Nagle, T. T., Hogan, J. E., & Zale, J. (2011). The strategy and tactics of pricing: A guide to growing more profitability (5. ed., internat. ed.). Pearson.
Chicago Style (17th ed.) CitationNagle, Thomas T., John E. Hogan, and Joseph Zale. The Strategy and Tactics of Pricing: A Guide to Growing More Profitability. 5. ed., internat. ed. Boston [u.a.]: Pearson, 2011.
MLA (9th ed.) CitationNagle, Thomas T., et al. The Strategy and Tactics of Pricing: A Guide to Growing More Profitability. 5. ed., internat. ed. Pearson, 2011.
Warning: These citations may not always be 100% accurate.