APA (7th ed.) Citation

Raju, J. S., & Zhang, Z. J. (2010). Smart pricing: How Google, Priceline, and leading businesses use pricing innovation for profitability. Pearson Ed.

Chicago Style (17th ed.) Citation

Raju, Jagmohan Singh, and Z. John Zhang. Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability. Upper Saddle River, NJ: Pearson Ed, 2010.

MLA (9th ed.) Citation

Raju, Jagmohan Singh, and Z. John Zhang. Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability. Pearson Ed, 2010.