Uncovering fashion: fashion communications across the media
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Fairchild Books
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 294 S. Ill. |
| ISBN: | 9781563676154 156367615X |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Uncovering fashion
Autor: Wolbers, Marian Frances
Jahr: 2009
Extended Table of Contents
Foreword xvii
Preface xix
Introduction xxiii
Acknowledgments xxv
PART I: FASHION COMMUNICATIONS
A Layered Look
CHAPTER i: Fashion Information from the Inside Out j
Chapter Objectives j
Accessing Core Information j;
How to Become a Style Dissector j
Practice: Adopting a Research Mind-set it
Create a Garment Profile n
Locate Your Wardrobe s Origins 20
Start a Fabric and Embellishments Bank 20
EXTENDED TABLE OF CONTENTS
What s It Made Of? Challenge 3.1
Dissect Style 2-2
Key Terms 24
CHAPTER 2: Understanding Raw-Materials .25
Chapter Objectives .25
Entertainment as the Brother of Invention 27
Blending Function with Form 28
The Four-Theories Ad Challenge jo
New Twists on Old Materials 32
Practice: Digging Up the Facts of Fashion jj
Master Raw Materials and Inventions 34
Challenge the Experts 37
Deconstruct an Outfit 4°
Create a Compare and Contrast Presentation 40
Write a Short Definition-Style Essay (150 400 words) 40
Key Terms 41
CHAPTER3: Laboring for Fashion: Influences from the Industry 43
Chapter Objectives 43
The Triangle Waist Company Fire 44
Lessons from the Triangle Disaster 4$
Evolution of the U.S. Fashion Industry 46
Big Business 4g
Communicating within the Industry go
Wordsmithing in the Fashion Trade Publications ;y,j
Creative Copy Definitely Counts 60
Practice: Scanning the Range of Resources 62
Subscribe to Trade Publications 64
Visit Unfamiliar Web Sites 64
Do Some Fieldwork 6 j
Look into Labor fig
Key Terms 87
EXTENDED TABLE OF CONTENTS
PARTII: FASHION COMMUNICATIONS?
The Business End
CHAPTER4: Details, Details 7i
Chapter Objectives 7/
Fashion Communications on the Job 81
The Outreacher ?j
Road Warrior 86
Follow That Script! gi
ThePlanner gj
From Actor to Super g6
Practice: Communicating the Details gj
Create a Detail Quiz (Group Task) gj
Examine a Press Kit / Create a Press Kit gg
Conduct an Interyiew (Individual Assignment) 100
Keyr Terms 101
CHAPTER5: Becoming Fashion 103
Chapter Objectives 103
Follow the Leader 104
Trendsetting in the Information Age log
Trendspotting 106
The Magazine Makes Fashion 114
Practice: Fashioning Fashion ///
Uncover the Influence of Historical People nj
Discover the Influence of Materials (Objects and Fabrics) ///
Find Out Underlying Motivations for Fashion Adoption 118
Examine Fashion in Print over the Decades 118
Conduct a Comparative Analysis of a Fashion Item with
a Focus on Fashion Communication ng
Kev Terms 120
EXTENDED TABLE OF CONTENTS
CHAPTER 6: Out There for All to See 121
Chapter Objectives 121
The Many Fields of Fashion 123
Marketing /aj
Sales 123
Advertising 126
Public Relations 127
Promotions /jj
Branding 134
Old Codes and New Codes ijg
Presence 143
Relativity 143
Currency 143
Communication = Democratization 143
Practice: Exploring the Do s and Don ts of Getting Out There 144
Explore the Oops Effect 144
Keep a Group s Activities Secret 144
Surf for Resources 14$
Brand It 146
Key Terms 147
PART III: FASHION COMMUNICATIONS?
Representation in the Media
CHAPTER 7: The Big C: Creativity igi
Chapter Objectives igi
Fundamentals for Fashion ig2
Creativity and Originality 154
What Are the Elements of Creativity?
i)it
Inner Vision ig8
Cariosity tSo
Inspiration 161
EXTENDED TABLE OF CONTENTS
Ability 162
Environment 164
Communicating Fashion in Fresh Ways 166
Brainstorming 16 fi
Practice: Creating Original Fashion and Communicating Original Ideas 168
Brainstorm and Present Ideas 1S8
Key Terms 170
CHAPTER 8: Evolution of the Fashion Magazine 171
Chapter Objectives 171
Agents of Change 173
Examples from June 2007 GQ 174
Examples from Fall 2007 Elle Accessories,
Your Fall/Winter Shopping Guide 176
Examples from December 2007 Glamour 176
Examples from December 2005 Vogue 176
Choices, Choices, Choices 177
Giving People What They Need 17S
Practice: Understanding Magazines as an Intersection of Art and Commerce 18$
Pursuing the Philosophy of Fashion Magazines i8ft
Getting Real with a Magazine Content Count 186
Debate It! 187
Key Terms 187
CHAPTER 9: Dynamic Wording?The Art of Describing Fashion i8g
Chapter Objectives iSg
Where Fashion Is the Focus igi
Shifting into Excellent Gear 202.
What Good Writers Do 202
Spoken Fashion 203
Speaking Adjectives 204
Tailor Your Writing to the Task 20S
Practice: Do Close Readings for Place and Purpose 207
EXTENDED TABLE OF CONTENTS
Writing Sample i 208
Writing Sample 2 20 g
Writing Sample 3 210
Writing Sample 4 211
Writing Sample 5 212
Writing Sample 6 2I3
Writing Sample 7 214
Key Terms 214
CHAPTER 10: Visuals That Speak 213
Chapter Objectives 2ig
Enduring Design Principles 218
isual Decisions 231
Finding Images 234
Sticking with What Works 234
Practice: Sharpening Visual Skills and Understanding 237
Tracing the River 237
Digital Pix?Blindfolded 237
Create a Hangtag and Bag 237
Make a Cover! 238
Design a Magazine or Catalog Page Spread 238
Key Terms 238
CHAPTER11: With This Page (Ad, Script, or Whatever!), I Thee Wed 23g
Chapter Objectives 2-jg
Word and Image Vows 240
Trends in Verbal-Visual Interplay 242
A Crash Course in Web Site Excellence 243
Web Site Pre-Con.struction Checklist 243
Examining Successful Sites 243
The Four C s 234
Careers in Fashion Communications 234
EXTENDED TABLE OF CONTENTS
Practice: Becoming an Expert Matchmaker 2gg
Taking Aim at Consistency 2gg
Four C s Web Site Analysis 260
Make a Crazy Collage 261
Do a Fashion Review 262
Compare and Contrast Web Sites 262
Key Terms 262
Afterword 26 jj
Resources and Recommended Readings 267
References 273
Credits 281
Index 283
|
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| author | Wolbers, Marian Frances |
| author_facet | Wolbers, Marian Frances |
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| author_sort | Wolbers, Marian Frances |
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| dewey-ones | 746 - Textile arts |
| dewey-raw | 746.92014 |
| dewey-search | 746.92014 |
| dewey-sort | 3746.92014 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte Allgemeines |
| format | Book |
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| title | Uncovering fashion fashion communications across the media |
| title_auth | Uncovering fashion fashion communications across the media |
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