Smart pricing: how Google, Priceline, and leading businesses use pricing innovation for profitability
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Ed.
2010
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | XII, 212 S. |
| ISBN: | 013149418X 9780131494183 |
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MARC
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Record in the Search Index
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| adam_text | IMAGE 1
SMART PRICING
HOW GOOGLE, PRICELINE, AND LEADING BUSINESSES USE PRICING INNOVATION FOR
PROFITABILITY
JAGMOHAN RAJU Z. JOHN ZHANG
IMAGE 2
CONTENTS
ABOUT THE AUTHORS XI
INTRODUCTION: FINGERPRINTS OF THE INVISIBLE HAND 1
CHAPTER 1: PAY AS YOU WISH PRICING 19
CHAPTER 2: WHY THE BEST THINGS IN LIFE
ARE FREE 41
CHAPTER 3: THE ART OF PRICE WARS 59
CHAPTER 4: THINKING SMALL 79
CHAPTER 5: THE AUTOMATIC MARKDOWN 101
CHAPTER 6: NAME YOUR OWN PRICE 119
CHAPTER 7: SUBSCRIBE AND SAVE: PRICING FOR
MARKETING PROFITABILITY 139
CHAPTER 8: THE SNOB PREMIUM 161
CHAPTER 9: PAY IF IT WORKS 181
CHAPTER 10: CONCLUSION 201
INDEX . 207
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:19:34Z |
| institution | BVB |
| isbn | 013149418X 9780131494183 |
| language | English |
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| physical | XII, 212 S. |
| publishDate | 2010 |
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| publisher | Pearson Ed. |
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| spelling | Raju, Jagmohan Singh 1954- Verfasser (DE-588)101310398X aut Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability Jagmohan Raju ; Z. John Zhang Upper Saddle River, NJ Pearson Ed. 2010 XII, 212 S. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s DE-188 Zhang, Z. John Verfasser (DE-588)171329902 aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022349212&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Raju, Jagmohan Singh 1954- Zhang, Z. John Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4047118-4 |
| title | Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability |
| title_auth | Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability |
| title_exact_search | Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability |
| title_full | Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability Jagmohan Raju ; Z. John Zhang |
| title_fullStr | Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability Jagmohan Raju ; Z. John Zhang |
| title_full_unstemmed | Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability Jagmohan Raju ; Z. John Zhang |
| title_short | Smart pricing |
| title_sort | smart pricing how google priceline and leading businesses use pricing innovation for profitability |
| title_sub | how Google, Priceline, and leading businesses use pricing innovation for profitability |
| topic | Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Preispolitik |
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