Brands and brand management:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
London [u.a.]
Routledge
|
| Series: | Critical perspectives on business and management
|
| Subjects: | |
| ISBN: | 9780415433242 041543324x |
Staff View
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Record in the Search Index
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| index_date | 2024-07-02T21:59:24Z |
| indexdate | 2024-07-09T21:21:14Z |
| institution | BVB |
| isbn | 9780415433242 041543324x |
| language | English |
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| publisher | Routledge |
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| series2 | Critical perspectives on business and management |
| spelling | Brands and brand management ed. by Richard Elliott London [u.a.] Routledge txt rdacontent n rdamedia nc rdacarrier Critical perspectives on business and management Product management Brand name products Management Corporate image Corporations Public relations Markenpolitik (DE-588)4144679-3 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenartikel (DE-588)4037584-5 s Produktmanagement (DE-588)4125960-9 s Markenpolitik (DE-588)4144679-3 s b DE-604 Elliott, Richard 1948- Sonstige (DE-588)14397064X oth |
| spellingShingle | Brands and brand management Product management Brand name products Management Corporate image Corporations Public relations Markenpolitik (DE-588)4144679-3 gnd Produktmanagement (DE-588)4125960-9 gnd Markenartikel (DE-588)4037584-5 gnd |
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| title | Brands and brand management |
| title_auth | Brands and brand management |
| title_exact_search | Brands and brand management |
| title_exact_search_txtP | Brands and brand management |
| title_full | Brands and brand management ed. by Richard Elliott |
| title_fullStr | Brands and brand management ed. by Richard Elliott |
| title_full_unstemmed | Brands and brand management ed. by Richard Elliott |
| title_short | Brands and brand management |
| title_sort | brands and brand management |
| topic | Product management Brand name products Management Corporate image Corporations Public relations Markenpolitik (DE-588)4144679-3 gnd Produktmanagement (DE-588)4125960-9 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Product management Brand name products Management Corporate image Corporations Public relations Markenpolitik Produktmanagement Markenartikel Aufsatzsammlung |
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