Customer confusion in service-to-business markets: foundations and first empirical results
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin
ESCP-EAP
2008
|
| Schriftenreihe: | ESCP-EAP Working Paper
34 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 Online-Ressource (21 Bl.) graph. Darst. |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV035004021 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T21:41:27Z |
| indexdate | 2024-07-09T21:19:58Z |
| institution | BVB |
| language | English |
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| series | ESCP-EAP Working Paper |
| series2 | ESCP-EAP Working Paper |
| spelling | Lakotta, Jan Verfasser aut Customer confusion in service-to-business markets foundations and first empirical results Jan Lakotta ; Frank Jacob Berlin ESCP-EAP 2008 1 Online-Ressource (21 Bl.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier ESCP-EAP Working Paper 34 Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s Kaufverhalten (DE-588)4073331-2 s DE-604 Jacob, Frank Verfasser (DE-588)124059406 aut ESCP-EAP Working Paper 34 (DE-604)BV016419129 34 http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1097499_code883229.pdf?abstractid=1097499 Verlag kostenfrei Volltext |
| spellingShingle | Lakotta, Jan Jacob, Frank Customer confusion in service-to-business markets foundations and first empirical results ESCP-EAP Working Paper Business-to-Business-Marketing (DE-588)4631075-7 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4073331-2 |
| title | Customer confusion in service-to-business markets foundations and first empirical results |
| title_auth | Customer confusion in service-to-business markets foundations and first empirical results |
| title_exact_search | Customer confusion in service-to-business markets foundations and first empirical results |
| title_exact_search_txtP | Customer confusion in service-to-business markets foundations and first empirical results |
| title_full | Customer confusion in service-to-business markets foundations and first empirical results Jan Lakotta ; Frank Jacob |
| title_fullStr | Customer confusion in service-to-business markets foundations and first empirical results Jan Lakotta ; Frank Jacob |
| title_full_unstemmed | Customer confusion in service-to-business markets foundations and first empirical results Jan Lakotta ; Frank Jacob |
| title_short | Customer confusion in service-to-business markets |
| title_sort | customer confusion in service to business markets foundations and first empirical results |
| title_sub | foundations and first empirical results |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| topic_facet | Business-to-Business-Marketing Kaufverhalten |
| url | http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1097499_code883229.pdf?abstractid=1097499 |
| volume_link | (DE-604)BV016419129 |
| work_keys_str_mv | AT lakottajan customerconfusioninservicetobusinessmarketsfoundationsandfirstempiricalresults AT jacobfrank customerconfusioninservicetobusinessmarketsfoundationsandfirstempiricalresults |