APA (7th ed.) Citation

Higham, W. (2009). The next big thing: Spotting and forecasting consumer trends for profit. Kogan Page.

Chicago Style (17th ed.) Citation

Higham, William. The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit. London [u.a.]: Kogan Page, 2009.

MLA (9th ed.) Citation

Higham, William. The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit. Kogan Page, 2009.