Meetings, expositions, events and conventions: an introduction to the industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River
Pearson
2008
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 532 S. Ill., graph. Darst. |
| ISBN: | 0132340577 9780132340571 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface ix
Acknowledgments xi
About the Author xii
PART 1 Introduction
1 Introduction to the Meetings, Expositions, Events,
and Conventions Industry 1
Introduction 2
Accepted Practices Exchange (APEX) 7
What Is a Meeting? 9
Organizational Structure of the Hospitality Industry and How
MEECFitsIn 12
Employment in and around the MEEC Industry 23
2 Meeting, Exhibition, Event, and Convention Organizers
and Sponsors 33
Introduction 34
Who Holds the Gatherings 35
Entities that Help Organize Gatherings 49
iii
iv Contents
PART 2 Key Players
3 Destination Marketing Organizations (DMOs) 60
Introduction 61
Roles and Functions of Destination Marketing Organizations 62
Why Use a DMO? 65
DMO Services for Meeting Professionals 76
DMAI Services to Member Bureaus and Meeting
Professionals 77
4 Meeting and Convention Venues 87
Introduction 88
Hotels 90
Convention Centers 97
Conference Centers 102
Retreat Facilities 105
Cruise Ships 106
Specific Use Facilities 108
Colleges and Universities 111
Unusual Venues 113
Common Issues 117
5 Exhibitions 125
Introduction 126
History 128
Definitions 129
Organization of the Exhibition 131
Exhibition Service Contractor (ESC) 134
Exhibition Planning 136
Risk Management and Crisis Management 141
Exhibitors Perspective 142
Contents
Exhibit Design Principles 145
Planning for Success 149
6 Service Contractors 157
Introduction 158
Service Contractor Responsibilities 158
Evolution of Service Contractors 166
Organization of a Service Contracting
Company 170
Specialty Service Contractors 172
Exhibitor-Appointed Contractor (EAC) 176
Relationship between Contractors and Show
Organizers 177
Associations in the Service Contractor Industry 181
So How Does It All Work? 182
7 Destination Management Companies 185
Introduction 186
Services Offered by DMCs 187
DMC Clients and Customers 191
Structure of a DMC 194
DMC Resources 196
DMC Business Process 199
8 Special Events Management 229
Introduction 230
Planning Tools for a Special Event 236
Target Market for a Special Event 247
Preparation for a Special Event 248
Budget for a Special Event 250
Breakdown of a Special Event 253
vi Contents
PART 3 Important Elements in Meeting, Exposition,
Event, and Convention Planning _________
9 Planning MEEC Gatherings 260
Introduction 261
Setting of Objectives 262
Importance of Education 263
Needs Analysis 265
Development of SMART Objectives 266
Site Selection 268
Request for Proposal 272
Budgetary Concerns 276
Cost Control 279
Control in MEEC 280
10 Producing MEEC Gatherings 289
Introduction 290
Program Implementation 290
Registration 312
Housing 317
Specification Guide 319
Pre- and Postconvention Meetings 321
11 Food and Beverage 326
Introduction 327
Catered Events 329
Styles of Service 334
Menus 338
Food Consumption Patterns 338
Food and Beverage Attrition 341
Amenities and Gifts 342
Beverage Events 343
Contents vii
Hospitality Suites 347
Rooms 349
12 Legal Issues in the MEEC Industry 358
Introduction 359
Negotiation 360
Contracts 367
Risk 379
Americans with Disabilities Act 383
Intellectual Property 386
Labor Issues 389
Ethics 392
13 Technology and the Meeting Professional 398
Introduction 400
Before the Event 400
Desktop Applications 400
Virtual Site Selection and Research 401
Marketing and Communications 403
During the Event 410
Technology Infrastructure 410
Virtual Gatherings 420
Postconference Technology Applications 422
Twenty-First-Century Convention Centers 423
14 International Issues in MEEC 430
Introduction 431
How Does MEEC Vary around the Globe? 432
Ownership, Sponsorship, and Management Models 441
World Trade Centers Association 442
International MEEC Considerations 443
Trade Fair Certification 453
viii Contents
15 Putting It All Together 459
Introduction 460
The Association 461
Request for Proposal (RFP) 470
First Site Inspection 471
Second Site Inspection 474
Marketing Committee 476
Creation of the Program 477
Partnerships 479
One-Year to Six-Month Countdown 481
Six Months to Day of the Meeting 483
After the Meeting 487
Appendix 491
Glossary 506
Index 525
|
| adam_txt |
Contents
Preface ix
Acknowledgments xi
About the Author xii
PART 1 Introduction
1 Introduction to the Meetings, Expositions, Events,
and Conventions Industry 1
Introduction 2
Accepted Practices Exchange (APEX) 7
What Is a Meeting? 9
Organizational Structure of the Hospitality Industry and How
MEECFitsIn 12
Employment in and around the MEEC Industry 23
2 Meeting, Exhibition, Event, and Convention Organizers
and Sponsors 33
Introduction 34
Who Holds the Gatherings 35
Entities that Help Organize Gatherings 49
iii
iv Contents
PART 2 Key Players
3 Destination Marketing Organizations (DMOs) 60
Introduction 61
Roles and Functions of Destination Marketing Organizations 62
Why Use a DMO? 65
DMO Services for Meeting Professionals 76
DMAI Services to Member Bureaus and Meeting
Professionals 77
4 Meeting and Convention Venues 87
Introduction 88
Hotels 90
Convention Centers 97
Conference Centers 102
Retreat Facilities 105
Cruise Ships 106
Specific Use Facilities 108
Colleges and Universities 111
Unusual Venues 113
Common Issues 117
5 Exhibitions 125
Introduction 126
History 128
Definitions 129
Organization of the Exhibition 131
Exhibition Service Contractor (ESC) 134
Exhibition Planning 136
Risk Management and Crisis Management 141
Exhibitors' Perspective 142
Contents
Exhibit Design Principles 145
Planning for Success 149
6 Service Contractors 157
Introduction 158
Service Contractor Responsibilities 158
Evolution of Service Contractors 166
Organization of a Service Contracting
Company 170
Specialty Service Contractors 172
Exhibitor-Appointed Contractor (EAC) 176
Relationship between Contractors and Show
Organizers 177
Associations in the Service Contractor Industry 181
So How Does It All Work? 182
7 Destination Management Companies 185
Introduction 186
Services Offered by DMCs 187
DMC Clients and Customers 191
Structure of a DMC 194
DMC Resources 196
DMC Business Process 199
8 Special Events Management 229
Introduction 230
Planning Tools for a Special Event 236
Target Market for a Special Event 247
Preparation for a Special Event 248
Budget for a Special Event 250
Breakdown of a Special Event 253
vi Contents
PART 3 Important Elements in Meeting, Exposition,
Event, and Convention Planning _
9 Planning MEEC Gatherings 260
Introduction 261
Setting of Objectives 262
Importance of Education 263
Needs Analysis 265
Development of SMART Objectives 266
Site Selection 268
Request for Proposal 272
Budgetary Concerns 276
Cost Control 279
Control in MEEC 280
10 Producing MEEC Gatherings 289
Introduction 290
Program Implementation 290
Registration 312
Housing 317
Specification Guide 319
Pre- and Postconvention Meetings 321
11 Food and Beverage 326
Introduction 327
Catered Events 329
Styles of Service 334
Menus 338
Food Consumption Patterns 338
Food and Beverage Attrition 341
Amenities and Gifts 342
Beverage Events 343
Contents vii
Hospitality Suites 347
Rooms 349
12 Legal Issues in the MEEC Industry 358
Introduction 359
Negotiation 360
Contracts 367
Risk 379
Americans with Disabilities Act 383
Intellectual Property 386
Labor Issues 389
Ethics 392
13 Technology and the Meeting Professional 398
Introduction 400
Before the Event 400
Desktop Applications 400
Virtual Site Selection and Research 401
Marketing and Communications 403
During the Event 410
Technology Infrastructure 410
Virtual Gatherings 420
Postconference Technology Applications 422
Twenty-First-Century Convention Centers 423
14 International Issues in MEEC 430
Introduction 431
How Does MEEC Vary around the Globe? 432
Ownership, Sponsorship, and Management Models 441
World Trade Centers Association 442
International MEEC Considerations 443
Trade Fair Certification 453
viii Contents
15 Putting It All Together 459
Introduction 460
The Association 461
Request for Proposal (RFP) 470
First Site Inspection 471
Second Site Inspection 474
Marketing Committee 476
Creation of the Program 477
Partnerships 479
One-Year to Six-Month Countdown 481
Six Months to Day of the Meeting 483
After the Meeting 487
Appendix 491
Glossary 506
Index 525 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T21:46:17Z |
| indexdate | 2024-07-09T21:20:22Z |
| institution | BVB |
| isbn | 0132340577 9780132340571 |
| language | English |
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| spelling | Fenich, George G. Verfasser aut Meetings, expositions, events and conventions an introduction to the industry George G. Fenich 2. ed. Upper Saddle River Pearson 2008 XII, 532 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Congresses and conventions Hospitality industry Meetings Tagungswirtschaft (DE-588)4756236-5 gnd rswk-swf Kongresstourismus (DE-588)4247903-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s DE-604 Tagungswirtschaft (DE-588)4756236-5 s Kongresstourismus (DE-588)4247903-4 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016689366&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fenich, George G. Meetings, expositions, events and conventions an introduction to the industry Congresses and conventions Hospitality industry Meetings Tagungswirtschaft (DE-588)4756236-5 gnd Kongresstourismus (DE-588)4247903-4 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| subject_GND | (DE-588)4756236-5 (DE-588)4247903-4 (DE-588)4259231-8 |
| title | Meetings, expositions, events and conventions an introduction to the industry |
| title_auth | Meetings, expositions, events and conventions an introduction to the industry |
| title_exact_search | Meetings, expositions, events and conventions an introduction to the industry |
| title_exact_search_txtP | Meetings, expositions, events and conventions an introduction to the industry |
| title_full | Meetings, expositions, events and conventions an introduction to the industry George G. Fenich |
| title_fullStr | Meetings, expositions, events and conventions an introduction to the industry George G. Fenich |
| title_full_unstemmed | Meetings, expositions, events and conventions an introduction to the industry George G. Fenich |
| title_short | Meetings, expositions, events and conventions |
| title_sort | meetings expositions events and conventions an introduction to the industry |
| title_sub | an introduction to the industry |
| topic | Congresses and conventions Hospitality industry Meetings Tagungswirtschaft (DE-588)4756236-5 gnd Kongresstourismus (DE-588)4247903-4 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| topic_facet | Congresses and conventions Hospitality industry Meetings Tagungswirtschaft Kongresstourismus Gastgewerbe |
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