Innovation in Marketing: New perspectives for profit and growth
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
New York [u.a.]
McGraw-Hill
1962
|
| Series: | McGraw-Hill series in marketing and advertising
1 |
| Subjects: | |
| Physical Description: | 253 S. |
Staff View
MARC
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Record in the Search Index
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| physical | 253 S. |
| publishDate | 1962 |
| publishDateSearch | 1962 |
| publishDateSort | 1962 |
| publisher | McGraw-Hill |
| record_format | marc |
| series | McGraw-Hill series in marketing and advertising |
| series2 | McGraw-Hill series in marketing and advertising |
| spelling | Levitt, Theodore Verfasser aut Innovation in Marketing New perspectives for profit and growth Theodore Levitt New York [u.a.] McGraw-Hill 1962 253 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing and advertising 1 Marketing (DE-588)4037589-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Marketing (DE-588)4037589-4 s 1\p DE-604 McGraw-Hill series in marketing and advertising 1 (DE-604)BV027423392 1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Levitt, Theodore Innovation in Marketing New perspectives for profit and growth McGraw-Hill series in marketing and advertising Marketing (DE-588)4037589-4 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4047346-6 |
| title | Innovation in Marketing New perspectives for profit and growth |
| title_auth | Innovation in Marketing New perspectives for profit and growth |
| title_exact_search | Innovation in Marketing New perspectives for profit and growth |
| title_full | Innovation in Marketing New perspectives for profit and growth Theodore Levitt |
| title_fullStr | Innovation in Marketing New perspectives for profit and growth Theodore Levitt |
| title_full_unstemmed | Innovation in Marketing New perspectives for profit and growth Theodore Levitt |
| title_short | Innovation in Marketing |
| title_sort | innovation in marketing new perspectives for profit and growth |
| title_sub | New perspectives for profit and growth |
| topic | Marketing (DE-588)4037589-4 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Marketing Produktinnovation |
| volume_link | (DE-604)BV027423392 |
| work_keys_str_mv | AT levitttheodore innovationinmarketingnewperspectivesforprofitandgrowth |