Intermedia substitutability and market demand by national advertisers:
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Bibliographic Details
Main Authors: Silk, Alvin J. (Author), Klein, Lisa R. (Author), Berndt, Ernst R. (Author)
Format: Book
Language:English
Published: Cambridge, Mass. 2001
Series:Working paper series / National Bureau of Economic Research 8624
Physical Description:57 S. graph. Darst

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