Cutting edge international research: [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009]
Saved in:
| Other Authors: | |
|---|---|
| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Wiesbaden
Gabler
2010
|
| Edition: | 1. ed. |
| Series: | Advances in advertising research
1 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturangaben |
| Physical Description: | XII, 412 S. Ill., graph. Darst. |
| ISBN: | 9783834921116 |
Staff View
MARC
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Record in the Search Index
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| adam_text | CONTENTS PREFACE VII I. STRATEGIC ISSUES IN ADVERTISING, BRANDING AND
COMMUNICATION MARIA ANGELES NAVARRO, ELENA DELGADO, MARIA SICILIA
INTEGRATED MARKETING COMMUNICATIONS: A TEST FOR DIFFERENT LEVELS OF
STRATEGIC CONSISTENCY 3 FRANZ-RUDOLF ESCH, KAI WINTER EVALUATION AND
FEEDBACK EFFECTS OF LIMITED EDITIONS IN FMCG CATEGORIES 21 SHINTARO
OKAZAKI, ANDRAS BAUER, RAFAL OHME, RADOSLAV SKAPA HOW MULTINATIONAL
ENTERPRISES DEVELOP THEIR ADVERTISING STRATEGY IN NEW EU MEMBER STATES:
A QUALITATIVE VIEW 37 LARS BERGKVIST A CALL FOR A BROADER RANGE OF
DEPENDENT VARIABLES IN ADVERTISING RESEARCH 47 ANCA C. MICU THE PASSIVE
SHOPPING STAGE: KEEPING IN MIND BRAND ENCOUNTERS 59 BIBLIOGRAFISCHE
INFORMATIONEN HTTP://D-NB.INFO/997397284 DIGITALISIERT DURCH X CONTENTS
II. ADVERTISING AND COMMUNICATION CONTENT RAINER EISTE, FRANZ-RUDOLF
ESCH, ALEXANDER KULIKOV MISSING FOR ONE, UNIQUE FOR THE OTHER - HOW
MISSING ATTRIBUTES AFFECT BRAND EVALUATION 77 WIM JANSSENS, PATRICK DE
PELSMACKER, VEROLIEN CAUBERGHE IMPACT OF THREAT APPEALS ON AD EVOKED
FEAR AND MESSAGE CREDIBILITY: THE ROLE OF PRIME, FRAME AND DEAD
RELATEDNESS 97 MARLIZE TERBLANCHE-SMIT, NIE S. TERBLANCHE RACIAL
PERCEPTIONS IN SOCIAL MARKETING: THE FUNCTION OF FEAR AND EFFICACY IN
HIV/AIDS COMMUNICATION ILL MARK F. ZANDER, VANESSA APAOLAZA-IBANEZ,
PATRICK HARTMANN MUSIC IN ADVERTISING: EFFECTS ON BRAND AND ENDORSER
PERCEPTION 127 SANDRA PRAXMARER, JOHN R. ROSSITER AN INVESTIGATION OF
ALTERNATIVE EXPLANATIONS FOR THE POSITIVE EFFECT OF A PRESENTER S
ATTRACTIVENESS ON PERSUASION 141 III. ADVERTISING AND COMPUTER GAMES
GUNNAR MAU, GUENTER SILBERER, JANIN GOEDECKE GAME OUTCOME AND IN-GAME
ADVERTISING EFFECTS 159 MARTIN WAIGUNY, RALFTERLUTTER ENTERTAINMENT IN
ADVERGAMES AND ITS INFLUENCE ON BRAND-RELATED OUTCOMES FOR CHILDREN 171
SHINTARO OKAZAKI, MARIA JESUS YAGUEE PLAY OUR GAME AND TELL YOUR FRIENDS:
PRINGLE S BRAND CAMPAIGN ON A MOBILE SOCIAL NETWORKING SITE 187 IVAR
VERMEULEN, ENNY DAS, ROLIEN DUIVEN, ANIKA BATENBURG, CAMIEL THE
PERSUASIVENESS OF CSR ACTIVITIES? 313 CONTENTS XI IV. ADVERTISING,
BRANDING AND COMMUNICATION ON THE INTERNET HILDE A.M. VOORVELD, PETER C.
NEIJENS, EDITH G. SMIT THE PERCEIVED INTERACTIVITY OF TOP GLOBAL BRAND
WEBSITES AND ITS DETERMINANTS 217 DAAN G. MUNTINGA, MARJOLEIN MOORMAN,
EDITH G. SMIT DEVELOPING A CLASSIFICATION OF MOTIVATIONS FOR CONSUMERS
ONLINE BRAND-RELATED ACTIVITIES 235 GUDA VAN NOORT MAKING MONEY ON EBAY
BY RELIEVING RISK 249 SONJA GRABNER-KRAEUTER, ROBERT BREITENECKER
ASSESSING THE PROBABILITY OF INTERNET BANKING ADOPTION 267 V. GENDER AND
ADVERTISING, BRANDING AND COMMUNICATION JOSEFINE STEINHAGEN, MARTIN
EISEND, SILKE KNOLL GENDER STEREOTYPING IN ADVERTISING ON PUBLIC AND
PRIVATE TV CHANNELS IN GERMANY 285 SANDRA DIEHL, RALFTERLUTTER, KARA
CHAN, BARBARA MUELLER A CROSS-CULTURAL AND GENDER-SPECIFIC EXAMINATION
OF CONSUMER SKEPTICISM TOWARD ADVERTISING IN GENERAL VS. PHARMACEUTICAL
ADVERTISING - EMPIRICAL EVIDENCE FROM THE U.S., GERMANY AND CHINA (HONG
KONG) 297 SABINE PAGEL, HERIBERT GIERL DO CONSUMERS ASSUMPTIONS ON THE
COMPANIES MOTIVES AND DIFFERENCES IN MORAL ORIENTATION OF MEN AND WOMEN
INFLUENCE RESEARCH 397 XII CONTENTS VI. MEDIA PLACEMENT, BRAND
PLACEMENT, PUBLIC RELATIONS AND VIRAL MARKETING EDWARD C. MALTHOUSE,
BOBBY J. COLDER MEDIA PLACEMENT VERSUS ADVERTISING EXECUTION 333
NATHALIA PURNAWIRAWAN, MARIJKE WOUTERS, PATRICK DE PELSMACKER BRAND
PLACEMENTS IN MOVIES: THE IMPACT OF MODALITY, PROMINENCE AND PLOT
CONNECTION ON ATTITUDE AND BEHAVIORAL INTENTION 347 EVA VAN REIJMERSDAL
WHAT ARE THE EFFECTS OF A COMBINATION OF ADVERTISING AND BRAND
PLACEMENT? 363 KARL NESSMANN PERSONAL BRANDING AND THE ROLE OF PUBLIC
RELATIONS 377 THOMAS BRUDERMANN, THOMAS FENZL AGENT-BASED MODELLING: A
NEW APPROACH IN VIRAL MARKETING
|
| any_adam_object | 1 |
| author2 | Terlutter, Ralf |
| author2_role | edt |
| author2_variant | r t rt |
| author_facet | Terlutter, Ralf |
| building | Verbundindex |
| bvnumber | BV026895988 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)649517534 (DE-599)DNB997397284 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Conference Proceeding Book |
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| genre_facet | Konferenzschrift 2009 Klagenfurt |
| id | DE-604.BV026895988 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:20:58Z |
| institution | BVB |
| institution_GND | (DE-588)16073342-X (DE-588)16073308-X |
| isbn | 9783834921116 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022421025 |
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| physical | XII, 412 S. Ill., graph. Darst. |
| publishDate | 2010 |
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| publisher | Gabler |
| record_format | marc |
| series | Advances in advertising research |
| series2 | Advances in advertising research Gabler research : European Avertising Academy |
| spelling | Cutting edge international research [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009] [European Advertising Academy]. Ralf Terlutter ... (eds.) 1. ed. Wiesbaden Gabler 2010 XII, 412 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in advertising research 1 Gabler research : European Avertising Academy Literaturangaben Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2009 Klagenfurt gnd-content Werbung (DE-588)4065541-6 s DE-604 Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Markenpolitik (DE-588)4144679-3 s DE-188 Terlutter, Ralf edt European Advertising Academy Sonstige (DE-588)16073342-X oth ICORIA 8 2009 Klagenfurt Sonstige (DE-588)16073308-X oth Advances in advertising research 1 (DE-604)BV036722665 1 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022421025&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cutting edge international research [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009] Advances in advertising research Marktkommunikation (DE-588)4131075-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4144679-3 (DE-588)4061963-1 (DE-588)4065541-6 (DE-588)1071861417 |
| title | Cutting edge international research [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009] |
| title_auth | Cutting edge international research [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009] |
| title_exact_search | Cutting edge international research [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009] |
| title_full | Cutting edge international research [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009] [European Advertising Academy]. Ralf Terlutter ... (eds.) |
| title_fullStr | Cutting edge international research [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009] [European Advertising Academy]. Ralf Terlutter ... (eds.) |
| title_full_unstemmed | Cutting edge international research [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009] [European Advertising Academy]. Ralf Terlutter ... (eds.) |
| title_short | Cutting edge international research |
| title_sort | cutting edge international research selected expanded papers from the 8th icoria international conference on research in advertising wich took place at the alpen adria university of klagenfurt austria in 2009 |
| title_sub | [selected expanded papers from the 8th ICORIA (International conference on Research in Advertising), wich took place at the Alpen Adria University of Klagenfurt, Austria in 2009] |
| topic | Marktkommunikation (DE-588)4131075-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marktkommunikation Markenpolitik Unternehmen Werbung Konferenzschrift 2009 Klagenfurt |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022421025&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV036722665 |
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