APA-Zitierstil (7. Ausg.)

Melcher, D., & Larrick, N. (1966). Printing and promotion handbook: How to plan, produce, and use printing, advertising, and direct mail (3.ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Melcher, Daniel, und Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 3.ed. New York [u.a.]: McGraw-Hill, 1966.

MLA-Zitierstil (9. Ausg.)

Melcher, Daniel, und Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 3.ed. McGraw-Hill, 1966.