APA-Zitierstil (7. Ausg.)

Silk, A. J., Klein, L. R., & Berndt, E. R. (2001). Intermedia substitutability and market demand by national advertisers.

Chicago-Zitierstil (17. Ausg.)

Silk, Alvin J., Lisa R. Klein, und Ernst R. Berndt. Intermedia Substitutability and Market Demand by National Advertisers. Cambridge, Mass, 2001.

MLA-Zitierstil (9. Ausg.)

Silk, Alvin J., et al. Intermedia Substitutability and Market Demand by National Advertisers. 2001.