:30Z |
| indexdate | 2024-07-09T21:21:15Z |
| institution | BVB |
| isbn | 9780415433273 0415433274 |
| language | English |
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| physical | XI, 361 S. Ill., graph. Darst. |
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| publisher | Routledge |
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| series2 | Critical perspectives on business and management |
| spelling | Brands and brand management 3 Corporate brands and corporate reputation ed. by Richard Elliott 1. publ. London [u.a.] Routledge 2009 XI, 361 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Critical perspectives on business and management Literaturangaben Elliott, Richard 1948- Sonstige (DE-588)14397064X oth (DE-604)BV035058175 3 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016726959&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brands and brand management |
| title | Brands and brand management |
| title_auth | Brands and brand management |
| title_exact_search | Brands and brand management |
| title_exact_search_txtP | Brands and brand management |
| title_full | Brands and brand management 3 Corporate brands and corporate reputation ed. by Richard Elliott |
| title_fullStr | Brands and brand management 3 Corporate brands and corporate reputation ed. by Richard Elliott |
| title_full_unstemmed | Brands and brand management 3 Corporate brands and corporate reputation ed. by Richard Elliott |
| title_short | Brands and brand management |
| title_sort | brands and brand management corporate brands and corporate reputation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016726959&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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