Photographic messages in tourism advertising: advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 229 S. Ill. |
| ISBN: | 9789172462632 |
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MARC
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| 245 | 1 | 0 | |a Photographic messages in tourism advertising |b advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures |c by Sanja Vuijcic |
| 264 | 1 | |c 2008 | |
| 300 | |a 229 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a Göteborg, Univ., Diss., 2008 | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Tourism |x Psychological aspects | |
| 650 | 4 | |a Travel photography |x Psychological aspects | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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| _version_ | 1804137954008891392 |
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| adam_text | TABLE OF CONTENTS
Prologue
1. INTRODUCTION..........................................................................................................1
1.1 Print Advertising in Different Industries.......................................................3
1.2 Print Advertising within the Tourism Industry.............................................6
1.3 Problem Discussion and Research Questions...............................................10
1.3.1 Planning for the Production of Photographic Messages.....................................10
1.3.2. Interpretation of Photographic Messages..........................................................11
1.4 Definition of Major Concepts..........................................................................13
1.5 Intended Theoretical Contribution and Practical Implication...............15
1.6 Purpose.................................................................................................................16
1.7 Delimitations......................................................................................................16
1.8 Structure of the Thesis.....................................................................................17
2. THEORETICAL FRAMEWORK................................................................................ 19
2.1 Communication...................................................................................................19
2.1.1 Models describing the Communication Process.................................................20
2.1.2 Using Communication Models to Study Tourism Advertising..........................27
2.2 Advertising Strategies.....................................................................................28
2.2.1 Print Advertising Strategies of Services.............................................................29
2.2.2 Informational and Transformational Advertising...............................................30
2.2.3 Visual Techniques..............................................................................................32
2.3 Semiotics..............................................................................................................33
2.3.1 Saussure s Linguistic Sign.................................................................................33
2.3.2 Peirce s Triadic Semiosis...................................................................................34
2.3.3 Using Semiotics to Study Advertising and Tourism Advertising......................36
2.4 Travel Motivation.............................................................................................37
3. RESEARCH DESIGN..................................................................................................43
3.1 Combining Qualitative and Quantitative Research...................................43
3.2 The Way to Study Photographic Messages...................................................44
3.3 Study 1: Planning for the Production of Photographic Messages...........46
3.3.1 Selection of Tourism Organisations...................................................................47
3.3.2 Discussion Issues for the Interviews..................................................................48
3.3.3 Selection of Advertisers to Interview.................................................................49
3.3.4 Selection of Tourist Brochures...........................................................................50
3.3.5 Selection of Photographs....................................................................................50
3.3.6 Analysis of Planning for the Production of Photographic Messages.................51
3.3.7 Methodological Reflections................................................................................53
3.4 Study 2: Interpretation of Photographic Messages....................................55
3.4.1 Potential Tourists Interpretations of Photographic Messages...........................55
3.4.2 Localisation of Interviews and Selection of Potential Tourists..........................55
3.4.3 The Process of Conducting the Interviews.........................................................56
3.4.4 Analysis of Interpretations of Words and Photographic Messages....................58
3.4.5 Methodological Reflections................................................................................59
3.5 Study 3: Factors Influencing Potential Tourists Interpretations of
Photographic Messages..........................................................................................60
3.5.1 Selection of Dependent and Independent Factors..............................................60
3.5.2 Localisation of Interviews..................................................................................62
3.5.3 Selection of Potential Tourists - Population and Sample..................................64
3.5.4 Response Rate....................................................................................................65
3.5.5 Process of Conducting the Interviews................................................................66
3.5.6 Content Analysis to Analyse Interpretations of Photographic Messages...........68
3.5.7 Statistics to Study Relationships between Factors.............................................68
3.5.8 Categorisation and Interpretation of Quantitative Data......................................69
3.5.9 Methodological Reflections................................................................................70
4. ADVERTISERS STRATEGIES: THREE CASES....................................................73
4.1 Tourism Organisations Primary Level of Advertising Strategies.........73
4.2 Tourism Organisations Second Level of Advertising Strategies...........77
4.3 Tourism Organisations Third Level of Advertising Strategies..............79
4.3.1 The Advertisers Intentions Behind Photographic Messages.............................83
4.4 Reflections on Advertisers Strategies........................................................97
4.4.1 The Print Advertising Communication System for Tourist Brochures..............97
4.4.2 Themes...............................................................................................................99
4.4.3 Informational Photographic Messages and Photographic Content..................100
4.4.4 Transformational Photographic Messages and Photographic Content.............101
4.4.5 Colours and Shape............................................................................................104
4.4.6 Photographic Messages Relating to Market Segmentation..............................104
5. INTERPRETATIONS OF PHOTOGRAPHIC MESSAGES: SEVEN INTERVIEWS
........................................................................................................................................105
5.1 Interpretations of Words Relating to Photographic Motifs.................105
5.2 The Respondents Classifications under Photographic Motifs..............108
5.3 The Respondents Associations with Travel Motives...............................118
5.4 Reflections on Interpretations of Photographic Messages....................132
5.4.1 Photographic Signs Associated with Informational Photographic Messages .. 133
5.4.2 Photographic Signs Associated with Transformational Photographic Messages...
...................................................................................................................................133
5.5 Similarities and Differences of Interpretant of Photographic Signs between
Advertisers and Potential Tourists..................................................................134
5.6 Past Experience Influencing the Interpretation of Photographic Messages
...................................................................................................................................136
5.7 Influences on the Interpretation of Photographic Messages.................136
6. FACTORS INFLUENCING THE INTERPRETATIONS OF PHOTOGRAPHIC
MESSAGES...................................................................................................................139
6.1 The Respondents Classifications under Photographic Motifs..............143
6.2 The Respondents Associations with Travel Motives...............................144
6.3 The Influence of Different Factors on the Fit between Interpretations of
and Intentions behind Photographic Messages................................................146
6.3.1 The Age Factor.................................................................................................146
6.3.2 The Dominating Travel Motive Factor.............................................................150
6.3.3 The Gender Factor............................................................................................155
6.3.4 The Nationality Factor......................................................................................157
6.3.5 The Travel Frequency Factor...........................................................................161
6.4 Interdependence between Factors................................................................165
6.5 Reflections on Factors Influencing Interpretations of Photographic
Messages..................................................................................................................167
6.5.1 Interpretations of Informational and Transformational Photographic Messages...
...................................................................................................................................167
6.5.2 Do Similar Producers Influence Similar Consumers ?......................................170
6.5.3 The Influence of Factors on Classifications under Photographic Motifs.........171
6.5.4 Photographic Messages Most Classified under Photographic Motifs..............172
6.5.5 Factors Influence on Associations with Travel Motives.................................173
6.5.6 Photographic Messages Most Associated with Travel Motives.......................174
6.5.7 The Past Experience Factor s Influence on Interpretations of Photographic
Messages....................................................................................................................175
7. CONCLUSIONS........................................................................................................ 177
7.1 Photographic Message Communication in Tourism Print Advertising ..178
7.1.1 Advertising Strategies for the Production of Photographic Messages.............178
7.1.2 Interpretation of Photographic Messages.........................................................181
7.1.3 Factors Influencing Interpretations of Photographic Messages.......................183
7.2 Theoretical Contribution..............................................................................186
7.2.1 Informational and Transformational Advertising in the Context of Tourism Print
Advertising................................................................................................................188
7.2.2 Market Segmentation and Tourism Print Advertising......................................188
7.2.3 Communication Models in the Context of Tourism Print Advertising............189
7.3 Practical Implications....................................................................................189
7.3.1 Informational and Transformational Photographic Messages..........................190
7.3.2 Similar Producers Possibly Influencing Similar Consumers............................193
7.3.3 Differences and Similarities of Interpretant of Photographic Signs.................194
7.3.4 Storehouse of Past Experience.........................................................................194
7.4 Further Research.............................................................................................194
Epilogue
Appendices
Appendix 1: Information about Tourism Organisations
Appendix 2: Interview Questionnaire
Appendix 3: Issues for Discussion in Particular Interviews
Appendix 4: Information about the Seven Respondents
Appendix 5: Questionnaire
Appendix 6: Photographic Motif and Travel Motive Alternatives
Appendix 7: Photographic Signs Mentioned by Respondents and Associated with each
Photographic Motif
Appendix 8: Photographic Signs Mentioned by Respondents and Associated with each
Travel Motive
List of Figures
Figure 1.1 A photographic message and a potential tourist s interpretation of an
informational and transformational photographic message.............................................15
Figure 2.1 Schematic diagram of a General Communication System..............................21
Figure 2.2 The Circular Communication Process............................................................22
Figure 2.3 The Encoding/Decoding Model as a complex structure of relations..............23
Figure 2.4 Model of the Advertising Communication System.........................................24
Figure 2.5 The three phases and flow of the Perception/Experience/Memory (P/E/M)
model of advertising.........................................................................................................25
Figure 2.6 Storehouse of Past Experience (cf. Hall, 2002:25) influencing interpretation of
advertisements..................................................................................................................28
Figure 2.7 Saussure s Linguistic Sign..............................................................................34
Figure 2.8 Peirce s Triadic Semiosis................................................................................35
Figure 4.1 The Tjorn Ocean Race....................................................................................84
Figure 4.2 The Sailing Girl...............................................................................................85
Figure 4.3 The Nordic Watercolour Museum..................................................................86
Figure 4.4 The Bastkusten Archipelago...........................................................................87
Figure 4.5 The Laughing Lady.........................................................................................88
Figure 4.6 The Goteborg Opera........................................................................................89
Figure 4.7 The Liseberg Amusement Park.......................................................................90
Figure 4.8 The Goteborg Harbour....................................................................................91
Figure 4.9 The Lagoon.....................................................................................................92
Figure 4.10 The Architectural City..................................................................................93
Figure 4.11 The Playing Girls..........................................................................................94
Figure 4.12 The Dining Couple........................................................................................95
Figure 4.13 The print advertising communication system for tourist brochures based on
three case studies..............................................................................................................98
Figure 5.1 Storehouse of Past Experience (cf. Hall, 2002:25) influencing the
interpretation of photographic messages........................................................................136
Figure 6.1 Factors hypothetically influencing potential tourists interpretations of
photographic messages...................................................................................................140
Figure 6.2 Factors do or do not significantly influence the respondents classifications
under photographic motifs that fit the advertisers intentions........................................172
Figure 6.3 Factors do or do not significantly influence the respondents associations with
travel motives that fit the advertisers intentions...........................................................173
Figure 7.1 Planning for the production of photographic messages in tourist brochures 179
Figure 7.2 Storehouse of Past Experience (cf. Hall, 2002:25) influencing interpretation of
photographic messages...................................................................................................183
Figure 7.3 Factors influencing the fit between potential tourists interpretation of
photographic messages and advertisers intentions........................................................186
Figure 7.4 The photographic message communication system in tourism print advertising
........................................................................................................................................187
Figure 7.5 Val Thorens or Chamonix?...........................................................................196
List of Tables
Table 1.1 Research on print advertising using photographs...............................................3
Table 1.2 Research on print advertising using photographs within the tourism industry.. 7
Table 2.1 Examples of motives within tourism research.................................................39
Table 2.2 Crompton s seven socio-psychological motives..............................................40
Table 3.1 The travel frequency of the seven respondents................................................57
Table 3.2 The respondents most pleasant vacation and dominating travel motive.........58
Table 3.3 Interview localisations, days spent in each place and amount of conducted
interviews.........................................................................................................................63
Table 3.4 The number of respondents within each age group..........................................64
Table 3.5 The age- and gender dispersion within the sample..........................................65
Table 3.6 The amount of respondents interviewed in each country and their nationality 67
Table 4.1 Classifications of photographic messages under photographic motifs
(informational) and under travel motives (transformational)...........................................96
Table 4.2 The advertisers mentioned photographic signs for each photographic message
to show photographic motifs..........................................................................................100
Table 4.3 Photographic signs used to produce informational photographic messages
categorised according to photographic motifs................................................................101
Table 4.4 The advertisers mentioned photographic signs for each photographic message
to appeal to potential tourists travel motives.................................................................102
Table 4.5 Photographic signs used to produce transformational photographic messages
intended to appeal to potential tourists travel motives..................................................103
Table 5.1 The respondents signifier (cf. Saussure, 1966) describing four words related to
photographic motifs (informational photographic messages)........................................108
Table 5.2 The respondents classifications of photographic messages under photographic
motif (informational photographic messages)................................................................ 109
Table 5.3 Respondents mentioned photographic signs describing classifications of each
photographic message under photographic motifs (informational)................................117
Table 5.4 The respondents associations of photographic messages with travel motives
(transformational photographic messages).....................................................................118
Table 5.5 Respondents mentioned photographic signs describing associations of each
photographic message with travel motives (transformational)......................................131
Table 5.6 The respondents mentioned photographic signs associated with photographic
motifs (informational photographic messages)..............................................................133
Table 5.7 The photographic signs mentioned by respondents associated with travel
motives (transformational photographic messages).......................................................134
Table 5.8 Similar photographic signs in informational and transformational photographic
messages between advertisers and potential tourists......................................................135
Table 6.1 Respondents classifications under photographic motifs and associations with
travel motives that do or do not fit advertisers intentions (frequency).........................142
Table 6.2 The respondents classifications of photographic messages under photographic
motifs (informational photographic messages)..............................................................143
Table 6.3 The respondents associations of photographic messages with travel motives
(transformational photographic messages).....................................................................145
Table 6.4 Respondents classifications (fit or no fit) of photographic messages under the
categories of photographic motifs within each age group (frequency)..........................146
Table 6.5 Respondents classified photographic messages under photographic motifs
within each age group (frequency).................................................................................148
Table 6.6 Respondents associations (fit or no fit) of photographic messages with travel
motives within each age group (frequency)...................................................................149
Table 6.7 Photographic messages associated with travel motives by respondents within
each age group (frequency)............................................................................................150
Table 6.8 Respondents classifications (fit or no fit) of photographic messages under
photographic motifs within each dominating travel motive category (frequency)........151
Table 6.9 Photographic messages classified under photographic motifs by respondents of
each dominating travel motive category (frequency).....................................................152
Table 6.10 Associations (fit or no fit) of photographic messages with travel motives of
respondents from each dominating travel motive category (frequency)........................153
Table 6.11 Associated photographic messages with travel motives of respondents from
each dominating travel motive category (frequency).....................................................154
Table 6.12 Respondents classifications (fit or no fit) of photographic messages under
photographic motifs within each gender category (frequency)......................................155
Table 6.13 Classification of photographic messages under photographic motifs of
respondents from each gender category (frequency)......................................................156
Table 6.14 Associations (fit or no fit) of photographic messages with travel motives of
respondents from each gender category (frequency)......................................................156
Table 6.15 Associated photographic messages with travel motives of respondents from
each gender category (frequency)..................................................................................157
Table 6.16 Respondents classifications (fit or no fit) of photographic messages under
photographic motifs within each nationality (frequency)..............................................158
Table 6.17 Respondents classified photographic messages under photographic motifs
within each nationality (frequency)................................................................................159
Table 6.18 Respondents associations (fit or no fit) of photographic messages with travel
motives within each nationality (frequency).................................................................. 160
Table 6.19 Respondents associated photographic messages with travel motives within
each nationality (frequency)...........................................................................................161
Table 6.20 Respondents classifications (fit or no fit) of photographic messages under
photographic motifs within each travel frequency category (frequency).......................162
Table 6.21 Respondents classified photographic messages under photographic motifs
within each travel frequency category (frequency)........................................................163
Table 6.22 Respondents associations (fit or no fit) of photographic messages with travel
motives within each travel frequency category (frequency).......................................... 164
Table 6.23 Respondents associated photographic messages with travel motives within
the travel frequency category (frequency)......................................................................165
Table 6.24 Interdependence between the factors of gender and nationality..................166
Table 6.25 Interdependence between the gender and the travel frequency factor.........166
Table 6.26 Interdependence between the factors of travel frequency and nationality... 167
Table 6.27 Fit and no fit between interpretations of and intentions behind informational
and transformational photographic messages................................................................. 168
Table 7.1 Photographic motifs and travel motives to consider when producing
informational and transformational photographic messages..........................................191
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| adam_txt |
TABLE OF CONTENTS
Prologue
1. INTRODUCTION.1
1.1 Print Advertising in Different Industries.3
1.2 Print Advertising within the Tourism Industry.6
1.3 Problem Discussion and Research Questions.10
1.3.1 Planning for the Production of Photographic Messages.10
1.3.2. Interpretation of Photographic Messages.11
1.4 Definition of Major Concepts.13
1.5 Intended Theoretical Contribution and Practical Implication.15
1.6 Purpose.16
1.7 Delimitations.16
1.8 Structure of the Thesis.17
2. THEORETICAL FRAMEWORK. 19
2.1 Communication.19
2.1.1 Models describing the Communication Process.20
2.1.2 Using Communication Models to Study Tourism Advertising.27
2.2 Advertising Strategies.28
2.2.1 Print Advertising Strategies of Services.29
2.2.2 Informational and Transformational Advertising.30
2.2.3 Visual Techniques.32
2.3 Semiotics.33
2.3.1 Saussure's Linguistic Sign.33
2.3.2 Peirce's Triadic Semiosis.34
2.3.3 Using Semiotics to Study Advertising and Tourism Advertising.36
2.4 Travel Motivation.37
3. RESEARCH DESIGN.43
3.1 Combining Qualitative and Quantitative Research.43
3.2 The Way to Study Photographic Messages.44
3.3 Study 1: Planning for the Production of Photographic Messages.46
3.3.1 Selection of Tourism Organisations.47
3.3.2 Discussion Issues for the Interviews.48
3.3.3 Selection of Advertisers to Interview.49
3.3.4 Selection of Tourist Brochures.50
3.3.5 Selection of Photographs.50
3.3.6 Analysis of Planning for the Production of Photographic Messages.51
3.3.7 Methodological Reflections.53
3.4 Study 2: Interpretation of Photographic Messages.55
3.4.1 Potential Tourists' Interpretations of Photographic Messages.55
3.4.2 Localisation of Interviews and Selection of Potential Tourists.55
3.4.3 The Process of Conducting the Interviews.56
3.4.4 Analysis of Interpretations of Words and Photographic Messages.58
3.4.5 Methodological Reflections.59
3.5 Study 3: Factors Influencing Potential Tourists' Interpretations of
Photographic Messages.60
3.5.1 Selection of Dependent and Independent Factors.60
3.5.2 Localisation of Interviews.62
3.5.3 Selection of Potential Tourists - Population and Sample.64
3.5.4 Response Rate.65
3.5.5 Process of Conducting the Interviews.66
3.5.6 Content Analysis to Analyse Interpretations of Photographic Messages.68
3.5.7 Statistics to Study Relationships between Factors.68
3.5.8 Categorisation and Interpretation of Quantitative Data.69
3.5.9 Methodological Reflections.70
4. ADVERTISERS' STRATEGIES: THREE CASES.73
4.1 Tourism Organisations' Primary Level of Advertising Strategies.73
4.2 Tourism Organisations' Second Level of Advertising Strategies.77
4.3 Tourism Organisations' Third Level of Advertising Strategies.79
4.3.1 The Advertisers' Intentions Behind Photographic Messages.83
4.4 Reflections on Advertisers' Strategies.97
4.4.1 The Print Advertising Communication System for Tourist Brochures.97
4.4.2 Themes.99
4.4.3 Informational Photographic Messages and Photographic Content.100
4.4.4 Transformational Photographic Messages and Photographic Content.101
4.4.5 Colours and Shape.104
4.4.6 Photographic Messages Relating to Market Segmentation.104
5. INTERPRETATIONS OF PHOTOGRAPHIC MESSAGES: SEVEN INTERVIEWS
.105
5.1 Interpretations of Words Relating to Photographic Motifs.105
5.2 The Respondents' Classifications under Photographic Motifs.108
5.3 The Respondents' Associations with Travel Motives.118
5.4 Reflections on Interpretations of Photographic Messages.132
5.4.1 Photographic Signs Associated with Informational Photographic Messages . 133
5.4.2 Photographic Signs Associated with Transformational Photographic Messages.
.133
5.5 Similarities and Differences of Interpretant of Photographic Signs between
Advertisers and Potential Tourists.134
5.6 Past Experience Influencing the Interpretation of Photographic Messages
.136
5.7 Influences on the Interpretation of Photographic Messages.136
6. FACTORS INFLUENCING THE INTERPRETATIONS OF PHOTOGRAPHIC
MESSAGES.139
6.1 The Respondents' Classifications under Photographic Motifs.143
6.2 The Respondents' Associations with Travel Motives.144
6.3 The Influence of Different Factors on the Fit between Interpretations of
and Intentions behind Photographic Messages.146
6.3.1 The Age Factor.146
6.3.2 The Dominating Travel Motive Factor.150
6.3.3 The Gender Factor.155
6.3.4 The Nationality Factor.157
6.3.5 The Travel Frequency Factor.161
6.4 Interdependence between Factors.165
6.5 Reflections on Factors Influencing Interpretations of Photographic
Messages.167
6.5.1 Interpretations of Informational and Transformational Photographic Messages.
.167
6.5.2 Do Similar Producers Influence Similar Consumers'?.170
6.5.3 The Influence of Factors on Classifications under Photographic Motifs.171
6.5.4 Photographic Messages Most Classified under Photographic Motifs.172
6.5.5 Factors' Influence on Associations with Travel Motives.173
6.5.6 Photographic Messages Most Associated with Travel Motives.174
6.5.7 The Past Experience Factor's Influence on Interpretations of Photographic
Messages.175
7. CONCLUSIONS. 177
7.1 Photographic Message Communication in Tourism Print Advertising .178
7.1.1 Advertising Strategies for the Production of Photographic Messages.178
7.1.2 Interpretation of Photographic Messages.181
7.1.3 Factors Influencing Interpretations of Photographic Messages.183
7.2 Theoretical Contribution.186
7.2.1 Informational and Transformational Advertising in the Context of Tourism Print
Advertising.188
7.2.2 Market Segmentation and Tourism Print Advertising.188
7.2.3 Communication Models in the Context of Tourism Print Advertising.189
7.3 Practical Implications.189
7.3.1 Informational and Transformational Photographic Messages.190
7.3.2 Similar Producers Possibly Influencing Similar Consumers.193
7.3.3 Differences and Similarities of Interpretant of Photographic Signs.194
7.3.4 Storehouse of Past Experience.194
7.4 Further Research.194
Epilogue
Appendices
Appendix 1: Information about Tourism Organisations
Appendix 2: Interview Questionnaire
Appendix 3: Issues for Discussion in Particular Interviews
Appendix 4: Information about the Seven Respondents
Appendix 5: Questionnaire
Appendix 6: Photographic Motif and Travel Motive Alternatives
Appendix 7: Photographic Signs Mentioned by Respondents and Associated with each
Photographic Motif
Appendix 8: Photographic Signs Mentioned by Respondents and Associated with each
Travel Motive
List of Figures
Figure 1.1 A photographic message and a potential tourist's interpretation of an
informational and transformational photographic message.15
Figure 2.1 Schematic diagram of a General Communication System.21
Figure 2.2 The Circular Communication Process.22
Figure 2.3 The Encoding/Decoding Model as a complex structure of relations.23
Figure 2.4 Model of the Advertising Communication System.24
Figure 2.5 The three phases and flow of the Perception/Experience/Memory (P/E/M)
model of advertising.25
Figure 2.6 Storehouse of Past Experience (cf. Hall, 2002:25) influencing interpretation of
advertisements.28
Figure 2.7 Saussure's Linguistic Sign.34
Figure 2.8 Peirce's Triadic Semiosis.35
Figure 4.1 The Tjorn Ocean Race.84
Figure 4.2 The Sailing Girl.85
Figure 4.3 The Nordic Watercolour Museum.86
Figure 4.4 The Bastkusten Archipelago.87
Figure 4.5 The Laughing Lady.88
Figure 4.6 The Goteborg Opera.89
Figure 4.7 The Liseberg Amusement Park.90
Figure 4.8 The Goteborg Harbour.91
Figure 4.9 The Lagoon.92
Figure 4.10 The Architectural City.93
Figure 4.11 The Playing Girls.94
Figure 4.12 The Dining Couple.95
Figure 4.13 The print advertising communication system for tourist brochures based on
three case studies.98
Figure 5.1 Storehouse of Past Experience (cf. Hall, 2002:25) influencing the
interpretation of photographic messages.136
Figure 6.1 Factors hypothetically influencing potential tourists' interpretations of
photographic messages.140
Figure 6.2 Factors do or do not significantly influence the respondents' classifications
under photographic motifs that fit the advertisers' intentions.172
Figure 6.3 Factors do or do not significantly influence the respondents' associations with
travel motives that fit the advertisers' intentions.173
Figure 7.1 Planning for the production of photographic messages in tourist brochures 179
Figure 7.2 Storehouse of Past Experience (cf. Hall, 2002:25) influencing interpretation of
photographic messages.183
Figure 7.3 Factors influencing the fit between potential tourists' interpretation of
photographic messages and advertisers' intentions.186
Figure 7.4 The photographic message communication system in tourism print advertising
.187
Figure 7.5 Val Thorens or Chamonix?.196
List of Tables
Table 1.1 Research on print advertising using photographs.3
Table 1.2 Research on print advertising using photographs within the tourism industry. 7
Table 2.1 Examples of motives within tourism research.39
Table 2.2 Crompton's seven socio-psychological motives.40
Table 3.1 The travel frequency of the seven respondents.57
Table 3.2 The respondents' most pleasant vacation and dominating travel motive.58
Table 3.3 Interview localisations, days spent in each place and amount of conducted
interviews.63
Table 3.4 The number of respondents within each age group.64
Table 3.5 The age- and gender dispersion within the sample.65
Table 3.6 The amount of respondents interviewed in each country and their nationality 67
Table 4.1 Classifications of photographic messages under photographic motifs
(informational) and under travel motives (transformational).96
Table 4.2 The advertisers' mentioned photographic signs for each photographic message
to show photographic motifs.100
Table 4.3 Photographic signs used to produce informational photographic messages
categorised according to photographic motifs.101
Table 4.4 The advertisers' mentioned photographic signs for each photographic message
to appeal to potential tourists' travel motives.102
Table 4.5 Photographic signs used to produce transformational photographic messages
intended to appeal to potential tourists' travel motives.103
Table 5.1 The respondents' signifier (cf. Saussure, 1966) describing four words related to
photographic motifs (informational photographic messages).108
Table 5.2 The respondents' classifications of photographic messages under photographic
motif (informational photographic messages). 109
Table 5.3 Respondents' mentioned photographic signs describing classifications of each
photographic message under photographic motifs (informational).117
Table 5.4 The respondents' associations of photographic messages with travel motives
(transformational photographic messages).118
Table 5.5 Respondents' mentioned photographic signs describing associations of each
photographic message with travel motives (transformational).131
Table 5.6 The respondents' mentioned photographic signs associated with photographic
motifs (informational photographic messages).133
Table 5.7 The photographic signs mentioned by respondents associated with travel
motives (transformational photographic messages).134
Table 5.8 Similar photographic signs in informational and transformational photographic
messages between advertisers and potential tourists.135
Table 6.1 Respondents' classifications under photographic motifs and associations with
travel motives that do or do not fit advertisers' intentions (frequency).142
Table 6.2 The respondents' classifications of photographic messages under photographic
motifs (informational photographic messages).143
Table 6.3 The respondents' associations of photographic messages with travel motives
(transformational photographic messages).145
Table 6.4 Respondents' classifications (fit or no fit) of photographic messages under the
categories of photographic motifs within each age group (frequency).146
Table 6.5 Respondents' classified photographic messages under photographic motifs
within each age group (frequency).148
Table 6.6 Respondents' associations (fit or no fit) of photographic messages with travel
motives within each age group (frequency).149
Table 6.7 Photographic messages associated with travel motives by respondents within
each age group (frequency).150
Table 6.8 Respondents' classifications (fit or no fit) of photographic messages under
photographic motifs within each dominating travel motive category (frequency).151
Table 6.9 Photographic messages classified under photographic motifs by respondents of
each dominating travel motive category (frequency).152
Table 6.10 Associations (fit or no fit) of photographic messages with travel motives of
respondents from each dominating travel motive category (frequency).153
Table 6.11 Associated photographic messages with travel motives of respondents from
each dominating travel motive category (frequency).154
Table 6.12 Respondents' classifications (fit or no fit) of photographic messages under
photographic motifs within each gender category (frequency).155
Table 6.13 Classification of photographic messages under photographic motifs of
respondents from each gender category (frequency).156
Table 6.14 Associations (fit or no fit) of photographic messages with travel motives of
respondents from each gender category (frequency).156
Table 6.15 Associated photographic messages with travel motives of respondents from
each gender category (frequency).157
Table 6.16 Respondents' classifications (fit or no fit) of photographic messages under
photographic motifs within each nationality (frequency).158
Table 6.17 Respondents' classified photographic messages under photographic motifs
within each nationality (frequency).159
Table 6.18 Respondents' associations (fit or no fit) of photographic messages with travel
motives within each nationality (frequency). 160
Table 6.19 Respondents' associated photographic messages with travel motives within
each nationality (frequency).161
Table 6.20 Respondents' classifications (fit or no fit) of photographic messages under
photographic motifs within each travel frequency category (frequency).162
Table 6.21 Respondents' classified photographic messages under photographic motifs
within each travel frequency category (frequency).163
Table 6.22 Respondents' associations (fit or no fit) of photographic messages with travel
motives within each travel frequency category (frequency). 164
Table 6.23 Respondents' associated photographic messages with travel motives within
the travel frequency category (frequency).165
Table 6.24 Interdependence between the factors of gender and nationality.166
Table 6.25 Interdependence between the gender and the travel frequency factor.166
Table 6.26 Interdependence between the factors of travel frequency and nationality. 167
Table 6.27 Fit and no fit between interpretations of and intentions behind informational
and transformational photographic messages. 168
Table 7.1 Photographic motifs and travel motives to consider when producing
informational and transformational photographic messages.191 |
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| author | Vujicic, Sanja |
| author_facet | Vujicic, Sanja |
| author_role | aut |
| author_sort | Vujicic, Sanja |
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| building | Verbundindex |
| bvnumber | BV035025934 |
| callnumber-first | H - Social Science |
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| ctrlnum | (OCoLC)234234579 (DE-599)BVBBV035025934 |
| format | Thesis Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:47:51Z |
| indexdate | 2024-07-09T21:20:29Z |
| institution | BVB |
| isbn | 9789172462632 |
| language | English |
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| spelling | Vujicic, Sanja Verfasser aut Photographic messages in tourism advertising advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures by Sanja Vuijcic 2008 229 S. Ill. txt rdacontent n rdamedia nc rdacarrier Göteborg, Univ., Diss., 2008 Psychologie Advertising Tourism Psychological aspects Travel photography Psychological aspects (DE-588)4113937-9 Hochschulschrift gnd-content HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016694980&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Vujicic, Sanja Photographic messages in tourism advertising advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures Psychologie Advertising Tourism Psychological aspects Travel photography Psychological aspects |
| subject_GND | (DE-588)4113937-9 |
| title | Photographic messages in tourism advertising advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures |
| title_auth | Photographic messages in tourism advertising advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures |
| title_exact_search | Photographic messages in tourism advertising advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures |
| title_exact_search_txtP | Photographic messages in tourism advertising advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures |
| title_full | Photographic messages in tourism advertising advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures by Sanja Vuijcic |
| title_fullStr | Photographic messages in tourism advertising advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures by Sanja Vuijcic |
| title_full_unstemmed | Photographic messages in tourism advertising advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures by Sanja Vuijcic |
| title_short | Photographic messages in tourism advertising |
| title_sort | photographic messages in tourism advertising advertisers planning for the production of as well as potential tourists interpretation of photographic messages in tourist brochures |
| title_sub | advertisers' planning for the production of as well as potential tourists' interpretation of photographic messages in tourist brochures |
| topic | Psychologie Advertising Tourism Psychological aspects Travel photography Psychological aspects |
| topic_facet | Psychologie Advertising Tourism Psychological aspects Travel photography Psychological aspects Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016694980&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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