APA-Zitierstil (7. Ausg.)

Levitt, T. (1962). Innovation in Marketing: New perspectives for profit and growth. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Levitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. New York [u.a.]: McGraw-Hill, 1962.

MLA-Zitierstil (9. Ausg.)

Levitt, Theodore. Innovation in Marketing: New Perspectives for Profit and Growth. McGraw-Hill, 1962.